Foundry512:
Are you looking to scale your brand? Are you looking to navigate the complex digital media landscape? Here’s when it gets exciting! Because every organization has a complicated workflow, Foundry512 dives deep into the details for brands require a more personalized approach.
Foundry512 creates growth for brands by increasing demand through personal, professional, and multi-generational networks.
Company Overview:
- Year Founded: 2010
- Official Website: https://www.foundry512.com/
- Loyal Employees: 10-49
- Customer Rating: 5*
Why Foundry512?
For every project and event, they’re on-site with you and their clients, working hand in hand with internal teams to achieve their vision and create an unforgettable and forgotten experience. And, like with any long-term partnership, they’re there for their clients through every triumph, milestone, and stumbling block.
Introduction:
Foundry512 is a full-service advertising agency with a straightforward philosophy: build strong relationships. Deep relationships are essential in everything they do between companies and consumers, between their clients and us, whether it’s expanding a brand, changing behavior, or affecting public opinion.
They think that by cultivating close relationships with people, brands can influence popular culture and effect meaningful change through activism.
Framework: The 5-1-2 Model
Foundry512 employs a unique framework known as “FIVE ONE TWO,” which is more than just a philosophy—it is a methodology for creating multi-generational relationships. This framework starts with understanding the brand’s relationship with people, addressing emotional cores, and then casting creative strategies across at least five brand touchpoints under one unified brand vision.
Advertising Services:
1. Media Strategies
Foundry512 collaborates with a diverse array of media partners to strategically place content across various channels where their target audiences are most active. Their approach begins with a foundational mold that includes traditional media like TV and radio, as well as innovative digital platforms.
Foundry512 shapes this foundation with creative ideas that are then cast into engaging experiences, deepening brand relationships. They continuously optimize their creative outputs by measuring impacts, refining their strategies based on performance, and ensuring that every campaign maximizes engagement and achieves optimal results.
2. Production Capabilities
The Austin-based advertising agency is dedicated to designing experiences that captivate the end-user. With a keen focus on art and inspiration best practices, they produce content designed to provoke thought and conversation.
Their production process is characterized by a significant emphasis on quality and time—essential ingredients for crafting beautifully designed creative work that moves emotions and elevates brands. Foundry512 leverages the latest technologies and agile practices to create solutions that enhance the human experience, translating ideas into every language and medium, including:
- Graphic Design and UI/UX Design
- Product Design
- Frontend and Backend Development
- Stack Development
- Script and Technical Writing
- Illustration and Animation
- 3D Modeling/Rendering
- Photography and Videography
3. Advertising & Marketing Execution
Foundry512 meticulously polishes and scrutinizes every component of its marketing initiatives to ensure perfection. They deploy a series of well-coordinated experiences that strengthen and deepen the relationships between brands and consumers, helping brands to grow by fostering meaningful conversations where everyday people become brand advocates. This approach significantly expands brand reach.
To connect with consumers effectively, regardless of the device or display, Foundry512 employs hyper-targeted and personalized digital marketing strategies. Their comprehensive services extend across various aspects of advertising and marketing, including:
- Display and Programmatic Advertising
- Broadcast TV and Media Relations
- Event Marketing and Brand Activations
- Blockchain Technology and Predictive Intelligence
Their Process
Discovery Stage
Foundry512 begins by deeply understanding the client’s business, brand, and consumer needs, painting a comprehensive picture of consumer behaviors and desires.
Strategy Stage
At this stage, Foundry512 develops a vision and direction, creating a roadmap for scalable growth and referred demand.
Media Stage
Foundry512 plans and buys media effectively, optimizing return on ad spend with AI-driven strategies to maximize engagement.
Creative Stage
Creativity at Foundry512 involves exploring new styles, stories, and ideas to develop a cohesive and scalable concept that facilitates deep relationships.
Production Stage
Foundry512 excels in producing diverse media content, from videos to 3D animations, ensuring every piece resonates with targeted audiences through compelling design and storytelling.
Campaign Stage
In this phase, Foundry512 aligns the core ideas with market demands, activating brand experiences that foster deep connections and memorable interactions.
Evolution Stage
Foundry512 helps brands evolve by continually engaging with changing consumer needs and aligning with business objectives to sustain growth over time.
Their Culture
The culture at Foundry512 is characterized by creativity, expression, innovation, and pride. They are a diverse collective of professionals from various cultural backgrounds, including marketers, musicians, photographers, designers, writers, and programmers. This diversity enriches their creative output and enhances the innovative solutions they provide.
What Foundry512 Does
Research
Foundry512 starts each project by delving deep into research and exploration. This initial phase is crucial as it helps Foundry512 gather raw ingredients—whether it’s data on producing metal castings or insights for cultivating deep relationships through unforgettable experiences.
By covering the brand’s history and market, and exploring every strength and weakness that the brand has with consumers, Foundry512 unlocks the core elements integral to the creative process.
Strategy
For Foundry512, strategy acts like machinery. Utilizing their 5-1-2 framework, Foundry512 refines insights into the brand relationship and redefines possibilities. Foundry512 collaborates closely with internal teams to develop strategies that elevate brand relationships and set the stage for future achievements. This strategy serves as the foundation, shaping the mold where creative ideas are ignited.
Media
Foundry512 employs hyper-targeted media channels to share your brand’s best stories wherever audiences gather. Starting with a diverse array of media partners—from traditional outlets like TV and radio to cutting-edge digital platforms—Foundry512 molds these opportunities to communicate a refined brand story to the most impactful audiences.
Creative
At Foundry512, creativity is pursued full tilt, with big ideas that envision an exciting future. As artists and craftspeople, Foundry512 thrives on collaboration to create seamless experiences, compelling stories that resonate with consumers, and creative collateral that ignites growth across all channels.
Production
In the production phase, Foundry512 scales up the creation of great experiences to deepen relationships and evoke positive emotions. Operating like a meticulous foundry, their production process is agile yet requires the time necessary to ensure that every creative output is beautifully designed and emotionally impactful, enhancing brand recognition.
Advertising & Marketing
This ad agency meticulously polishes and inspects every detail of its advertising campaigns to ensure they shine. Through coordinated campaigns, Foundry512 strengthens and deepens the relationships between brands and people, driving brand awareness, conversion, and loyalty. By fostering meaningful conversations among consumers, Foundry512 helps brands grow their reach exponentially, leading to earned loyalty and referred demand—the final “2” in their 5-1-2 framework.
Agency Highlights at Foundry512
Media Management and Bidding
Foundry512 expertly manages advertising spaces using on-platform or in-network bidding strategies. This approach enables them to optimize ad placements, ensuring that advertisements are prominently featured on specific websites. This strategy enhances the reach, potential, and interaction of each channel, maximizing the visibility and impact of the marketing campaigns.
Channel Partnerships
Through strategic ties with channel partners, Foundry512 secures priority scheduling and rotation for their advertisements. These partnerships allow them to achieve preferred placement, ensuring that their clients’ ads receive maximum exposure at optimal times, which enhances viewer engagement and effectiveness.
Real-Time Performance Tracking
Foundry512 utilizes sophisticated online and mobile dashboards to monitor and report on media performance. This real-time tracking encompasses all channels and platforms, providing them with immediate insights into campaign effectiveness. This capability allows Foundry512 to make swift adjustments to strategies, ensuring that their client’s marketing efforts are as efficient and impactful as possible.
Creativity and Message Optimization
Before scaling its creative content and messages across channels, Foundry512 rigorously evaluates its efficacy. This process ensures that only the most effective and resonant content is distributed widely. By optimizing creativity and messaging before broad dissemination, Foundry512 guarantees that its campaigns are not only creative but also finely tuned to meet the specific needs and preferences of the target audience.
Pricing:
- Mini Project size price is $50,000+.
- The average hourly rate is $150 – $199/hour.
- For more details, visit the Contact page of the Foundry512.
Contact Them:
- Phone: 512-593-2403
- Email: hello@foundry512.com and press@foundry512.com
Final Words:
They’re a factory that makes meaningful interactions and intelligent contributions that help people and businesses flourish. The authenticity of the experiences they create, along with their unforgettable inventiveness, creates a positive bond that fosters long-term visibility and demand.
They are motivated by the conviction that what they create brings us closer together. That’s why they’re a diverse group of marketers, musicians, photographers, designers, writers, and programmers from many cultural backgrounds who bring fresh ideas and old traditions to their work.
