Want to know who the most-followed person on Instagram is in 2025?
The competition is tougher than ever, with celebrities, athletes, and influencers constantly battling for the top spots. From football legends to music icons and beauty moguls, these profiles dominate the platform and set trends followed by millions worldwide.
In this updated list, we’ve ranked the most-followed Instagram accounts for 2025, starting with the official Instagram page and moving down to the top-performing individuals. You’ll also learn what makes their profiles so engaging, how they’ve built such massive followings, and the strategies behind their social media success.
Whether you’re simply curious about the rankings or looking for inspiration to grow your own Instagram presence, this guide breaks it all down in one place.
Who Has the Most Instagram Followers Right Now?
As of August 2025, the official Instagram account (@instagram) holds the top spot with a massive 694 million followers. The account mainly promotes creators, trends, campaigns, and community highlights, making it the most-followed profile on the platform.
However, when it comes to individuals, Cristiano Ronaldo (@cristiano) leads the pack with an incredible 663 million followers. The football superstar has consistently dominated Instagram’s rankings thanks to:
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Global popularity as one of the greatest footballers in history
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Regular updates featuring match highlights, lifestyle content, and family moments
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Major brand partnerships with companies like Nike, Binance, and Clear
Lionel Messi (@leomessi) follows closely in third place with 506 million followers, further proving how powerful sports and entertainment personalities are on Instagram.
Top 11 Most-Followed Instagram Accounts in 2025
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Instagram – United States – 694 million followers
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Cristiano Ronaldo – Portugal – 663 million followers
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Lionel Messi – Argentina – 506 million followers
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Selena Gomez – United States – 417 million followers
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Kylie Jenner – United States – 392 million followers
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Dwayne “The Rock” Johnson – United States – 392 million followers
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Ariana Grande – United States – 374 million followers
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Kim Kardashian – United States – 355 million followers
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Beyoncé – United States – 310 million followers
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Khloé Kardashian – United States – 301 million followers
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Justin Bieber – Canada – 294 million followers
Now that you know who tops the list, let’s take a closer look at each account and understand why they have such massive followings.
1. Instagram – 694 Million Followers
Instagram’s official account tops the chart with the highest number of followers on the platform — and it’s the only brand in the top rankings. But why does it have such a massive lead?
The account has been around since 2012, just a year after Instagram launched. Back then, the platform had about 10 million monthly users — tiny compared to today’s 2 billion, but enough to give Instagram an early head start. Many early users followed the account by default.
However, the growth didn’t stop there. The official Instagram profile continues to attract followers thanks to its diverse mix of content — from platform updates and trending creators to celebrity collabs, influencer highlights, and memes. Simply put, Instagram being the most-followed account on Instagram just fits perfectly.
2. Cristiano Ronaldo – 663 Million Followers
Cristiano Ronaldo holds the crown as the most followed person on Instagram, second only to the platform’s own account. The Portuguese football superstar has built a massive audience by sharing a mix of personal moments, training sessions, and sponsored posts that keep fans engaged.
His popularity gets an extra boost through high-profile collaborations. In late 2024, he teamed up with MrBeast, the world’s most-subscribed YouTuber, creating a viral moment that further fueled his reach.
Ronaldo doesn’t need to reinvent the wheel when it comes to content. Playing the world’s most popular sport — and being one of its biggest legends — naturally keeps him at the center of global attention and helps him maintain his spot near the very top.
3. Lionel Messi – 506 Million Followers
Lionel Messi ranks as the second most-followed person on Instagram, closely trailing his long-time rival Cristiano Ronaldo. The Argentine football legend shares a mix of sponsored content, training clips, and personal moments that give fans a glimpse into his life both on and off the pitch.
To make his content more inclusive and accessible, Messi usually writes captions in his native Spanish while adding English translations for his global audience. This helps him connect with millions of fans worldwide.
Like Ronaldo, Messi doesn’t rely on complex strategies to grow his following. Being regarded as one of the greatest footballers of all time naturally keeps him in the global spotlight and fuels his ever-growing fanbase.
4. Selena Gomez – 417 Million Followers
Selena Gomez holds the title of being one of the most-followed women on Instagram, thanks to her multi-faceted career. Whether fans know her for her music, acting, beauty brand, mental health advocacy, or charity work, she has built a diverse and loyal following worldwide.
Her Instagram offers a perfect blend of glamour and authenticity. One day, she might share magazine covers, interview stills, or highlights from press events, and the next, fans could see behind-the-scenes moments from her Rare Beauty brand or candid snapshots with her family and friends.
Selena’s ability to connect personally while showcasing her professional ventures has made her an Instagram powerhouse, resonating with audiences across different interests and age groups.
5. Kylie Jenner – 392 Million Followers
Kylie Jenner is one of Instagram’s biggest influencers and a business powerhouse. Known as a socialite, beauty mogul, and trendsetter, she has built a massive following by combining her personal brand with her business ventures. While her fame often comes with controversy, Kylie’s strategy on Instagram is deliberate — she sells a lifestyle.
Her feed is filled with high-quality selfies, photoshoot carousels, and branded content promoting Kylie Cosmetics and other ventures. By blending personal moments, family highlights, and product launches, Kylie keeps her audience engaged and her businesses constantly in the spotlight.
This seamless integration of personal branding and marketing has cemented Kylie’s place among the most-followed personalities on Instagram.
6. Dwayne “The Rock” Johnson – 392 Million Followers
Dwayne “The Rock” Johnson is one of Instagram’s most beloved personalities, blending his wrestling fame, Hollywood stardom, and down-to-earth charisma into a single, powerful brand. Known for his infectious energy and relatable humor, The Rock has built a loyal following that goes beyond his on-screen roles.
His Instagram feed reflects his authentic personality — filled with workout clips, behind-the-scenes moments, box office updates, motivational messages, and fan interactions. Whether he’s sharing milestones, celebrating successes, or connecting with his audience, his genuine approach makes fans feel personally connected.
By staying real, inspiring, and approachable, The Rock has secured his place among the top-followed celebrities on Instagram.
7. Ariana Grande – 374 Million Followers
Ariana Grande is one of the most influential pop icons of this generation. Beyond her chart-topping hits, she has made waves through her role in Wicked, extensive charity work, and the launch of her own makeup brand, R.E.M. Beauty. Her massive global fanbase follows not just her music but her evolving career across multiple industries.
Her Instagram is a blend of personal and professional updates. You’ll find glamorous photoshoots, behind-the-scenes snippets, project promotions, and candid moments from her life. During major releases — like the Wicked press cycle — her feed becomes a dedicated hub of updates, making her presence unmissable.
With her style, talent, and influence, Ariana continues to dominate Instagram, keeping fans engaged and inspired worldwide.
8. Kim Kardashian – 355 Million Followers
Kim Kardashian is one of the most influential figures on Instagram and beyond. Known for redefining the term “influencer,” she has built a global empire spanning fashion, beauty, business, and entertainment. Beyond her celebrity status, Kim uses her platform to raise awareness on critical issues, including the Armenian genocide and U.S. criminal justice reform, showing the power of her reach.
Her Instagram feed is a blend of luxury, lifestyle, and influence. From bold Halloween looks to Beats collaborations and promotions for her shapewear brand, Skims, Kim knows how to capture attention and drive trends.
Even after the peak of The Kardashians TV era, her staying power on Instagram proves her ability to remain relevant, aspirational, and influential to millions worldwide.
9. Beyoncé – 310 Million Followers
Beyoncé is a global superstar and one of the most influential artists of all time. Beyond her music career, she has made her mark through philanthropy, business ventures, and filmmaking, becoming a true cultural icon. Her ability to constantly reinvent herself keeps her at the top of the entertainment world.
On Instagram, Beyoncé maintains a carefully curated feed filled with self-portraits, professional photoshoots, promotional materials, and candid snapshots. Each post is thoughtfully designed to reflect her artistic vision and personal brand, giving fans just enough to stay intrigued without revealing too much.
Her mystique and ever-evolving persona continue to captivate millions worldwide. Beyoncé’s influence extends far beyond music, making her one of the most-followed celebrities on Instagram and a timeless figure in global pop culture.
10. Khloé Kardashian – 301 Million Followers
Khloé Kardashian wraps up the list of the most-followed Instagram stars, and she’s built an impressive presence of her own. As a media personality, entrepreneur, and reality TV star, she has successfully carved out her unique space within the Kardashian empire.
Her Instagram feed is a mix of business ventures, glamorous photoshoots, fitness updates, and candid family moments. This balance of personal and professional content allows Khloé to connect deeply with her audience while also promoting her brands, such as Good American.
With her authentic personality and loyal fan base, Khloé continues to maintain her spot among the most-followed influencers in the world, proving that she’s every bit as influential as the rest of her famous family.
11. Justin Bieber – 294 Million Followers
Justin Bieber remains one of the biggest global music icons and a powerhouse on Instagram. From his early rise as a teenage sensation on YouTube to becoming a Grammy-winning artist, his journey has captivated millions around the world. Fans continue to follow his every move, making him one of the most influential celebrities online.
On Instagram, Justin shares a blend of personal snapshots, music promotions, behind-the-scenes moments, and faith-driven reflections. He also gives fans a glimpse into his married life with Hailey Bieber, making his content both relatable and engaging.
With 294 million followers, Justin’s influence extends far beyond music. Whether it’s setting trends in fashion, promoting new projects, or connecting with his audience, his Instagram presence proves his enduring impact on pop culture.
Final Thoughts
Instagram continues to dominate as one of the most powerful social platforms, shaping trends and connecting billions worldwide. With Cristiano Ronaldo still leading the pack and Selena Gomez holding the crown for the most-followed woman, this snapshot highlights how athletes, celebrities, and influencers maintain their global influence.
Follower counts change every day, and as of August 30, 2025, this ranking reflects the current state of Instagram’s most-followed individuals. Whether you’re tracking your favorite star, studying influencer marketing, or exploring social media trends, these numbers showcase just how significant Instagram has become in driving pop culture and digital reach.
Stay tuned — the leaderboard evolves quickly, and the next viral moment could shift everything overnight.
Frequently Asked Questions (FAQs)
Who is the most followed person on Instagram in 2025?
As of August 30, 2025, Cristiano Ronaldo tops the list with over 663 million followers.
Who is the most followed woman on Instagram in 2025?
Selena Gomez holds the title of the most-followed woman, with more than 417 million followers.
Why are brand and platform accounts not included in this list?
This ranking focuses on individual people only. Brand, league, and platform accounts (like Instagram itself) are excluded to maintain a people-first perspective.
Who are currently competing closely in follower counts?
As of this snapshot, Kylie Jenner and Dwayne Johnson (The Rock) are in a tight race, separated by less than 0.4 million followers, making their positions likely to flip anytime.
How accurate are these Instagram follower numbers?
Follower counts are captured directly from official Instagram profiles. In cases where Instagram shows rounded numbers, we cross-check with reputable analytics trackers like Social Blade for exact figures.
How can I track changes in Instagram rankings?
You can follow updates via Instagram’s official profiles or analytics tools like Social Blade, which track follower growth in real-time.
