In today’s fast-paced digital world, choosing the right email marketing software is crucial for businesses aiming to engage customers, nurture leads, and drive conversions. As we move deeper into 2025, email marketing platforms have evolved far beyond sending simple newsletters. Now, they offer powerful automation workflows, granular segmentation, AI-driven personalization, and comprehensive analytics that empower marketers to deliver highly relevant content to their audiences.
The best email marketing software in the UK caters to businesses of all sizes—from ambitious startups and solo entrepreneurs to established SMEs and large enterprises. Selecting the right platform not only streamlines your communication efforts but also scales alongside your growing business and integrates seamlessly with your existing marketing stack.
Top 15 Best Email Marketing Software in UK (2025)
In this article, we explore the top email marketing platforms in the UK for 2025, focusing on how each can help businesses optimize customer communication and drive growth. Below is a quick summary of the top picks:
- Mailchimp – Best All-in-One Email Marketing Platform
- HubSpot Email Marketing – Best Integrated CRM & Marketing Automation
- ActiveCampaign – Best for Advanced Automation & CRM Integration
- GetResponse – Best for Webinars & Multi-Channel Marketing
- Brevo (formerly Sendinblue) – Best Affordable Multi-Channel Marketing
- Moosend – Best for Easy Automation and Budget-Friendly Plans
- Omnisend – Best for Ecommerce Email & SMS Marketing
- ConvertKit – Best for Creators & Bloggers
- Campaign Monitor – Best for Beautiful Email Designs
- MailerLite – Best for Simplicity and User-Friendly Interface
- Klaviyo – Best for Ecommerce Personalization and Segmentation
- Constant Contact – Best for Small Business Ease of Use
- SendGrid – Best for Transactional Email Delivery
- AWeber – Best for Beginners and Small Business Support
- Benchmark Email – Best for Real-Time Reporting and Analytics
How This Top 15 List Was Created
Our team carefully evaluated each platform based on the following criteria:
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Pricing Models
We analyzed subscription costs, pay-as-you-go options, and scalability for different business sizes. -
Features and Functionality
We focused on email creation tools, automation workflows, segmentation, personalization, analytics, and deliverability. -
Ease of Use
We prioritized platforms with intuitive interfaces and helpful onboarding for users of all skill levels. -
Integration
We checked for seamless connections with popular CRMs, ecommerce platforms, social media, and other marketing tools. -
Customer Support and Reliability
We reviewed user feedback for responsiveness, support quality, and platform uptime. -
Compliance and Security
We ensured the software adheres to GDPR and other relevant data privacy regulations, offering robust security features.
Pricing Comparison for Startups and Small Businesses
Affordable pricing is key for startups and small businesses. Platforms like MailerLite, Brevo, and Benchmark Email offer essential features at budget-friendly rates.
Example Pricing:
- MailerLite: Starts from £8/month for 1,000 subscribers
- Brevo: Free plan available, paid plans from £18/month
- Benchmark Email: Free plan with limited sends, paid plans from £11/month
Pricing for Growing SMEs and Mid-Sized Businesses
For growing companies, options like ActiveCampaign, GetResponse, and HubSpot provide scalable pricing with enhanced automation and CRM capabilities.
Example Pricing:
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ActiveCampaign: Starts at £15/month
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GetResponse: Starts at £13/month
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HubSpot Email Marketing: Free tier available, paid plans from £39/month
Pricing for Enterprise-Level Solutions
Enterprises require advanced features, customization, and dedicated support, which platforms like Salesforce Marketing Cloud, Oracle Eloqua, and Adobe Campaign offer with custom pricing models.
Example Pricing:
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Salesforce Marketing Cloud: Custom pricing based on usage and modules
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Oracle Eloqua: Custom pricing for large-scale marketing needs
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Adobe Campaign: Enterprise-level pricing tailored to business requirements
Email Marketing Software for Different Business Needs
The UK’s email marketing landscape in 2025 embraces automation, AI personalization, multi-channel campaigns, and deep analytics. These top 15 platforms cater to diverse business goals, from small startups needing simple newsletters to large enterprises requiring complex customer journeys and integrations. Whether you prioritize ease of use, affordability, or advanced features, this list helps you find the ideal email marketing partner to maximize your outreach and ROI.
#1. Mailchimp
Mailchimp remains one of the most popular and widely adopted email marketing platforms globally, including in the UK. It offers a versatile all-in-one solution ideal for small to medium businesses, freelancers, and startups.
Features:
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Intuitive drag-and-drop email editor
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Pre-built, customizable templates
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Marketing automation workflows including abandoned cart, welcome series, and re-engagement
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Audience segmentation based on behavior and demographics
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A/B testing for subject lines and content
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Wide range of app integrations including ecommerce, CRM, and social media
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Basic built-in CRM tools for audience management
Review:
Mailchimp strikes a fine balance between ease of use and powerful features. Its free plan enables startups to get off the ground, while paid tiers unlock advanced automation and in-depth analytics. Its extensive integration ecosystem makes it suitable for a variety of industries.
Pros:
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Beginner-friendly user interface
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Robust automation and segmentation tools
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Generous free plan for small lists
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Comprehensive integration options
Cons:
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Pricing increases steeply as your subscriber list grows
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Some advanced features locked behind higher-tier plans
Pricing:
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Free plan: Up to 500 contacts and 1,000 emails/month
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Essentials: Starting at $13/month
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Standard: Starting at $20/month
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Premium: Starting at $350/month
Final Verdict:
Mailchimp is an excellent all-around email marketing platform for UK businesses seeking an easy-to-use and scalable solution.
#2. HubSpot Email Marketing
HubSpot provides one of the most robust integrated marketing platforms by combining email marketing with a full CRM and inbound marketing toolkit.
Features:
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Drag-and-drop email builder with personalization tokens
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Automated workflows integrated with CRM data
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Advanced segmentation based on customer lifecycle and behavior
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Comprehensive reporting with revenue attribution
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Deep contact management and lead scoring
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Integration with HubSpot’s sales and service hubs
Review:
HubSpot is ideal for businesses that want to unify marketing and sales efforts through a single platform. Its powerful automation and reporting capabilities allow marketers to deliver hyper-targeted campaigns that nurture leads effectively.
Pros:
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CRM fully integrated with email marketing
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Highly customizable automation workflows
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Rich analytics and attribution reports
Cons:
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Pricing can be high compared to standalone email marketing tools
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Steeper learning curve for beginners
Pricing:
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Free tier with limited features
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Starter plan from $50/month
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Professional and Enterprise plans with custom pricing
Final Verdict:
HubSpot suits UK businesses focused on inbound marketing and sales alignment, willing to invest in a powerful, all-in-one platform.
#3. ActiveCampaign
ActiveCampaign excels at blending email marketing with CRM and advanced automation, perfect for marketers seeking sophisticated campaign orchestration.
Features:
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Powerful marketing automation builder
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Integrated CRM with sales automation
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Behavior-based segmentation and dynamic content
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Predictive sending and machine learning-powered insights
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A/B testing and split automations
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Event tracking and lead scoring
Review:
ActiveCampaign is widely praised for its best-in-class automation capabilities. It is well-suited to businesses ready to embrace complex, multi-step customer journeys but may require some onboarding time.
Pros:
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Exceptional automation flexibility
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Deep CRM and sales integration
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Advanced segmentation options
Cons:
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Interface may overwhelm beginners
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Pricing increases with contact volume
Pricing:
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Lite: Starting at $29/month
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Plus, Professional, Enterprise tiers with more features
Final Verdict:
Ideal for UK companies seeking advanced automation and CRM-driven email marketing.
#4. GetResponse
GetResponse offers an all-in-one marketing platform that includes email marketing, webinars, landing pages, and marketing automation.
Features:
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Drag-and-drop email editor with mobile optimization
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Advanced marketing automation and workflows
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Built-in webinar hosting and management tools
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Landing page builder with templates
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CRM integration
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SMS marketing capabilities
Review:
GetResponse is great for businesses wanting a combined solution that covers email and webinar marketing. Its ease of use and feature richness appeal to mid-sized companies and agencies.
Pros:
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Comprehensive webinar integration
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Flexible automation workflows
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User-friendly interface
Cons:
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Some advanced features require higher-tier plans
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Learning curve for new users
Pricing:
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Basic plan from $19/month
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Plus, Professional, Max plans available
Final Verdict
Perfect for UK marketers who need email marketing alongside webinar and landing page tools.
#5. Brevo (formerly Sendinblue)
Brevo is a budget-friendly platform combining email and SMS marketing with automation features.
Features:
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Multi-channel campaigns via email and SMS
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Drag-and-drop email designer
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Marketing automation with conditional workflows
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Transactional email services
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Real-time reporting and heat maps
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API and SMTP relay
Review:
Brevo offers excellent value for SMEs and startups with multi-channel needs. It is easy to use, and its pricing is attractive compared to competitors.
Pros:
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Affordable with flexible plans
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SMS and email marketing in one platform
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Good automation features
Cons:
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Email template options fewer than premium competitors
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UI is functional but less modern
Pricing:
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Free plan: 300 emails/day limit
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Paid plans from $25/month
Final Verdict:
A solid choice for UK small businesses wanting cost-effective multi-channel marketing.
#6. Moosend
Moosend provides simple yet powerful email marketing and automation targeted at startups and small businesses.
Features:
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Drag-and-drop email builder
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Pre-built automation templates
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Advanced segmentation and personalization
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Ecommerce platform integrations
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Detailed campaign analytics
Review:
Moosend is highly regarded for balancing ease of use with strong automation capabilities at a competitive price.
Pros:
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User-friendly for beginners
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Affordable pricing plans
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Good automation workflows
Cons:
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Smaller template library
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Limited third-party integrations
Pricing:
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Free plan available
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Paid plans starting at $10/month
Final Verdict:
Ideal for UK startups seeking affordable email marketing with automation.
#7. Omnisend
Omnisend is designed specifically for ecommerce, offering integrated email, SMS, and push notifications with pre-built automation workflows.
Features:
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Ecommerce-specific automation flows
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SMS and email combined campaigns
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Cart abandonment recovery
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Segmentation and dynamic content
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Integrations with Shopify, WooCommerce, BigCommerce
Review:
Omnisend is perfect for online retailers wanting to boost sales with multi-channel marketing automation.
Pros:
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Strong ecommerce focus
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Easy-to-use pre-built automation
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Wide ecommerce platform integrations
Cons:
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SMS pricing can become costly
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Reporting is somewhat basic
Pricing:
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Free plan available
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Standard plan from $16/month
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Pro and Enterprise tiers
Final Verdict:
Great for UK ecommerce businesses looking for integrated multi-channel marketing.
#8. ConvertKit
ConvertKit is popular with creators, bloggers, and content marketers for its simplicity and subscriber-centric automation.
Features:
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Visual automation builder
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Subscriber tagging and segmentation
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Customizable landing pages and forms
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Integrations with membership and course platforms
Review:
ConvertKit streamlines email marketing for creators, offering intuitive tools without overcomplication.
Pros:
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Clean, user-friendly interface
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Powerful subscriber management
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Focused on creator economy needs
Cons:
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Limited design customization
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Less suited for large enterprises
Pricing:
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Free for up to 300 subscribers
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Paid plans start at $29/month
Final Verdict:
Excellent for UK content creators needing simple, effective email marketing.
#9. Campaign Monitor
Campaign Monitor emphasizes beautifully designed emails with an easy drag-and-drop editor and simple automation.
Features:
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Large library of professionally designed templates
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Simple automation and personalization
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Advanced segmentation options
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Real-time analytics
Review:
Campaign Monitor is ideal for businesses prioritizing email design quality and simplicity.
Pros:
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Gorgeous email templates
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Intuitive editor
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Responsive customer support
Cons:
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Automation features are basic
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Pricing is premium for feature set
Pricing:
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Basic plans from $9/month
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Unlimited plans available
Final Verdict:
Perfect for UK companies focused on elegant email campaigns.
#10. Mailerlite 
MailerLite is a straightforward, budget-friendly platform suitable for small businesses and startups.
Features:
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Drag-and-drop editor
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Automation and segmentation tools
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Landing pages and pop-ups
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Basic reporting dashboards
Review:
MailerLite offers core email marketing features with an emphasis on ease and affordability.
Pros:
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Cost-effective pricing
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Easy to navigate UI
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Responsive support
Cons:
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Limited advanced features
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Smaller template selection
Pricing:
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Free plan up to 1,000 subscribers
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Paid plans start at $10/month
Final Verdict:
A great choice for UK small businesses on a budget.
#11. Constantcontact 
Constant Contact is a veteran in email marketing, known for strong support and event marketing tools.
Features:
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User-friendly email editor
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Event management and invitations
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Automation and segmentation
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Social media marketing tools
Review:
Constant Contact suits small businesses focused on events and easy email campaigns.
Pros:
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Excellent customer support
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Event marketing features
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Simple interface
Cons:
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Automation is limited
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Higher pricing for basic features
Pricing:
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Email plan from $12/month
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Email Plus with more features
Final Verdict:
Ideal for UK businesses focused on events and straightforward marketing.
#12. Drip
Drip blends ecommerce CRM capabilities with email marketing automation to maximize revenue.
Features:
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Ecommerce-focused automation workflows
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Advanced segmentation and personalization
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Revenue tracking and attribution
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Multi-channel marketing
Review:
Drip empowers ecommerce marketers to personalize campaigns based on customer behavior.
Pros:
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Deep ecommerce integration
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Powerful automation
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Revenue-focused analytics
Cons:
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Complexity can be challenging for beginners
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Pricier than many platforms
Pricing:
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Plans starting at $39/month
Final Verdict:
Best for UK ecommerce businesses focused on growth through personalization.
#13. Aweber 
AWeber is a beginner-friendly email marketing solution with essential automation and templates.
Features:
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Drag-and-drop email builder
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Basic automation workflows
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Subscriber segmentation
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Integrations with ecommerce and CMS platforms
Review:
AWeber is popular among small businesses and entrepreneurs new to email marketing.
Pros:
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Simple and reliable
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Responsive customer support
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Affordable plans
Cons:
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Limited advanced automation
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Dated email templates
Pricing:
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Free plan up to 500 subscribers
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Paid plans from $19/month
Final Verdict:
A solid starter option for UK businesses new to email marketing.
#14. SendGrid (by Twilio) 
SendGrid is a developer-centric email delivery service specializing in transactional and marketing emails.
Features:
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Scalable email infrastructure
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API and SMTP relay
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Marketing campaign management
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Detailed delivery and engagement analytics
Review:
Widely used by developers, SendGrid excels at reliable email delivery but less so at user-friendly marketing tools.
Pros:
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Industry-leading deliverability
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Powerful developer tools
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Detailed reporting
Cons:
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Limited marketing UX
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Requires technical skills
Pricing:
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Free tier: 100 emails/day
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Essentials and Pro plans
Final Verdict:
Best for UK businesses needing reliable email delivery with developer control.
#15. EmailOctopus
EmailOctopus leverages Amazon SES to provide affordable email marketing with basic automation.
Features:
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Simple email editor
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Automation and segmentation
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Amazon SES-powered delivery
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Basic reporting
Review:
EmailOctopus is perfect for budget-conscious businesses with large lists needing cost-efficient sending.
Pros:
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Extremely affordable
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Scales with Amazon SES
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Easy to use
Cons:
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Limited automation and templates
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Basic interface
Pricing:
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Free plan: Up to 2,500 subscribers
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Paid plans from $20/month
Final Verdict:
A great budget email marketing choice for UK businesses prioritizing cost and deliverability.
Conclusion
Choosing the right email marketing software is vital to executing effective marketing campaigns that drive engagement and revenue. In 2025, UK businesses benefit from platforms that go beyond simple email blasts to deliver automation, AI-driven personalization, multi-channel outreach, and insightful analytics.
Platforms like Mailchimp and HubSpot provide scalable, feature-rich solutions suitable for most companies, while tools like ActiveCampaign and GetResponse offer advanced automation for growing businesses. Niche platforms such as ConvertKit and Omnisend cater specifically to creators and ecommerce merchants.
Carefully evaluate your business size, marketing goals, budget, and required integrations when choosing an email marketing platform. The right choice streamlines communication, nurtures leads effectively, and ultimately grows your business in today’s competitive digital market.
Frequently Asked Questions (FAQs)
Which email marketing platform is best for beginners?
Mailchimp, MailerLite, and AWeber are excellent beginner-friendly platforms offering intuitive interfaces and free plans.
Can I automate my email marketing campaigns?
Yes, most platforms like ActiveCampaign, HubSpot, and GetResponse offer robust marketing automation to trigger emails based on user behavior.
Do these platforms support integration with ecommerce stores?
Yes, many platforms integrate seamlessly with popular ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Are there free email marketing software options?
Yes, platforms like Mailchimp, MailerLite, Brevo, and EmailOctopus offer free plans with subscriber and sending limits.
How important is email personalization?
Personalization significantly increases engagement. Most top platforms provide segmentation and dynamic content features.
Can I send SMS campaigns with these tools?
Some platforms, including Brevo and Omnisend, offer multi-channel marketing combining email and SMS.
What factors affect pricing?
Pricing depends on subscriber count, email sends, feature access, and additional channels like SMS or webinars.
Are these email platforms GDPR compliant?
Most leading UK email marketing providers comply with GDPR and provide tools to help you manage consent and data privacy.
