15 Best CRM Software in UK

Customer Relationship Management (CRM) software has evolved from a basic tool for storing contact details to an essential platform for managing, nurturing, and enhancing customer relationships. The adoption of CRM systems in the UK is skyrocketing across all industries, from small businesses to large enterprises. The right CRM system can help companies to streamline their sales process, increase productivity, and provide better customer service. This article delves into the 15 best CRM software options available in the UK, comparing their features, pricing, and suitability for various business needs.

What is CRM Software?

Customer Relationship Management (CRM) software refers to a tool that helps businesses manage interactions with current and potential customers. It consolidates customer data, streamlines communication, and enhances business processes, improving customer relationships, sales, and marketing efforts. Sales teams use CRM software, customer service departments, and marketing teams to track all customer interactions, provide insights into customer behavior, and automate many administrative tasks.

Why is there a Need for CRM Software?

The need for CRM software arises from the increasing complexity of customer relationships and business processes. Without a CRM, businesses might struggle with scattered customer data, inconsistent communication, and inefficient workflows. Here’s why CRM software is essential:

• Centralized Data: CRM software stores all customer interactions, transactions, and data in one centralized location, making it easy for teams to access and manage customer information.
• Improved Customer Service: By tracking customer issues and requests, CRM systems allow businesses to respond faster, leading to higher satisfaction.
• Sales Automation: CRM automates repetitive tasks like follow-ups, allowing sales teams to focus on closing deals and building relationships.
• Better Customer Insights: With integrated analytics, CRM software helps businesses understand customer preferences, purchasing behaviors, and trends, leading to more effective marketing and sales strategies.
• Increased Productivity: CRM systems simplify communication and task management, enabling teams to work more efficiently and achieve higher results.
  

How to Choose the Best CRM Software?

When choosing the best CRM software, businesses should consider several factors to ensure they select the right platform for their needs. Here are key considerations:

1. Business Size and Needs: CRM needs vary based on the size of your business. Small businesses might prioritize simplicity and affordability, while large enterprises require scalability and advanced features.
2. Ease of Use: Choose a CRM that is intuitive and easy for your team to learn and use. The interface should be user-friendly.
3. Customization and Flexibility: Some CRMs offer advanced customization features to tailor the system to your specific workflows and processes.
4. Integration: Ensure the CRM integrates well with your existing tools (e.g., email, marketing platforms, or accounting software).
5. Scalability: The CRM should be able to scale with your business as it grows.
6. Customer Support: Look for CRMs with strong customer service and comprehensive training resources to assist with onboarding.
7. Pricing: Always consider your budget. Many CRM systems offer tiered pricing to accommodate businesses of different sizes and needs.

Best CRM Software in the UK

Here’s the list of the top 15 best CRM softwares in UK in 2025:

1. Salesforce CRM
2. HubSpot CRM
3. Zoho CRM
4. Pipedrive CRM
5. Microsoft Dynamics 365 CRM
6. Insightly CRM
7. Freshsales CRM
8. Nimble CRM
9. Bitrix24 CRM
10. Bigin CRM
11. Agile CRM
12. Copper CRM
13. Monday.com CRM
14. Streak CRM
15. Close CRM

1. Salesforce CRM

Salesforce is one of the most widely used CRM platforms in the world, including the UK. It is known for its cloud-based solutions, scalability, and customizable features, making it a top choice for both large enterprises and small businesses alike. Salesforce has earned a reputation for its ability to adapt to a wide range of business needs, with various modules designed to enhance marketing, sales, customer service, and analytics.

The platform allows businesses to centralize their data in a single system, improving collaboration across departments and creating a 360-degree view of customer interactions. Salesforce also offers a robust AppExchange, which enables businesses to integrate third-party applications, further expanding the software’s capabilities. Its highly flexible architecture ensures that it can be tailored to fit a company’s unique needs, whether it’s a small team or a global enterprise.

Key Features:

• Customizability: Highly customizable workflows, dashboards, and data fields.
• Sales Automation: Automated processes to streamline sales operations.
• Marketing Integration: Tools for marketing automation and campaign management.
• Analytics: In-depth reporting and data analytics.
• Customer Support: 24/7 customer support and resources for troubleshooting.
  

Benefits:

• Scalable for businesses of all sizes.
• Strong integration with third-party applications and services.
• Advanced analytics for deeper customer insights.
  

2. HubSpot CRM

HubSpot CRM is a popular choice among small to medium-sized businesses in the UK, known for its ease of use, scalability, and cost-effectiveness. It’s a cloud-based CRM platform designed to help businesses manage and nurture customer relationships with minimal effort. 

HubSpot CRM provides a robust set of tools for sales, marketing, and customer service, all of which can be accessed from a unified platform. One of the key highlights of HubSpot CRM is that it’s free to start, making it an ideal option for small businesses or startups that are looking for a budget-friendly yet powerful solution. As your business grows, you can easily scale and unlock additional features by upgrading to HubSpot’s paid plans.

Key Features:

• User-Friendly Interface: Easy to navigate with minimal training required.
• Lead Management: Track leads, contacts, and sales pipelines.
• Email Tracking & Automation: Automate email sequences and track open rates.
• Integration: Seamlessly integrates with other HubSpot tools, such as marketing and customer service software.
• Custom Reports: Tailor reports to your business needs.
  

Benefits:

• Free basic CRM with additional features in paid plans.
• Excellent for inbound marketing strategies.
• Easy to implement with a low learning curve.
  

3. Zoho CRM

Zoho CRM is an affordable yet powerful option for businesses of all sizes, designed to manage a wide range of customer interactions, from initial leads to after-sales support. With its comprehensive suite of features, Zoho CRM helps businesses automate processes, improve customer engagement, and gain valuable insights into their customer base. It is especially popular among small to mid-sized businesses in the UK for its flexibility, scalability, and cost-effectiveness. The platform allows companies to streamline their sales processes, enhance productivity, and ultimately drive revenue growth.

Zoho CRM provides a unified view of customer data, allowing businesses to engage with prospects, track sales, and provide personalized experiences. The system also offers integration with a wide array of third-party applications, ensuring it fits seamlessly into existing business processes. Furthermore, with AI-driven insights and customizable reporting, Zoho CRM enables users to make data-driven decisions that improve overall performance.

Key Features:

• Sales Automation: Tools to automate the sales pipeline and reduce manual tasks.
• AI-Powered Insights: Use of artificial intelligence to predict sales trends and customer behavior.
• Customizable Dashboards: Personalized reporting and data presentation.
• Social Media Integration: Monitor and engage with customers through social media channels.
• Mobile Access: Fully functional mobile app for managing customer relationships on the go.
  

Benefits:

• Affordable for small to mid-sized businesses.
• Integration with a variety of third-party tools.
• Advanced automation and AI-driven insights.
  

4. Pipedrive

Pipedrive is a sales-focused CRM known for its simplicity, user-friendly interface, and easy setup. It is specifically designed for small businesses and sales teams that need a streamlined solution for pipeline management. The platform’s visual sales pipeline is one of its standout features, providing sales teams with a clear and intuitive way to track deals, from initial contact through to closing. Pipedrive is particularly beneficial for businesses that prioritize sales productivity and need a solution that helps them stay organized and focused on driving revenue.

The system emphasizes ease of use, ensuring that teams can hit the ground running without extensive training. Additionally, Pipedrive’s focus on sales process automation and detailed reporting makes it an invaluable tool for businesses aiming to optimize their sales workflow. With seamless integrations with popular tools like Google Workspace and Mailchimp, Pipedrive can be easily integrated into an existing tech stack.

Key Features:

• Pipeline Management: Visual sales pipeline to track deals from start to finish.
• Activity Tracking: Automatically tracks emails, calls, and meetings.
• Lead Scoring: Prioritize leads based on their likelihood to convert.
• Reporting and Analytics: Detailed reports on sales performance.
• Integrations: Seamless integrations with Google Workspace, Mailchimp, and more.
  

Benefits:

• Excellent for sales-driven organizations.
• Intuitive user interface with a focus on simplicity.
• Robust reporting tools for data-driven decision-making.
  

5. Microsoft Dynamics 365 CRM

Microsoft Dynamics 365 is a comprehensive and versatile CRM platform designed to provide businesses with a unified system for managing customer relationships, sales, and customer service. Known for its seamless integration with other Microsoft Office products, Dynamics 365 is ideal for businesses that already use Microsoft tools such as Outlook, Teams, and Office 365. This integration enables organizations to maintain consistent workflows and improve productivity across their operations.

With both sales and customer service functionalities, Microsoft Dynamics 365 enables businesses to offer personalized customer experiences while automating many tasks, ultimately improving operational efficiency. Its deep customization options, coupled with the power of artificial intelligence (AI) and analytics, make it suitable for businesses of all sizes and industries.

Key Features:

• Unified Dashboard: View sales, customer service, and marketing in one place.
• Artificial Intelligence: Use AI to automate tasks and analyze data.
• Customization: Extensive customization options for workflows and reports.
• Customer Service Tools: Tools for managing customer interactions and support.
• Integration with Microsoft Tools: Integration with Outlook, Teams, and Office 365.
  

Benefits:

• Ideal for businesses already using Microsoft products.
• Deep integration with various business processes.
• Powerful AI and analytics features.
  

6. Insightly CRM

Insightly CRM is a popular platform for businesses that require both customer relationship management and project management capabilities in one integrated solution. It’s especially useful for organizations that need to manage complex customer interactions while keeping track of project timelines, tasks, and milestones. Many businesses, including those in professional services, consulting, and construction, leverage Insightly to streamline their operations by keeping everything from customer interactions to project details in a single platform. The ability to manage both relationships and projects in one place provides significant operational efficiency and improves team collaboration.

Insightly is known for its user-friendly interface and customization options, making it easy for businesses of all sizes to adapt the system to their specific needs. Whether it’s tracking sales leads, managing client communications, or overseeing ongoing projects, Insightly provides a centralized hub for all customer and project-related data.

Key Features:

• Project Management Tools: Integrated project and task management features.
• Custom Dashboards: Personalized data views and reporting.
• CRM Analytics: Track performance with in-depth reports.
• Third-Party Integrations: Integration with G Suite, Microsoft Office, and more.
• Mobile App: Stay on top of customer relationships while on the go.
  

Benefits:

• Ideal for project-based businesses.
• Streamlined workflows with built-in project management tools.
• Easy to use and customizable for various industries.

7. Freshsales CRM

Freshsales is a cloud-based CRM platform designed for small and medium-sized businesses (SMBs) in the UK. Known for its affordability and robust feature set, Freshsales offers everything businesses need to manage their sales pipelines, track customer interactions, and automate key sales processes. With an intuitive interface, Freshsales helps sales teams increase productivity, enhance lead management, and close deals faster. Whether it’s tracking leads, managing sales opportunities, or automating routine tasks, Freshsales simplifies the sales process, allowing businesses to focus on what matters most — building strong customer relationships.

Freshsales stands out due to its AI-powered features, seamless integration with other Freshworks products like Freshdesk, and its ability to provide both sales automation and CRM functionalities in a single platform. As a cost-effective solution for SMBs, it enables teams to maximize their resources while driving sales growth.

Key Features:

• AI-Powered Lead Scoring: Automatically rank leads based on engagement.
• Sales Funnels: Visualize the sales process and manage pipelines effectively.
• In-App Calling: Built-in calling functionality to communicate with customers.
• Automated Workflows: Set up workflows for repetitive tasks.
• Integration: Works seamlessly with Freshdesk, G Suite, and other apps.
  

Benefits:

• Cost-effective with a range of essential features.
• Ideal for sales teams that need to automate lead management.
• User-friendly interface with minimal setup.
  

8. Nimble CRM

Nimble is a social CRM platform designed to help businesses connect with their customers through various social media channels. It is especially suitable for companies with a strong emphasis on social engagement and social media-driven sales strategies. Nimble’s key strength lies in its ability to unify customer data from email, social media, and other sources into one platform, making it easy for businesses to manage and nurture their customer relationships. 

Nimble is designed to make it simple for sales teams to engage with customers across platforms like Facebook, LinkedIn, Twitter, and Instagram, offering a streamlined process for tracking interactions and building relationships.

Nimble’s user-friendly interface and social media integration features make it an excellent choice for businesses that want to maintain a constant connection with their customers, automate follow-ups, and enhance their social engagement strategies.

Key Features:

• Social Media Integration: Tracks and engages with customers across social media platforms.
• Unified Contact Management: Manage contacts from email, social media, and more in one place.
• Task Management: Manage tasks and follow-ups easily.
• Email Marketing: Built-in email marketing tools for campaigns.
• Mobile App: Access Nimble on-the-go with its fully functional mobile app.
  

Benefits:

• Great for businesses with social media-driven sales strategies.
• Easy to integrate with various social media platforms.
• Simple, intuitive user interface.

9. Bitrix24

Bitrix24 is a comprehensive collaboration and CRM tool that caters to businesses of all sizes, offering both cloud and on-premise deployment options to provide flexibility for various business environments. It is an all-in-one platform that integrates essential tools for customer relationship management, team collaboration, communication, and project management. Whether businesses are looking to manage sales, streamline workflows, or facilitate internal communication, Bitrix24 provides a versatile solution that adapts to different needs and scales as businesses grow.

With a wide range of features, including sales automation, marketing tools, and collaboration features like document sharing and task management, Bitrix24 ensures that businesses can manage both customer interactions and internal operations seamlessly. The platform’s flexibility in deployment allows organizations to choose between a cloud-based or self-hosted solution, providing options based on their specific requirements for data security, compliance, and IT infrastructure.

Key Features:

• Collaboration Tools: Includes chat, task management, and document collaboration.
• Sales Automation: Automate lead and sales management.
• Marketing Tools: Built-in marketing tools like email marketing and lead generation.
• CRM Reporting: Access detailed reports on sales performance.
• Cloud and On-Premise Options: Choose between cloud or self-hosted deployments.
  

Benefits:

• Great for businesses looking for an all-in-one solution.
• Collaboration tools integrate seamlessly with CRM features.
• Flexible deployment options.
  

10. Bigin by Zoho

Bigin is Zoho’s simple CRM solution designed specifically for small businesses. Unlike more complex CRM systems, Bigin focuses on providing essential sales automation and pipeline management features without overwhelming users with unnecessary complexity. It offers an intuitive, user-friendly interface and essential tools to help small businesses manage their sales process efficiently. Whether businesses are looking to automate repetitive tasks, track leads, or stay organized, Bigin provides a streamlined approach that is both affordable and easy to implement.

Bigin is ideal for small businesses that need a CRM solution without the high costs or complexity associated with larger systems. It simplifies customer relationship management and offers the core features necessary for driving sales and managing customer interactions.

Key Features:

• Pipeline Management: Manage sales pipelines and leads efficiently.
• Sales Automation: Automate repetitive tasks to increase sales productivity.
• Task Management: Keep track of tasks and follow-ups.
• Customization: Custom fields and data options.
• Mobile App: Access CRM data and manage leads from mobile devices.
  

Benefits:

• Budget-friendly for small businesses.
• Simple setup and easy-to-use interface.
• Essential features for small businesses without the complexity.
  

11. Agile CRM

Agile CRM is a lightweight, easy-to-use CRM designed for small businesses that need a simple yet effective solution for sales automation and customer management. With a focus on email marketing, lead management, and sales pipeline automation, Agile CRM provides the core tools necessary to nurture relationships and drive sales growth without the complexity of more enterprise-level systems. It offers an affordable solution for small businesses that want to streamline their customer management and sales processes while keeping costs low.

Agile CRM’s intuitive interface and straightforward features make it an excellent choice for small teams or businesses just starting with CRM tools. It provides essential functionality like email tracking, lead management, and task management, which helps businesses stay organized, engage customers, and improve sales conversion rates.

Key Features:

• Email Tracking & Automation: Track email opens and automate email sequences.
• Lead Management: Manage and score leads easily.
• Social Media Integration: Engage with customers on social media platforms.
• Task & Project Management: Keep track of tasks and customer interactions.
• Integration: Seamless integration with Google Apps, Mailchimp, and more.
  

Benefits:

• Affordable CRM for small businesses.
• Focus on sales and email marketing automation.
• Easy to integrate with existing business tools.
  

12. Copper CRM

Copper CRM is a robust customer relationship management tool designed specifically to integrate deeply with Google Workspace (formerly G Suite), making it an excellent choice for businesses that already rely on Google products for communication and collaboration. By offering seamless integration with tools like Gmail, Google Calendar, and Google Drive, Copper CRM provides businesses with a unified experience that minimizes the need to toggle between platforms, making it easy to manage customer relationships, sales, and projects all within the Google ecosystem.

Copper CRM offers businesses powerful features that help streamline workflows, automate repetitive tasks, and foster team collaboration. Its deep Google integration, combined with robust automation and customization options, makes it a versatile and efficient CRM solution for organizations of all sizes.

Key Features:

• Deep Google Integration: Seamless integration with Gmail, Google Calendar, and more.
• Workflow Automation: Automate repetitive tasks and processes.
• Lead & Opportunity Management: Track leads and manage sales opportunities.
• Custom Dashboards: Tailored views and reporting options.
• Team Collaboration: Tools for team collaboration and communication.
  

Benefits:

• Perfect for businesses that use Google Workspace.
• Robust automation and customization features.
• Simple interface with powerful integrations.
  

13. Monday.com CRM

Monday.com CRM is a highly customizable project management tool that also includes CRM functionalities, making it an ideal solution for businesses looking for an all-in-one platform to manage both tasks and customer relationships. With its visual and intuitive design, Monday.com helps teams streamline workflows, track leads and opportunities, and manage tasks and projects in one place. Whether you’re running a sales team, a marketing department, or a project-based business, Monday.com provides a flexible and scalable CRM solution that adapts to your business needs.

The platform offers a variety of features designed to enhance team collaboration, increase productivity, and improve customer relationship management. Its strong emphasis on customization and ease of use makes it suitable for businesses in a wide range of industries, from startups to large enterprises.

Key Features:

• Customizable Workflows: Personalize workflows to fit your team’s needs.
• Lead Tracking: Track leads and opportunities within the platform.
• Task Management: Manage tasks alongside CRM functionality.
• Reports & Dashboards: Generate reports and visualize key metrics.
• Integrations: Integrates with popular apps like Slack, Google Drive, and more.
  

Benefits:

• Highly customizable for various industries.
• Ideal for teams needing both project and CRM management.
• Simple to use with visual workflows.

14. Streak CRM

Streak CRM is a Gmail-integrated customer relationship management tool designed specifically for businesses that rely heavily on email communication and Google tools. It seamlessly integrates with Gmail, enabling users to manage their customer relationships directly within their inbox. This makes Streak a perfect solution for teams that use Gmail as their primary communication tool, as it allows them to handle CRM tasks without leaving the email platform. Streak is a flexible and intuitive CRM that allows businesses to organize their sales pipelines, track emails, and automate tasks, all while remaining deeply embedded in the Google ecosystem.

Streak’s simplicity and strong Gmail integration make it an ideal CRM solution for small businesses or teams looking for a lightweight, easy-to-use CRM without the complexity of traditional CRM systems. The ability to work within the Gmail interface eliminates the need for switching between applications, improving efficiency and reducing friction in managing customer relationships.

Key Features:

• Email Integration: Fully integrates with Gmail to manage customer relationships within your inbox.
• Pipeline Management: Organize and manage pipelines directly within Gmail.
• Task Automation: Set up workflows and automate routine tasks.
• Custom Fields: Tailor the CRM to your business needs with custom fields.
• Tracking: Track emails and view analytics for email performance.
  

Benefits:

• Perfect for businesses that use Gmail for communication.
• Simplifies CRM tasks directly within the Gmail interface.
• Easy to use and set up.

15. Close CRM

Close is a sales-focused CRM designed to improve productivity and sales performance. It’s an ideal solution for sales teams looking for a straightforward and efficient CRM tool that helps streamline workflows and enhances team collaboration. Close focuses heavily on providing tools that boost sales team performance, offering features that simplify lead management, sales communication, and task automation. Whether it’s managing a pipeline, automating repetitive tasks, or tracking sales data, Close provides sales teams with everything they need to close deals faster and more efficiently.

With built-in calling, task automation, and customizable reporting, Close allows sales teams to focus on the most important tasks without wasting time on manual work. It’s a CRM solution tailored for businesses looking for a no-frills, performance-driven platform.

Key Features:

• Sales Pipeline: Visualize and manage your sales pipeline.
• Built-In Calling: Dial and record calls directly from the CRM.
• Task Automation: Automate routine sales tasks to save time.
• Customizable Reporting: Create reports based on sales data.
• Email & SMS Integration: Send emails and text messages directly from the platform.
  

Benefits:

• Focused on improving sales team productivity.
• Built-in communication tools for streamlined interactions.
• Customizable reporting and analytics.

Conclusion

Selecting the best CRM software for your business is crucial to managing customer relationships effectively. Whether you are a small startup or a large enterprise, several options in the UK cater to different needs and budgets. From powerful systems like Salesforce and HubSpot to simpler solutions like Bigin and Agile CRM, each software comes with its unique features to enhance customer engagement, streamline sales processes, and improve productivity. By evaluating your business needs and goals, you can choose the CRM that best fits your requirements and helps your business thrive in an increasingly competitive marketplace.