Want to turn your Facebook Page into an online store? You’re not alone. With millions of users browsing Facebook every day, setting up a Facebook Shop is one of the easiest ways to reach more customers without building a full website.
In this step-by-step guide, you’ll learn how to create a Facebook Shop from scratch—even if you have no technical skills. Whether you’re selling handmade items, fashion, or digital products, this guide will help you start selling directly through your Facebook Page.
Let’s walk you through everything you need to set up your Facebook Shop and start making sales.
What is Facebook Shop?
Facebook Shop is a free feature that lets you create an online store right on your Facebook Page or Instagram profile. It allows you to display your products in a mobile-friendly format, making it easier for customers to browse, share, and buy—all without leaving the app.
With Facebook Shop, you can:
- Add product images, descriptions, and prices
- Customize your shop to match your brand
- Organize items into collections (like categories)
- Chat with customers directly through Messenger, Instagram DM, or WhatsApp
- Link to your website for checkout or let customers buy directly (in some countries)
Whether you run a small business or are just getting started, Facebook Shop gives you a powerful, free tool to showcase your products and reach billions of potential buyers on social media.
What are the Requirements for Opening a Shop on Facebook?
Before you create your Facebook Shop, there are a few basic requirements to make sure you’re eligible. These help Facebook ensure your business is real, safe, and ready to sell.
To set up a Facebook Shop, make sure you have the following:
- A Facebook Business Page
You must have an active, published Page to link your shop. - A Meta Business Manager account
This is where you manage your Page, people, catalogs, and shop settings. - A Product Catalog
You’ll need to upload your product details (images, price, description) in Meta Commerce Manager. - Compliance with Facebook’s Commerce Policies
Your products must follow Meta’s rules—no banned or restricted items like drugs, weapons, or counterfeit goods. - A valid business location
Facebook Shops are available in select countries. Your Page must be based in an eligible location. - Bank account & tax info (if using Checkout on Facebook/Instagram)
Required for businesses using in-app checkout (available in the U.S. and some regions).
How to Create a Facebook Shop: Step-by-Step Guide
Setting up a Facebook Shop is easy when you follow the right steps. Here’s exactly how to do it, even if you’re just starting out:
Step 1: Make Sure You Have Access to a Facebook Business Page
You’ll need admin access to a Facebook Page to create a Shop. If you don’t have one yet:
- Go to facebook.com/pages/create
- Choose a Page name and category
- Add your logo, business info, and click Create Page
Make sure the Page is published and fully set up before continuing.
Step 2: Go to Meta Commerce Manager to Start Your Shop
Visit Meta Commerce Manager and click “Get Started”.
Then choose “Create a Shop.” Facebook will walk you through the setup process.
Step 3: Choose a Checkout Method
You’ll be asked how you want customers to complete purchases:
- Checkout on Facebook or Instagram (Available in select countries like the U.S.)
- Checkout on your website (If you already have an online store)
- Checkout via messages (Talk directly with customers on Messenger, WhatsApp, or Instagram DM)
Choose the one that best fits your business.
Step 4: Link Your Facebook Page
Select the Facebook Page where your shop will appear.
This connects your Shop to your brand and makes your products visible to your followers.
Step 5: Select or Create a Product Catalog
- Choose an existing catalog if you have one
- Or click “Create Catalog” to add new products
You can add:
- Product name
- Price
- Description
- Images
- Inventory or availability
You can also organize items into collections (like “New Arrivals” or “Best Sellers”).
Step 6: Enter Business Info & Delivery Details
Depending on your checkout method, you may need to provide:
- Business name
- Shipping options
- Return policy
- Customer support email or phone
If using Checkout on Facebook, you’ll also need:
- Bank account details
- Tax information
Step 7: Review & Finish Setup
Double-check all your details and click “Finish Setup.”
Your shop will go into review, which usually takes less than 24 hours. Once approved, your Shop will be live on your Facebook Page under the “Shop” tab.
Tip: Once your shop is live, you can start tagging products in posts, Stories, and even ads—making it easier for followers to browse and buy right away.
How to Manage Your Facebook Shop with an eCommerce Platform
If you already run an online store using a platform like Shopify, BigCommerce, or WooCommerce, you don’t need to upload products manually to Facebook. You can connect your store directly to Facebook and manage everything in one place.
Here’s how to do it depending on your platform:
Use the Facebook & Instagram App on Shopify
If you use Shopify, follow these steps:
- Go to your Shopify dashboard
- Click “Sales Channels” and select Facebook & Instagram
- Follow the prompts to connect your Facebook account and Business Manager
- Choose which products to sync to Facebook Shop
- Shopify will automatically update prices, inventory, and product info on Facebook
Sync a Partner Platform During Setup
When you create your shop in Meta Commerce Manager, Facebook gives you an option to connect an eCommerce partner during the setup process.
Popular integrations include:
- BigCommerce
- WooCommerce
- Wix
- Ecwid
- Squarespace
If you select a partner, you’ll be redirected to connect and sync your catalog automatically.
Import Items to Commerce Manager After Setup
Already have your eCommerce store running but skipped syncing during setup?
No problem.
You can manually upload or import your products later through Commerce Manager:
- Go to Meta Commerce Manager
- Open your Shop and go to Catalog > Items
- Click “Add Items”
- Choose to add products manually, via CSV file, or through a data feed
This method gives you flexibility but requires a bit more manual input or file prep.
By integrating your eCommerce platform with Facebook Shop, you can save time, reduce errors, and keep your inventory consistent across all channels.
How to Add Products to Your Facebook Shop
Once your Facebook Shop is set up, the next step is to add your products. You can do this manually or by importing items in bulk. Either way, your products must follow Meta’s commerce policies and include all key details.
Here’s how to add products manually using Meta Commerce Manager:
Step-by-Step: Add Products to Your Facebook Shop
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Go to Commerce Manager
Visit Meta Commerce Manager and select your shop. -
Open Your Catalog
In the left-hand menu, click on “Catalog” > “Items.” -
Click “Add Items”
You’ll see three options:-
Add manually (best for a few products)
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Use data feed (upload a spreadsheet for bulk upload)
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Connect a partner platform (e.g., Shopify or WooCommerce)
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Choose “Add Manually”
Ideal for small shops or when uploading just a few items. -
Fill In Product Details
Add all required information, including:
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Product name
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Description
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Price and availability
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Product images (high quality, square format recommended)
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Condition (new, used, refurbished)
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- Organize with Collections (Optional)
Group similar products into a collection like “Best Sellers” or “New Arrivals” for easier browsing. -
Click “Finish”
Once submitted, the product will be reviewed. If it meets Facebook’s guidelines, it will go live in your shop shortly.
Pro Tip: Want to save time? Use a spreadsheet to upload many items at once, especially if you have dozens or hundreds of products.
How to Edit Your Facebook Shop
After setting up your Facebook Shop, you may want to make changes—like updating product details, changing your shop layout, or adjusting collections. Fortunately, Facebook makes it easy to manage and edit your shop anytime using Meta Commerce Manager.
Steps to Edit Your Facebook Shop
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Go to Meta Commerce Manager
Visit commerce manager and select the Shop you want to update. -
Click on “Shop” in the Left Menu
From your Shop dashboard, choose the “Shop” tab to view your storefront and layout. -
Edit Shop Layout
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Click “Edit Shop” in the top-right corner.
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You can rearrange product collections, change featured items, or adjust the look of your shop.
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Use the preview tool to see how changes will appear on desktop and mobile.
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Edit Product Details
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Go to Catalog > Items.
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Find the product you want to update and click on it.
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Change information like price, photos, description, or inventory.
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Update Collections
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Go to Catalog > Sets (also called Collections).
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Add or remove products, rename the collection, or change its order in the Shop view.
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Save and Publish Changes
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Once your edits are complete, click “Save”.
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Most changes are updated instantly, but some may require review by Facebook.
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Tip: Keep your product info and visuals up to date to improve buyer trust and engagement. A fresh, accurate shop helps boost conversions!
Tips to Boost Sales from Your Facebook Shop
Creating a Facebook Shop is just the beginning. To get real results, you need to actively promote your products, engage with customers, and optimize your shop for conversions. Here are the best tips to help you turn views into purchases:
1. Optimize Product Images and Descriptions
- Use high-quality, clear images with a clean background
- Show multiple angles of each product
- Write clear, benefit-driven product descriptions
- Include key details like size, color, material, and care instructions
2. Use Collections to Organize Your Shop
- Create themed collections like “New Arrivals,” “Under $50,” or “Best Sellers”
- Make it easy for customers to browse products by category or season
3. Promote Products with Facebook Ads
- Use Facebook Ads Manager to run targeted campaigns
- Retarget people who visited your shop but didn’t buy
- Promote specific products or collections for more visibility
4. Tag Products in Your Posts and Reels
- When you post on your Page, Instagram, or Reels, tag products directly
- This helps viewers go from browsing to buying in one click
5. Engage with Customers
- Respond to questions and comments quickly
- Use Messenger or WhatsApp to offer real-time support
- Show your brand’s personality in replies to build trust
6. Offer Discounts or Free Shipping
- Create time-limited offers to encourage quick purchases
- Add free shipping for orders over a certain amount
- Promote sales through Stories and pinned posts
7. Monitor Shop Insights
- Use Commerce Manager analytics to track top products, traffic, and sales
- Look for trends—like your best-selling items or times when people shop
- Adjust your strategies based on real data
With these tips in place, your Facebook Shop will be more than just a display—it’ll be a sales engine.
Final Words
Setting up a Facebook Shop is one of the smartest ways to reach new customers online—right where they already spend their time. Whether you’re just starting or already have an online store, Facebook Shops make it easy to showcase your products, connect with shoppers, and drive more sales.
By following this guide, you now know how to create a Facebook Shop, manage your inventory, connect it with an eCommerce platform, and boost your results. With the right setup and strategy, your shop can become a powerful part of your digital marketing funnel.
Now it’s time to take action. Start building, keep testing, and don’t forget to engage with your audience regularly. Every post, tag, and product listing brings you one step closer to real growth.
Frequently Asked Questions (FAQs)
How do I create a Facebook Shop?
To create a Facebook Shop, go to Meta Commerce Manager, connect your Facebook Page, choose a product catalog, and set up your checkout method. Follow the step-by-step setup process to finish.
Do I need a business to open a Facebook Shop?
Yes. You need a Facebook Business Page and a product inventory to start a shop. Personal profiles can’t be used for selling products.
Can I sell digital products on Facebook Shop?
No. Facebook Shops only allow physical products. Selling digital goods like eBooks or downloads is not supported.
Is Facebook Shop free to use?
Yes, setting up a Facebook Shop is free. However, Facebook may charge a small transaction fee per sale, depending on your region and checkout method.
Can I manage my shop from a mobile phone?
Yes. You can use the Meta Business Suite or Commerce Manager apps on your mobile device to manage your shop, products, and messages.
