Introduction In the age of digital innovation and mobile technology, an intriguing phenomenon has emerged: phone farming. This term refers…
Author: Abdul Samad
Linear attribution, as the name suggests, assigns equal weight to each touchpoint in a customer’s journey. This means that every…
Introduction In the digital age, our online activities are constantly tracked. Ad tracking, a ubiquitous practice in online marketing, involves…
Introduction In the realm of digital marketing, the term “postback” is often encountered, particularly within the contexts of affiliate marketing,…
Last touch attribution is a marketing model that assigns all credit for a conversion to the final interaction a customer…
Last click attribution is a marketing measurement model that assigns all credit for a conversion to the final touchpoint a…
In the fast-paced world of digital marketing, understanding how different touchpoints influence customer conversions is vital. One model that helps…
Introduction In-app advertising has become a cornerstone of the digital marketing landscape, offering unique opportunities for businesses to reach their…
In the realm of digital products and services, understanding user engagement is crucial for growth and sustainability. Among the various…
In the digital advertising ecosystem, ensuring the integrity of ad campaigns is crucial for maximizing return on investment and maintaining…