Media buyers face constant payment hurdles. This review examines how Wallester Business’s innovative approach may solve these industry-specific challenges.
Wallester Business: A New Alternative for Addressing Media Buyers’ Challenges
Advertising agencies and digital media buyers face recurring obstacles in their daily operations. Frequent card rejections on platforms such as Meta, Google Ads or TikTok, coupled with tedious 3DS authentications, can generate significant delays and loss of valuable advertising opportunities.
After analysing various solutions available in the market, Wallester Business emerges as an interesting alternative that addresses these specific problems with an approach centred on professional media buyers.
Features That Stand Out in This Platform
During our evaluation, we identified several elements that differentiate this solution:
- Exclusive BIN Technology: The platform utilises specific bank identification numbers which, according to our tests, achieve notably superior approval rates on major advertising networks, significantly reducing transaction rejections.
- Optimised Authentication Process: Unlike traditional solutions, Wallester has considerably simplified the 3DS process, transforming it into a more agile experience that does not hinder the timely launch of campaigns.
- Integrated Whitelisting System: The ability to mark platforms as trusted merchants eliminates redundant verifications, an element that professionals interviewed pointed out as particularly valuable for maintaining continuous operations.
- Flexibility in Card Issuance: The system allows for creating specific virtual cards for each need in a matter of seconds, facilitating more precise budget organisation and detailed expense tracking by client or campaign.
- Integration Capabilities: Its API allows for incorporating these payment services into existing systems, an important aspect for agencies seeking to automate and customise their financial processes.
- Transparent Cost Structure: Unlike other providers analysed, it does not impose fixed monthly fees, which represents an economic advantage for agencies of different sizes.
Potential Impact for Agencies
Agencies that have implemented this solution report improvements in transactional security, greater operational efficiency and, notably, a reduction in time spent resolving issues related to advertising payments.
Wallester Business represents an option to consider for marketing teams that prioritise agility and reliability in their media buying operations. The platform offers free registration and, according to the company, allows users to start utilising its services on the same day of application.
As an additional note, they have an affiliate programme that might interest agencies with networks of contacts in the sector.
