The convenience and flexibility of rental cars have made them a cornerstone of modern travel, catering to tourists, business professionals, and adventure seekers alike. Whether you’re planning a road trip across the scenic routes of the United States, navigating city streets in Europe, or organizing last-minute airport pickups, rental cars bridge the gap between destinations with unparalleled ease. In 2024, the rental car market is projected to continue its upward trajectory, fueled by the resurgence of global travel and the increasing demand for personalized, on-demand transportation solutions.
As the digital age revolutionizes how people plan their journeys, affiliate programs have emerged as a lucrative avenue for bloggers, influencers, and online marketers. By promoting rental car services, affiliates can monetize their platforms while offering their audience value-added travel solutions. With a diverse range of rental car affiliate programs available, choosing the right one can seem daunting. This article dives deep into over 15 top rental car affiliate programs for 2025, providing you with detailed insights into their workings, strategies to maximize revenue, and the benefits of joining them.
Why Choose a Rental Car Affiliate Program?
The rental car industry is a multi-billion-dollar market, making it a ripe opportunity for affiliates. Here’s why you should consider diving into this niche:
- Steady Demand: Rental cars cater to a wide audience, including tourists, corporate travelers, and locals in need of temporary vehicles. This ensures consistent demand year-round.
- High Commission Rates: Many rental car affiliate programs offer attractive commission structures, with some paying up to 10% per booking.
- Diverse Audience Appeal: Whether your audience consists of budget travelers, luxury seekers, or eco-conscious explorers, there’s a rental car program to suit their needs.
- Global Market Reach: With international brands like Hertz and Enterprise operating worldwide, your promotional efforts can target a global audience.
- Recurring Income Potential: Some programs offer recurring commissions for repeat bookings, providing a stable income stream.
How Do Rental Car Affiliate Programs Work?
Rental car affiliate programs operate on a simple premise: you promote a rental car service through your platform (website, blog, social media, etc.), and earn a commission for every successful booking made through your referral link. Here’s how the process typically unfolds:
- Sign Up for an Affiliate Program: Choose a rental car company or an affiliate network offering rental car programs. Submit your application and await approval.
- Access Marketing Tools: Once approved, you’ll gain access to promotional resources such as banners, text links, widgets, and APIs.
- Promote the Program: Integrate the affiliate links into your content, such as travel guides, destination reviews, or car rental comparisons.
- Drive Traffic: Leverage SEO, social media, email marketing, and paid ads to attract visitors to your content.
- Earn Commissions: For every booking completed via your affiliate link, you earn a percentage of the booking amount as commission.
Strategies to Succeed with Rental Car Affiliate Programs
- Optimize Content for SEO: Create high-quality, keyword-rich content such as “Best Car Rental Deals in [City]” or “How to Save on Rental Cars.”
- Leverage Social Media: Share engaging posts, videos, and infographics highlighting the benefits of rental car services.
- Use Comparisons: Write comparison guides that help users choose the best rental car service based on price, convenience, and customer reviews.
- Target Specific Niches: Cater to unique audiences like eco-conscious travelers or luxury seekers with tailored recommendations.
- Build Email Lists: Offer free travel guides or discounts to grow your email list and promote rental car services to your subscribers.
Benefits of Joining Rental Car Affiliate Programs
- High Earning Potential: Competitive commission rates ensure substantial income opportunities.
- Low Entry Barrier: Most programs are free to join and require minimal setup.
- Versatility: Car rental services appeal to a wide range of audiences, making it easy to integrate into various niches.
- Recurring Income: Some programs offer recurring commissions, providing long-term earning opportunities.
- Support and Resources: Programs provide affiliates with marketing tools and dedicated support teams to ensure success.
Top Rental Car Affiliate Programs in 2025
Here is the list of the top 15 best rental car affiliate programs in 2025:
- SIXT
- Zipcar
- VIP Cars
- KAYAK
- Orbitz
- RentalCars.com affiliate program
- Discover Cars affiliate program
- Enterprise affiliate program
- National Car Rental affiliate program
- Alamo affiliate program
- Hertz affiliate program
- Thrifty affiliate program
- Budget Rental Car affiliate program
- Avis Car Rental affiliate program
- Auto Europe Car Rentals affiliate program
1. SIXT
SIXT is one of the most established names in the car rental industry, with a legacy that dates back to 1912. Starting as a small car rental service in Munich, Germany, with just three vehicles, SIXT has grown into a global powerhouse with over 2,200 locations across 105 countries. Known for its innovative approach, SIXT was the first car rental company to embrace online reservations and mobile bookings. Today, it is celebrated for its premium fleet and strategic locations, including airports, train stations, and cruise ports.
Why Recommend SIXT?
- Founded in 1912 with a legacy of innovation in the car rental industry.
- Operates in over 105 countries with 2,200+ locations.
- Suitable for affiliates targeting international and corporate travelers.
Affiliate Benefits for SIXT
- Commission: Earn 8% commissions on every booking.
- Cookie Duration: Not specified.
- Earnings Potential: Competitive commissions on all bookings.
Unique Advantage
SIXT’s extensive global presence and convenient locations (e.g., airports, train stations, cruise ports) make it a preferred choice for international travelers. Affiliates benefit from its premium services and trusted brand reputation.
2. Zipcar
Zipcar is a trailblazer in the car-sharing industry, offering an eco-friendly and flexible alternative to traditional car rentals. Established to meet the growing demand for sustainable transportation, Zipcar provides on-demand access to vehicles without the need for ownership. Its intuitive app-based system allows users to book cars by the hour or day, catering to urban professionals and environmentally conscious individuals. With a strong emphasis on convenience and affordability, Zipcar has become the go-to choice for short-term transportation needs.
Why Recommend Zipcar?
- The industry leader in flexible car-sharing services.
- Offers environmentally friendly alternatives to traditional car rentals.
- Suitable for affiliates targeting urban professionals and eco-conscious consumers.
Affiliate Benefits for Zipcar
- Commission: Earn $10 for each annual application ($30 for annual business applications).
- Cookie Duration: Not specified.
- Earnings Potential: Fixed earnings per application, ensuring predictable payouts.
Unique Advantage
Zipcar’s innovative car-sharing model simplifies transportation for city dwellers, providing on-demand vehicle access without ownership hassles. Affiliates can capitalize on its appeal to modern, urban audiences.
3. VIP Cars
VIP Cars is a renowned car rental broker that has been serving global customers since 2010. With a network of over 500 car hire partners, VIP Cars offers an extensive range of rental options across more than 180 countries. The platform caters to both business and leisure travelers, providing solutions for short-term, monthly, and long-term rentals. Whether customers need luxury vehicles, economy cars, or vans, VIP Cars ensures premium service and competitive pricing, making it a trusted name in the car rental industry.
Why Recommend VIP Cars?
- A global leader in car rental brokerage since 2010.
- Partners with 500+ car hire companies worldwide.
- Perfect for affiliates targeting both leisure and business travelers.
Affiliate Benefits for VIP Cars
- Commission: Earn 50–75% commissions on bookings.
- Cookie Duration: Not specified.
- Earnings Potential: High commissions due to attractive rates.
Unique Advantage
VIP Cars offers flexible rental options, from monthly and long-term rentals to luxury and economy cars. Affiliates can benefit from its vast global network and premium service offerings.
4. KAYAK
Introduction
KAYAK is a globally recognized travel search engine known for processing billions of queries annually. Since its inception, KAYAK has revolutionized the way people plan their trips by offering real-time comparisons across hundreds of travel websites. The platform’s extensive offerings include flights, hotels, rental cars, and vacation packages, making it a favorite among savvy travelers. With its user-friendly interface and advanced search capabilities, KAYAK empowers users to make well-informed travel decisions.
Why Recommend KAYAK?
- Processes billions of travel queries annually, offering extensive travel solutions.
- Searches hundreds of travel sites to provide the best options for flights, hotels, rental cars, and vacation packages.
- Ideal for affiliates targeting savvy travelers who value informed decisions.
Affiliate Benefits for KAYAK
- Commission: Earn 50% commissions on bookings.
- Cookie Duration: Not specified.
- Earnings Potential: High commission rates for successful bookings.
Unique Advantage
KAYAK’s global reputation and advanced search technology make it a trusted choice for travelers worldwide. Its focus on data-driven travel solutions ensures affiliates promote a reliable and high-converting service.
5. Orbitz
Orbitz is a leading travel platform that provides a one-stop solution for travelers seeking convenience and comprehensive booking options. Established with the aim of simplifying travel planning, Orbitz combines a wide array of services, including rental cars, flights, hotels, cruises, and vacation packages, all in one place. The platform caters to diverse travelers, from budget-conscious vacationers to business professionals. Its robust search and booking tools make it an industry favorite among millions of users worldwide.
Why Recommend Orbitz?
- A trusted platform offering complete travel packages for diverse travelers.
- Services include rental cars, hotels, flights, cruises, and destination packages.
- Perfect for affiliates targeting all-in-one travel solutions.
Affiliate Benefits for Orbitz
- Commission: Please click through for current affiliate terms.
- Cookie Duration: Not specified.
- Earnings Potential: Competitive commissions for promoting full-service travel packages.
Unique Advantage
Orbitz stands out as a one-stop platform for travel needs, providing exceptional convenience for travelers booking entire trips. Its diverse offerings cater to a broad audience, making it a strong affiliate option.
6. RentalCars.com
RentalCars.com is one of the largest online car rental platforms, connecting over four million customers annually to rental options in more than 46,000 locations worldwide. Part of the renowned Booking Holdings group, RentalCars.com collaborates with top-tier car rental companies, including Avis, Enterprise, Hertz, and Thrifty, as well as smaller local brands. This partnership allows travelers to find the perfect vehicle for their needs, whether for business or leisure, at competitive prices. With an easy-to-use interface and global reach, RentalCars.com has become a preferred choice for travelers worldwide.
Why Recommend RentalCars.com?
- Serves over four million customers annually across 46,000+ global locations.
- Partners with major car rental brands and local providers to offer comprehensive options.
- Ideal for affiliates targeting a broad audience, from budget-conscious to luxury travelers.
Affiliate Benefits for RentalCars.com
- Commission: Earn 6% commission on completed car rental bookings.
- Cookie Duration: 30 days.
- Marketing Resources: Offers promotional tools such as banners, text links, and data feeds.
- Earnings Potential: With an average order value of €230, affiliates enjoy competitive commission opportunities.
Unique Advantage
RentalCars.com’s affiliation with Booking Holdings ensures a strong brand reputation and vast inventory. Its 30-day cookie window and competitive commissions make it an excellent choice for affiliates targeting a global audience of travelers.
7. Discover Cars
Discover Cars is a leading car rental comparison platform, providing customers with tools to find, compare, and rent vehicles in over 145 countries and 10,000 locations worldwide. Known for its transparent pricing, Discover Cars includes all fees, taxes, and extras in its quotes, ensuring customers face no surprises at pickup.
With 24/7 customer support and free cancellations, the platform guarantees a seamless rental experience, making it a favorite among travelers globally. Additionally, the platform collaborates with top-rated rental providers, ensuring users have access to the best deals. Its intuitive interface and user-centric approach have established it as a trusted name in the car rental industry.
Why Recommend Discover Cars?
- Operates in over 145 countries with a presence in 10,000+ locations.
- Transparent pricing includes all fees and extras, ensuring customer satisfaction.
- Ideal for affiliates targeting global travelers and those seeking a hassle-free rental process.
Affiliate Benefits for Discover Cars
- Commission: 40% of qualifying revenue from transactions and 23% on FullCoverage insurance sales.
- Cookie Duration: 365 days – the longest in the industry.
- Marketing Resources: Customizable widgets, landing pages, banners, and XML API integration.
- Support: Dedicated account managers offer strategy tips for maximizing earnings.
Unique Advantage
Discover Cars stands out with its long cookie duration, high commission rates, and strong conversion rates. Its user-friendly platform and extensive marketing tools make it an ideal choice for affiliates aiming to provide value to their audience.
8. Enterprise
Enterprise is a globally recognized car rental brand, offering services at over 8,000 locations worldwide. As part of Enterprise Holdings, which also owns Alamo and National, the company caters to a diverse audience with its comprehensive rental fleet and focus on excellent customer service.
Enterprise consistently ranks high in customer satisfaction, making it a trusted name in the rental car industry. Known for its wide selection of vehicles, from economy to luxury, Enterprise ensures customers find the perfect fit for their travel needs. Its commitment to sustainability and community outreach further solidifies its reputation as a socially responsible company.
Why Recommend Enterprise?
- Operates at 8,000+ locations globally, serving both leisure and corporate travelers.
- Known for exceptional customer service, with top ratings in industry satisfaction surveys.
- Ideal for affiliates targeting business travelers and long-term renters.
Affiliate Benefits for Enterprise
- Commission: 1% on all sales.
- Cookie Duration: 180 days.
- Marketing Resources: Offers logos, banners, and text links for promotional use.
- Earnings Potential: Despite the lower commission rate, high booking values make Enterprise lucrative for affiliates.
Unique Advantage
Enterprise’s strong reputation, extensive global presence, and focus on customer satisfaction ensure high conversions. Its 180-day cookie duration provides affiliates with a long window to capture referrals.
9. National Car Rental
National Car Rental is a top choice for corporate and frequent travelers, operating in over 1,500 locations across multiple continents. Known for its Emerald Club rewards program, National offers exclusive benefits like free rental days and priority service to its loyal customers.
With a focus on streamlined services and convenience, National is a go-to for business travelers worldwide. Additionally, National’s commitment to innovation allows it to continuously improve its services, ensuring a superior experience for its users. Whether for short trips or extended rentals, National delivers flexibility and reliability to meet diverse travel needs.
Why Recommend National Car Rental?
- Operates in 1,500+ locations across the US, Canada, Europe, and beyond.
- The Emerald Club rewards program incentivizes loyalty among frequent renters.
- Perfect for affiliates targeting corporate and frequent travelers.
Affiliate Benefits for National Car Rental
- Commission: 3% per sale.
- Cookie Duration: 180 days.
- Marketing Resources: Includes banners, logos, and text links.
- Earnings Potential: High-value bookings and a strong rewards program drive repeat business.
Unique Advantage
National’s Emerald Club program and focus on frequent travelers make it a strong option for affiliates looking to target high-value customers. Its emphasis on loyalty and premium customer service ensures sustained engagement and repeat bookings.
10. Alamo
Alamo, part of the Enterprise Holdings family, is a budget-friendly car rental brand focused on providing affordable and convenient services. Popular among families and vacationers, Alamo’s easy-to-navigate website and added features like travel tips and weather reports enhance the overall customer experience.
Its commitment to safety, through partnerships like the Clorox Safer Today Alliance, further bolsters its reputation. Additionally, Alamo offers a diverse range of vehicles, from compact cars to SUVs, ensuring that customers have plenty of options to suit their travel needs. The brand’s strong presence at major airports and tourist destinations makes it a trusted choice for leisure travelers worldwide.
Why Recommend Alamo?
- A trusted brand offering affordable rentals tailored to family and leisure travelers.
- Operates globally, providing reliable options for tourists and budget-conscious customers.
- Ideal for affiliates targeting cost-conscious travelers and families.
Affiliate Benefits for Alamo
- Commission: 5% per sale.
- Cookie Duration: 180 days.
- Marketing Resources: Includes banners, text links, and promotional materials.
- Safety Focus: Commitment to traveler safety builds customer trust.
Unique Advantage
Alamo’s combination of affordability and safety-focused initiatives makes it a reliable choice for affiliates promoting family travel solutions. Its commitment to customer satisfaction and wide variety of vehicle options ensure a high level of conversions.
11. Hertz
Hertz is a global leader in car rentals, with over 10,000 locations spanning six continents. In addition to its premium rental services, Hertz offers customers the Hertz Gold Plus Rewards program, which encourages loyalty through perks like free upgrades and priority service.
With a focus on convenience and premium experiences, Hertz remains a preferred choice for travelers worldwide. Hertz also provides a variety of high-end vehicles, including luxury cars and electric models, catering to diverse customer preferences. Its innovative technology, such as mobile app bookings and keyless entry, further enhances the rental experience, making it a standout in the industry.
Why Recommend Hertz?
- Operates in 145 countries with 10,000+ airport and neighborhood locations.
- The Hertz Gold Plus Rewards program attracts frequent renters.
- Suitable for affiliates targeting luxury and business travelers.
Affiliate Benefits for Hertz
- Commission: 3% on completed rentals.
- Cookie Duration: 1 day.
- Marketing Resources: Includes newsletters, banners, and promotional incentives.
- Earnings Potential: High-value bookings drive significant commissions.
Unique Advantage
Hertz’s premium services and extensive global reach make it a top choice for affiliates promoting high-end rental solutions. Its rewards program encourages repeat bookings, boosting affiliate earnings. Its focus on innovation and variety ensures affiliates can attract a diverse customer base.
12. Thrifty
Thrifty Car Rental, a subsidiary of Hertz, is known for its budget-friendly options and rewards program, Blue Chip Rewards. With operations in 77 countries, Thrifty caters to cost-conscious travelers looking for reliable and affordable car rental solutions.
Its focus on value makes it an attractive option for leisure and family travelers. Thrifty’s user-friendly online booking system and frequent promotions allow customers to save even more on their rentals. By combining affordability with reliability, Thrifty has become a go-to brand for vacationers and everyday drivers alike.
Why Recommend Thrifty?
- Operates in 77 countries, with a strong focus on affordability.
- The Blue Chip Rewards program provides discounts and perks for loyal customers.
- Perfect for affiliates targeting budget-conscious travelers.
Affiliate Benefits for Thrifty
- Commission: 1% on consumed rentals.
- Cookie Duration: 14 days.
- Marketing Resources: Offers banners, links, and promotional materials.
- Earnings Potential: Appeals to budget travelers, ensuring steady conversions.
Unique Advantage
Thrifty’s affordability and value-driven services make it a strong contender for affiliates promoting budget-friendly travel solutions. Its extensive reach and loyal customer base ensure steady affiliate earnings over time.
13. Budget Rental Car Affiliate Program
Budget Rental Car is a globally recognized car rental company, offering affordable rental options at over 3,000 locations worldwide. As part of the Avis Budget Group, Budget specializes in delivering cost-effective and flexible rental solutions, catering to both leisure and business travelers.
Known for its transparent pricing and reliable service, Budget makes car rentals accessible for budget-conscious customers without compromising on quality. Its robust presence in key travel destinations makes it an excellent choice for travelers seeking affordability and convenience.
Why Recommend Budget Rental Car?
- Operates in over 3,000 locations worldwide, catering to a diverse audience.
- A trusted brand offering reliable and cost-effective rental solutions.
- Perfect for affiliates targeting budget-conscious travelers and small businesses.
Affiliate Benefits for Budget Rental Car
- Commission: Up to 4% per sale, with higher rates for top-performing affiliates.
- Cookie Duration: Not specified.
- Marketing Resources: Provides an affiliate dashboard with access to banners, links, and campaign performance data.
- Earnings Potential: High earning opportunities for affiliates targeting price-sensitive audiences.
Unique Advantage
Budget Rental Car’s strong focus on affordability and transparency makes it a favorite among travelers looking for value-driven services. Affiliates benefit from the company’s global reach and detailed reporting tools to optimize campaigns and drive steady conversions.
14. Avis Car Rental Affiliate Program
Avis Car Rental is one of the world’s leading car rental companies, operating in over 5,500 locations across 165+ countries. A pioneer in airport car rentals, Avis has built a reputation for delivering premium services, innovative solutions, and customer-centric policies.
Avis is also known for its best-price guarantee, ensuring customers always get competitive rates. As part of the Avis Budget Group, Avis combines affordability with quality, catering to both luxury and budget-conscious travelers.
Why Recommend Avis Car Rental?
- Operates in 165+ countries with over 5,500 locations, including major airports.
- Offers a best-price guarantee for added customer satisfaction.
- Ideal for affiliates targeting both luxury travelers and budget-conscious customers.
Affiliate Benefits for Avis Car Rental
- Commission: Up to 4% per sale, with opportunities for increased rates for top-performing affiliates.
- Cookie Duration: Not specified.
- Marketing Resources: Access to banners, links, and performance analytics through the Partnerize network.
- Earnings Potential: Appeals to a wide audience, ensuring consistent conversions for affiliates.
Unique Advantage
Avis’s global presence, premium services, and customer-friendly policies make it a strong choice for affiliates promoting versatile car rental solutions. Its association with the Avis Budget Group enhances brand trust and ensures affiliates a competitive edge.
15. Auto Europe Car Rentals Affiliate Program
Auto Europe is a leading car rental comparison website, partnering with over 20,000 pickup locations across 180+ countries. Known for its best-rate guarantee and customer-first approach, Auto Europe collaborates with major rental companies like Hertz, Avis, and Enterprise, as well as regional providers. Customers enjoy free cancellations up to 48 hours before pickup, transparent pricing, and 24/7 customer support, making it a trusted name for international travelers.
Why Recommend Auto Europe Car Rentals?
- Operates in 180+ countries with access to 20,000+ pickup locations worldwide.
- Partners with top brands like Hertz, Avis, and Enterprise for extensive inventory.
- Perfect for affiliates targeting international tourists and comparison shoppers.
Affiliate Benefits for Auto Europe
- Commission: 5% on completed car rentals.
- Cookie Duration: 7 days.
- Marketing Resources: Provides banners, links, and promotional tools through the CJ Affiliate network.
- Earnings Potential: Competitive commission rates and a high booking value drive strong affiliate earnings.
Unique Advantage
Auto Europe’s robust comparison platform and customer-centric features, like free cancellations and a best-rate guarantee, ensure high customer satisfaction. Affiliates benefit from its extensive global reach and partnerships with leading rental companies, making it a reliable choice for promoting car rental services.
Conclusion
Rental car affiliate programs are a golden opportunity for content creators and marketers looking to monetize their platforms while providing value to their audience. With a diverse range of programs catering to different traveler preferences, affiliates can target a broad demographic, from budget-conscious tourists to luxury-seeking professionals. By choosing the right program and implementing effective marketing strategies, affiliates can unlock significant earning potential in this thriving industry. As travel continues to rebound in 2024, rental car affiliate programs are poised to play a pivotal role in connecting travelers to their destinations.
Frequently Asked Questions (FAQs)
What is a rental car affiliate program?
A program where affiliates earn commissions by promoting rental car services and driving bookings.
How much can I earn with rental car affiliate programs?
Earnings vary but typically range from 3% to 10% per booking, depending on the program.
Which rental car affiliate program offers the highest commission?
Programs like ParkSleepFly and Discover Cars often provide competitive commission rates.
Can I promote multiple rental car affiliate programs?
Yes, combining programs allows you to offer diverse options and maximize earnings.
Are these programs beginner-friendly?
Absolutely! Most programs provide resources and support to help affiliates get started.
