Best Twitter Accounts You Should Follow in 2025

Twitter now known as X isn’t just another social media platform anymore; it has transformed into a global stage where ideas spark, trends emerge, and conversations shape the world in real time. Whether it’s breaking news, financial insights, AI innovations, or the latest celebrity drama, the platform continues to serve as a hub for diverse voices that influence millions daily. But with over 400 million users actively tweeting, finding the right accounts to follow can feel overwhelming. That’s exactly why curating a list of the best Twitter accounts to follow in 2025 can save you time, enhance your feed, and ensure you’re always in the loop.

The landscape of influence on Twitter has shifted dramatically in recent years. In the past, people followed accounts purely based on follower counts, but in 2025, engagement, authenticity, and value-driven content matter more than ever. Some of the most engaging voices today aren’t just celebrities with massive audiences but thought leaders in technology, business, finance, culture, and even humor. These are the accounts that not only keep you informed but also challenge your perspective, make you laugh, or even inspire your next big move.

In this guide, we’ll break down the must-follow accounts across industries from Elon Musk’s unfiltered updates to Harvard Business Review’s sharp insights, from AI leaders shaping the future of tech to quirky meme accounts that make your scrolling worthwhile. Each recommendation is chosen with one thing in mind: helping you create a feed that’s smarter, funnier, and more relevant to your world.

So, whether you’re looking to sharpen your professional edge, stay updated with real-time world events, or simply add some fun and laughter to your daily scroll, this list will introduce you to the best Twitter accounts to follow in 2025 the voices that truly matter in today’s fast-paced digital age.

Popular Accounts by Follower Count

When it comes to Twitter, numbers tell a story but not always the full story. Millions of users flock to the platform daily to see what their favorite personalities, leaders, and entertainers are saying. Unsurprisingly, some accounts have amassed astronomical follower counts, making them appear like the ultimate authorities of influence. But does more followers always mean more impact? Let’s take a closer look.

The Titans of Twitter Most Followed Accounts

In 2025, the leaderboard of Twitter accounts reads like a who’s who of global influence. These aren’t just online personalities; they’re world leaders, cultural icons, and business moguls whose voices resonate across borders.

Elon Musk (@elonmusk)

With nearly 220 million followers, Musk sits comfortably at the top. Known for his unfiltered takes on technology, space exploration, and even memes, he’s one of the most polarizing yet influential figures on the platform. A single tweet from Musk can move stock markets, send cryptocurrencies soaring or crashing, and spark heated debates on everything from AI to free speech. His blend of innovation updates and eccentric commentary makes him a magnet for attention.

Barack Obama (@BarackObama)

The former U.S. President continues to hold massive sway on Twitter. Beyond politics, Obama uses the platform to amplify humanitarian causes, promote civic engagement, and highlight global challenges. His measured, thoughtful tweets often serve as a counterbalance to the noisier side of Twitter.

Cristiano Ronaldo (@Cristiano)

With a fanbase that stretches across every corner of the globe, Ronaldo’s Twitter presence reflects his status as one of the greatest footballers of all time. His updates on games, personal milestones, and charitable efforts keep sports fans engaged daily.

Narendra Modi (@narendramodi)

As India’s Prime Minister, Modi leverages Twitter as a direct communication tool with citizens. His account has become a digital megaphone for political messages, national announcements, and diplomatic outreach, drawing in millions of followers worldwide.

Justin Bieber (@justinbieber) & Rihanna (@rihanna)

These global music icons have mastered the art of connecting with fans on a personal level. Whether it’s teasing new songs, supporting social causes, or sharing behind-the-scenes snippets of their lives, Bieber and Rihanna maintain strong parasocial relationships with their massive online audiences.

Donald Trump (@realDonaldTrump)

Even after being temporarily banned, Trump’s return has reignited his strong Twitter presence. His account remains one of the most controversial yet influential, with every post sparking debates and dominating media coverage.

Katy Perry (@katyperry)

Once the queen of Twitter in follower count, Perry still commands a large audience thanks to her enduring music career and charismatic online persona.

Together, these figures showcase the power of celebrity, politics, and entrepreneurship on Twitter. They dominate headlines, set agendas, and spark trends but do their follower counts necessarily equal meaningful influence?

Why Follower Counts Aren’t Everything

At first glance, it’s tempting to think the more followers an account has, the more influential it must be. After all, Elon Musk’s 220 million or Barack Obama’s 130 million followers look like undeniable proof of clout. But here’s the catch: popularity doesn’t always translate to impact.

First, not all followers are actively engaged. A portion of those millions may be inactive users, bots, or casual onlookers who never interact with the content. What really drives influence on Twitter is engagement metrics the likes, retweets, comments, and quote tweets that show people are actively responding and participating in the conversation. An account with just 100,000 highly engaged followers can often outperform a celebrity account with 10 million passive ones.

Second, authenticity plays a major role. Users today crave genuine voices, not curated PR statements. That’s why some niche creators, journalists, or industry experts with modest followings have outsized influence. Their audiences trust them, seek their insights, and amplify their voices far beyond what follower counts suggest.

Third, algorithms matter. Twitter’s recommendation system favors tweets that drive conversations. This means an account with fewer followers but higher engagement can consistently appear in trending feeds, gaining visibility on par with celebrity accounts.

Finally, context is everything. For example, if you’re an entrepreneur, following an AI researcher with 50,000 followers might bring more value to your feed than a pop star with 100 million. Influence is relative it depends on who you are, what you’re looking for, and the communities you want to engage with.

In 2025, the smartest Twitter strategy isn’t chasing the biggest accounts but curating a feed that balances reach, relevance, and authenticity. It’s about building a digital space where you’re informed, entertained, and inspired not just impressed by big numbers.

Thought-Leader & Knowledge Accounts Across Industries

Twitter isn’t just a playground for celebrities and politicians it’s also a powerful hub of knowledge. The platform has become an open classroom where world-class thinkers, researchers, and professionals share their insights directly with the public. If you’re looking to sharpen your skills, gain fresh perspectives, or simply stay ahead of the curve, following thought leaders across industries is a must. These accounts bring depth, expertise, and real-world application to your feed, ensuring you’re not just entertained but also informed.

Business & Management

For entrepreneurs, managers, and professionals, Twitter offers a front-row seat to some of the smartest minds in business. These accounts provide practical strategies, case studies, and fresh perspectives on leadership, productivity, and market trends.

Harvard Business Review (@HarvardBiz)

Known for its cutting-edge research and thought-provoking articles, Harvard Business Review’s Twitter account is a go-to resource for professionals. It covers everything from organizational psychology and leadership skills to global economic shifts. If you’re serious about building a career or running a business in 2025, following @HarvardBiz keeps you aligned with best practices and innovative strategies.

Marketing Examples (@GoodMarketingHQ)

Marketing is as much art as it is science, and @GoodMarketingHQ nails this balance. Run by Harry Dry, this account breaks down real-world marketing campaigns into bite-sized lessons. Expect clever breakdowns of ad copy, landing pages, and viral strategies you can actually apply in your own business.

Lifehacker (@LifeHacker)

While not strictly business-focused, Lifehacker provides invaluable tips on productivity, tech hacks, and problem-solving strategies. In a world where time is money, this account helps you cut through inefficiency and get more done with less stress.

Adam Grant (@AdamGrant)

An organizational psychologist, bestselling author, and professor at Wharton, Adam Grant is one of the most respected voices on leadership and workplace culture. His tweets are a mix of research-based insights and thought-provoking reflections that challenge the way we think about motivation, creativity, and human behavior in business.

Together, these accounts turn your Twitter feed into a mini-MBA program, delivering valuable knowledge in bite-sized, actionable chunks.

AI & Technology Visionaries

Artificial intelligence and technology are shaping the future faster than ever, and Twitter is where much of the conversation happens. By following these visionaries, you stay connected to the pulse of innovation.

• Sam Altman (@sama) – CEO of OpenAI, Altman shares insights on AI’s potential and challenges, offering a unique view into the future of machine intelligence. His tweets often mix optimism with caution, reflecting both the promise and risks of rapid AI development.
• Greg Brockman (@gdb) – As co-founder of OpenAI, Brockman’s feed is a treasure trove of updates on AI research and product launches. His technical yet accessible style makes complex topics understandable for a wide audience.
• Demis Hassabis (@demishassabis) – Founder of DeepMind, Hassabis bridges the gap between groundbreaking AI research and real-world applications. From healthcare to gaming, his work highlights AI’s potential to solve humanity’s toughest problems.
• Andrew Ng (@AndrewYNg) – A pioneer in online education and AI, Andrew Ng is known for democratizing machine learning knowledge. His tweets provide both technical resources and strategic perspectives on how AI is reshaping industries.
• Ronald van Loon (@Ronald_vanLoon) – A recognized influencer in big data, analytics, and AI, van Loon curates trends, case studies, and thought leadership that help professionals understand the practical side of emerging tech.
• Allie K. Miller (@alliekmiller) – Former AI business leader at AWS, Miller is one of the most influential female voices in AI. She often blends technical insights with advice on navigating the AI industry as a professional.
• MIT CSAIL (@MIT_CSAIL) & IBM Data, AI & Automation (@IBMData) – Institutional accounts like these provide authoritative research, whitepapers, and innovations straight from leading labs and companies. They serve as reliable sources for the latest breakthroughs in AI and computing.

Following these voices ensures your feed isn’t just full of buzzwords but anchored in real insights from the people driving technological change.

Finance & Investing Insights

If money makes the world go round, then financial Twitter (also known as FinTwit) is where much of the global conversation happens. Whether you’re a seasoned investor or someone just learning how to manage personal wealth, these accounts provide invaluable perspectives.

• Brian Feroldi (@BrianFeroldi) – A writer and educator, Feroldi excels at simplifying complex financial concepts. His threads on investing, company analysis, and market psychology are practical for everyday investors.
• Morgan Housel (@morganhousel) – Author of The Psychology of Money, Housel’s tweets dive into the behavioral side of finance—why people make the decisions they do with money. His content goes beyond charts and numbers to explain human nature in markets.
• Liz Ann Sonders (@LizAnnSonders) – As Chief Investment Strategist at Charles Schwab, Sonders provides data-driven analysis of economic trends. Her updates keep followers ahead of market shifts and macroeconomic cycles.
• Ben Carlson (@awealthofcs) – Known for his blog “A Wealth of Common Sense,” Carlson delivers practical investing wisdom for both institutional and retail investors. His insights balance market trends with long-term strategies.
• OnlyCFO (@OnlyCFO) – This anonymous yet highly respected finance professional shares candid takes on corporate finance, accounting, and strategy. Expect sharp analysis paired with humor that resonates with CFOs and entrepreneurs alike.
• Paul Krugman (@paulkrugman) – Nobel Prize-winning economist and New York Times columnist, Krugman adds depth with his commentary on fiscal policy, global economics, and market dynamics.
• Barry Ritholtz (@ritholtz) – A wealth management expert and Bloomberg columnist, Ritholtz blends financial expertise with clear, actionable insights for investors navigating volatile markets.

These voices combine strategic big-picture thinking with practical investing advice, making FinTwit one of the most valuable corners of Twitter for anyone serious about financial literacy in 2025.

Niche, Specialized & Entertaining Accounts

While business leaders and politicians often dominate headlines, Twitter’s charm also lies in its quirky, niche, and downright entertaining accounts. These voices may not boast hundreds of millions of followers, but they bring unique perspectives, humor, and creativity that enrich your timeline.

Meme, Celebrity & Pop Culture

If you’ve ever scrolled Twitter during an awards show, a viral celebrity scandal, or a trending pop culture moment, chances are you’ve stumbled across Pop Crave (@PopCrave). Often referred to as “the TMZ of Twitter,” this account is a powerhouse in real-time celebrity updates, music drops, viral videos, and internet culture.

What sets Pop Crave apart is its speed and consistency. The account is often the first to break news about album releases, box office hits, or celebrity controversies sometimes even before traditional media outlets. For younger audiences especially, Pop Crave has become a go-to source for staying in the know. It’s not just a gossip hub; it’s a barometer of what’s viral and culturally relevant at any given moment.

For anyone interested in entertainment, Pop Crave makes your feed lively, fast-paced, and fun.

Quirky & Fun Automation Accounts

Enter PepitoTheCat, one of Twitter’s most endearing and oddly addictive automated accounts. With more than 877,000 followers, Pepito posts simple updates whenever a cat enters or leaves through a pet door. That’s it. No commentary, no politics just wholesome, automated feline movements.

So why does it matter? Accounts like PepitoTheCat highlight Twitter’s lighter, more playful side. They serve as a reminder that not every tweet has to be serious or world-changing. In a sea of political debates and financial hot takes, this quirky account adds a dose of charm and humor to your timeline. It’s a microcosm of what makes Twitter unique: the blend of the profound and the absurd.

Cybersecurity Humor & Insight

On the flip side of humor lies wit with a purpose. SwiftOnSecurity (@SwiftOnSecurity) is a pseudonymous account that merges tech humor with real cybersecurity commentary. What started as a parody of pop star Taylor Swift evolved into one of the most respected voices in the cybersecurity community.

SwiftOnSecurity delivers snappy, sarcastic takes on IT issues while simultaneously providing practical security advice. For professionals in tech or cybersecurity, the account is both entertaining and informative. It proves that expertise doesn’t have to be dry or academic it can be wrapped in humor while still driving home critical lessons.

Why These Accounts Stand Out

The accounts we’ve explored so far whether global leaders, AI researchers, financial strategists, or cat-door monitors stand out because they add value to your feed in unique ways.

• Timely Updates – Pop Crave ensures you’re never late to a cultural moment, while Liz Ann Sonders helps you stay ahead of economic shifts. Timeliness is power on Twitter, and these accounts consistently deliver.
• Expert Credibility – Whether it’s Adam Grant in organizational psychology or Demis Hassabis in AI research, credibility adds trust. People follow them not just for content, but because they know it’s coming from someone with authority.
• Engagement Quality – Elon Musk might tweet to 220 million people, but smaller accounts like OnlyCFO create more intimate, active discussions. Engagement often beats raw numbers.
• Diversity of Voices – From politics to pop culture, finance to memes, the best Twitter experience is a curated blend. Following across sectors ensures your feed reflects the multifaceted world we live in.
• Balance Between Institutions & Individuals – Big accounts like @HarvardBiz bring institutional credibility, while niche creators like @GoodMarketingHQ offer scrappy, actionable insights. Together, they balance depth and relatability.

In short, these accounts stand out because they offer a mix of knowledge, personality, and timeliness—a combination that keeps Twitter addictive and useful in equal measure.

How to Curate Your Own Feed

Having the right accounts to follow is only half the battle. The real trick lies in curating your Twitter feed so it works for you. Otherwise, the endless firehose of tweets can become overwhelming. Here’s how to take control:

Use Twitter Lists to Organize by Theme or Interest

One of the platform’s most underutilized features is Twitter Lists. Tools like Circleboom make it easy to group accounts into categories business, finance, entertainment, AI, memes, etc. Instead of one noisy feed, you get focused streams tailored to your mood or purpose. Imagine having one list for “Market Updates,” another for “Productivity & Business Hacks,” and one just for “Humor & Entertainment.” With lists, Twitter becomes less chaotic and more like a personalized magazine.

Balance High-Follower Accounts with Niche, Active Voices

Sure, following Elon Musk or Barack Obama keeps you tuned into global conversations, but smaller accounts often provide sharper insights. A niche AI researcher with 30,000 followers may share more practical knowledge than a celebrity billionaire. Balance is key combine the big names with the niche voices for a feed that’s both broad and deep.

Consider Engagement and Value, Not Just Popularity

Instead of asking, “How many followers does this account have?” ask, “What do I gain from following this account?” Does it inform, entertain, inspire, or challenge you? If the answer is yes, then it deserves a spot in your curated feed no matter how small its following.

Summary Table: Best Twitter Accounts to Follow in 2025

To make things easier, here’s a visual matrix summarizing the accounts we’ve covered. This table highlights names, handles, categories, and what type of value they bring to your Twitter feed in 2025.

Conclusion

Twitter in 2025 is more than just a platform for trending hashtags it’s a living ecosystem of voices that shape conversations, markets, and even our daily routines. From Elon Musk moving markets with a single tweet to Adam Grant reshaping how we view leadership, the accounts you follow directly impact the quality of your experience.

What makes these accounts worth your time isn’t just their follower counts, but their ability to deliver value: real-time updates, expert knowledge, humor, or cultural commentary that keeps you engaged. By mixing institutional authority with niche voices, you create a Twitter feed that is balanced, diverse, and meaningful.

The key takeaway? Don’t chase numbers. Instead, chase insight, authenticity, and engagement. Whether you’re following Pop Crave for the latest in pop culture or MIT CSAIL for cutting-edge AI research, your feed should reflect your personal and professional goals.

In a world where information overload is the norm, curating the right accounts to follow is like building your own custom newspaper one that entertains, informs, and inspires you every single day.

So, go ahead refresh your Twitter feed for 2025. Make it smarter, funnier, and more relevant to the life you want to live.

Frequently Asked Questions (FAQs)

How do I choose the best Twitter accounts to follow?

Look for accounts that consistently provide value whether that’s insights, entertainment, or timely updates. Don’t just focus on big names; niche voices can often be more relevant.

Why should I use Twitter Lists?

Lists help you organize accounts by theme (business, finance, memes, etc.), reducing the chaos of one massive feed and making Twitter more useful.

Can smaller accounts really be more valuable than celebrity accounts?

Absolutely. Smaller accounts often engage more directly with followers and provide specialized insights that big accounts don’t.

What’s the benefit of following institutional accounts like MIT CSAIL or IBM Data?

Institutional accounts often share research, whitepapers, and official insights that individuals may not have access to, making them reliable knowledge sources.

How can I make sure my Twitter feed stays balanced?

Mix high-follower celebrity accounts with niche experts, and always evaluate whether an account informs, entertains, or inspires you. If it doesn’t, it may not deserve space in your feed.