Here’s what it really takes to get verified.
That tiny blue badge isn’t just a symbol—
It’s credibility, authority, and a trust signal all rolled into one.
Whether you’re a content creator, business owner, or influencer, Instagram verification can:
- Boost your discoverability
- Help protect you from impersonators
- And skyrocket your brand’s reputation
But here’s the truth:
It’s harder to get verified now than ever before.
With new rules, stricter reviews, and more competition, you need a clear strategy—not just a lucky application.
In this guide, you’ll learn:
- What Instagram really looks for in verified accounts
- How to increase your chances of getting approved
- The biggest mistakes that lead to rejection
- And the hidden benefits that come after you’re verified
If you’re serious about standing out and building a powerful online presence, this is your go-to roadmap for getting verified on Instagram in 2025.
What Is Instagram Verification?
Instagram verification is the process of proving your identity and authenticity on the platform. When Instagram grants you the blue checkmark, it means they’ve confirmed that your account represents a notable public figure, celebrity, global brand, or entity.
This blue badge appears next to your handle in search results and on your profile—instantly giving you more trust and visibility.
Key Features of Verified Accounts:
- The verified blue check next to the username
- Increased credibility across the platform
- Higher chances of appearing in top search results and Explore pages
- Protection against impersonators and fake accounts
Why Does Instagram Verification Matter?
If you’re trying to build a personal brand, grow your business, or stand out in a crowded niche, verification offers some serious advantages.
Benefits of Instagram Verification:
- Authority boost: Followers are more likely to trust and follow verified accounts.
- Protection from impersonation: Scammers can’t easily duplicate you.
- Better engagement: Verified profiles tend to rank higher in algorithmic features.
- Brand partnerships: Brands often prefer collaborating with verified influencers and creators.
Being verified signals that you’ve reached a level of public interest—and Instagram recognizes that.
Instagram’s Official Verification Requirements
Instagram doesn’t hand out verification badges like candy. They’ve outlined clear criteria that you must meet before applying.
Here’s what Instagram officially requires:
- Authenticity: You must be a real person, registered business, or entity.
- Uniqueness: Your account must be the only presence of your kind. (Only one account per person or business, unless it’s language-specific.)
- Complete Profile: Your account should be public, have a profile photo, bio, and be active.
- Notability: You or your brand must be well-known, highly searched for, and featured in credible news sources.
Instagram does NOT accept paid or sponsored content as evidence of notability.
A Quick Note Before You Apply
Verification is not just about submitting a form—it’s about demonstrating authenticity, notability, and completeness. The stronger your public presence, the better your chances of getting approved. Instagram is looking for accounts that represent well-known individuals, businesses, or entities that are highly searched or frequently mentioned across the internet.
Next, we’ll explore how to increase your chances of approval, including key strategies to boost your credibility before applying.
Let’s make that blue check work for you.
Step-by-Step Guide: How to get Instagram Blue Tick
Applying for the Instagram verification badge—the iconic blue check—might feel intimidating, but the process itself is simple once you understand the steps. What really matters is how well you prepare before hitting “Submit.” A complete profile, authentic documentation, and a strong public presence all contribute to a successful application.
Below is a clear, step-by-step breakdown to help you apply for verification the right way.
1. Open Instagram and Access Your Settings
Start by opening the Instagram app and navigating to your profile. Tap the menu icon (the three horizontal lines) in the top right corner of your profile page. From there, select “Settings and Privacy.”
Before applying, double-check that your account meets the basics:
- It must be a public account (not private).
- You should have a recognizable profile photo, a well-written bio, and several recent posts.
- Make sure your username reflects your identity or brand.
Instagram looks for accounts that appear complete and authentic, so take a few minutes to polish your profile before moving forward.
2. Locate and Tap “Request Verification”
Once inside “Settings and Privacy,” scroll down to find the “Account” section. Tap on it, and then look for and select “Request Verification.”
This will open up the official verification request form. This is where Instagram collects your information to evaluate whether your account qualifies for verification status.
3. Complete the Verification Application Form
The next screen will prompt you to enter several key details. Be as accurate and consistent as possible—your input will be used to determine your eligibility.
You’ll need to fill in:
- Your Instagram username (this will be auto-filled)
- Your full legal name
- A “known-as” name (this could be your stage name, professional alias, or brand name, especially if it differs from your legal name)
- Your account category, such as Blogger, Musician, Entrepreneur, Public Figure, Digital Creator, Journalist, etc.
After filling in your personal or business details, you’ll be required to upload a form of identification.
Accepted documents include:
- For individuals: A clear photo of a government-issued ID, such as a passport, national identity card, or driver’s license.
- For businesses or brands: Official business documents, such as articles of incorporation, recent utility bills, or tax filings.
Make sure the document is current, clearly legible, and matches the information provided in the form. If your ID is cropped, blurry, or inconsistent, Instagram may reject your request without explanation.
4. Submit the Application and Wait for Review
After filling out all the required fields and uploading your ID or business documentation, tap “Submit.”
Instagram will now begin reviewing your request. This process can take anywhere from a few days to two weeks, depending on the volume of requests and the completeness of your application.
You won’t receive an email—instead, Instagram will send you a notification directly within the app once a decision has been made. If your request is approved, the blue verification badge will automatically appear next to your username. If denied, you’ll be notified of the decision, and you can reapply after 30 days.
Instagram Ad Targeting Strategy for Building Notability
If you’re not yet eligible for verification due to limited media coverage or low public visibility, don’t worry—there’s a strategic way to boost your notability using Instagram’s own tools. One of the most effective methods is through Instagram ad targeting. This approach allows you to reach the right audience and build a digital footprint that Instagram can recognize as credible.
How to Use Instagram Ads to Build Notability:
- Run Brand Awareness Ads: Promote your profile, content, or projects to users within your niche. Use broad reach campaigns with niche interests to grow visibility.
- Promote Press Mentions: If you’ve been featured in any credible publications or blogs—even local or industry-specific ones—create ads around those features. Make your authority visible.
- Use Video Ads for Connection: Video ads allow people to connect with you on a more personal level. Use them to introduce your brand, talk about your work, and share your mission.
- Target Influencers and Media Professionals: Leverage Instagram’s detailed ad targeting options to reach journalists, editors, influencers, and public figures in your industry. You never know who’s watching.
By increasing your digital footprint and driving attention to your verified press or content, you’ll strengthen your public profile—making your verification request much more likely to succeed.
Tips to Improve Your Chances of Getting Verified
Getting verified isn’t just about applying. It’s about building an online identity that Instagram can’t ignore. Here are essential tips to help you qualify:
Build Your Online Presence Outside Instagram
Your public notability should extend beyond Instagram. Make sure you’re mentioned in reputable publications, listed on Google search, and cited in industry blogs or interviews. Even local or niche press can help.
Avoid Fake Growth Tactics
Don’t buy followers or likes. Instagram actively flags suspicious behavior, and fake engagement can hurt your chances of getting verified. Grow your following organically by posting quality content and engaging consistently.
Be Consistent Across Platforms
Ensure your name, brand logo, and bio are consistent across Instagram, LinkedIn, YouTube, your website, and other public platforms. This builds trust and confirms authenticity.
Engage With Your Audience
An active and engaged account signals legitimacy. Respond to comments, use Stories, go Live, and create content that encourages interaction. Instagram favors accounts that contribute to the platform’s community.
Collaborate with Brands and Creators
When you’re tagged or mentioned by other verified users or brands, it amplifies your visibility. Consider joint content, shout-outs, or partnerships that align with your niche.
Common Mistakes That Get Verification Denied
A lot of creators and businesses unknowingly make errors that damage their chances. Avoid the following pitfalls:
- Submitting Fake or Unverifiable Documents: Only use legal, government-issued identification or official business documents.
- Incomplete or Inconsistent Profile Info: Your name, profile photo, bio, and activity must clearly represent a real and recognized person or entity.
- Too Many Verification Requests: Spamming the request button doesn’t help. Wait the required 30 days before trying again.
- Lack of Press Coverage: If you’re not mentioned anywhere outside Instagram, it’s unlikely you’ll be approved. Build that digital credibility first.
- Applying Too Early: Focus on building your brand and audience before applying. Timing is everything.
What to Do If You’re Denied Verification
Rejection isn’t the end—it’s just a sign that you need to strengthen your public profile. If your request is denied:
- Wait at least 30 days before reapplying.
- Focus on media outreach—get featured in interviews, blogs, or podcasts.
- Improve your content strategy to consistently reach new audiences.
- Use Instagram’s Meta Verified (if available in your region) for temporary visibility boosts and added features.
- Reassess your profile completeness and consistency—fix weak areas.
Final Thoughts: Getting Verified Is a Journey, Not a Shortcut
Instagram verification isn’t just about getting a blue badge—it’s about establishing digital credibility and brand trust. Whether you’re an influencer, creator, entrepreneur, or public figure, the process takes consistency, visibility, and patience.
Instead of chasing verification, focus on building a brand that deserves to be verified. Once your identity, press presence, and audience engagement reach a credible level, the badge becomes a natural milestone—not just a goal.
Frequently Asked Questions (FAQs)
How many followers do I need to get verified on Instagram?
Instagram doesn’t have a set follower requirement. Accounts with as few as 2,000 followers have been verified. What matters more is whether your account represents a notable figure or business with a strong online presence.
How long does it take to get verified?
Once you apply, Instagram typically responds within 7 to 30 days. If your request is denied, you’ll need to wait another 30 days before reapplying.
Can I pay someone to get me verified?
No. Instagram verification is a free process through the official app. Avoid anyone offering to “guarantee” verification for money—these are likely scams and can get your account flagged or banned.
Will changing my username affect verification?
It can. Changing your username or brand identity after verification may cause Instagram to remove your badge. Always maintain consistency with your identity after getting verified.
What’s the difference between Meta Verified and Instagram Verification?
Meta Verified is a paid subscription that includes verification, account protection, and other tools. Instagram Verification is a free application-based process awarded to accounts that are publicly notable and authentic. They’re separate but may coexist.
