Are you looking for the best email marketing services to grow your business? You’ve come to the right place! After extensive research, we’ve handpicked 15 of the top email marketing tools to help you make an informed choice.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman.
In this guide, we’ll review each of these services in detail, but first, let’s dive into what email marketing is and why it’s crucial for your business growth.
What is Email Marketing?
Email marketing is a powerful digital marketing strategy that allows businesses, marketers, and bloggers to connect with their audiences, foster engagement, and convert prospects into customers. It involves sending targeted messages to a list of subscribers to promote products, share news, or provide valuable content. Choosing the right email marketing service can make a big difference in your campaign’s success, ensuring that it includes the right features to meet your business goals.
Why Email Marketing Tools Matter for Your Business
Whether you are a marketer, consultant, blogger, or entrepreneur, staying in touch with your audience is essential. With email marketing tools, you can easily manage communication, monitor campaign performance, and automate workflows to deliver more personalized messages. These tools help you deeply engage with your subscribers, understand their needs, and respond to their feedback.
When visitors explore your website, they might show interest in your products or services. By subscribing to your email list, they can receive updates, special offers, and content that helps them make better purchasing decisions. This frequent contact is a key advantage of email marketing over other channels.
The Benefits of Email Marketing Services
Implementing an email marketing strategy provides numerous benefits that can significantly boost your business:
Stay Connected with Your Audience
Email marketing keeps your brand top-of-mind for subscribers. Since roughly 70% of visitors never return to a website after their first visit, capturing their email address allows you to reach out and encourage them to come back. Sending valuable content regularly can help convert them into loyal customers.
Drive Conversions
Consistent and relevant email communication encourages prospects to become paying customers. When you use the best email marketing service for your business, you can build relationships that drive sales and long-term loyalty.
Boost Sales
Email marketing drives organic growth by bringing traffic back to your website. By sharing promotions, new product announcements, and personalized offers, you can increase sales and strengthen your brand’s online presence.
How to Choose the Right Email Marketing Service
Selecting an email marketing service that aligns with your business needs is crucial. Here are some factors to consider:
- User-Friendly Interface
Opt for an email marketing tool that is easy to navigate and helps you set up campaigns quickly. - Automation Capabilities
Automation can simplify your marketing by scheduling emails and managing subscriber segments. Different tools offer varying levels of automation, so pick one that fits your specific requirements. - Tailored for Your Industry
Some email marketing services cater specifically to certain industries. For example, ConvertKit is designed with marketers and publishers in mind. Choose a service that understands and meets your business needs.
Best Email Marketing Services 2024:
The following are the 15 best email marketing services that you must use in 2024 and 2025 to grow your business online.
- Constant Contact.
- Sendinblue.
- Mailchimp.
- Drip.com.
- ConvertKit.
- Campaigner
- MailerLite.
- GetResponse.
- AWeber.
- Keap.com
- Benchmark Email
- ActiveCampaign.
- Elastic Email.
- SendBlaster.
- Moosend.
Email Marketing Service #1: Constant Contact.
Constant Contact is one of the best email marketing services invented in 1995. It is growing rapidly worldwide and is designed to serve business at a small level only or a small business. It offers the users 60 days of trial service, free of cost, in order to customize and integrate different tasks. It also contains a number of templates built-in email to take a good start to connect with the customer.
It will facilitate you in many ways by giving your ideas for the promotion of your email marketing. It is considered excellent for small businesses, acting as a useful guide for the initial marketers who are not familiar with email marketing till now. So, then you can take a good start by using this service to grow your business.
It provides two different plans; each one differs in cost depending on the number of contacts. As I have mentioned above that it offers a 60 day free trial (without any credit card details) to its users to get satisfied with this service. The initial plan starts from $20 per month for up to 0-500 subscribers. You can get a good discount offer of up to 10% when you pre-pay for 6 months.
You can also ask to refund your money if you don’t get satisfied. It offers a money-back guarantee to its loyal customers. I think it is an amazing service that you must try at once.
Pricing:
The price depends on subscribers. For 500 subs you have to pay 20 dollars per month.
Pros
- Easier email creation.
- Easier editing.
- Real-time tracking for emails.
- 24/7 customer support.
- Robust contact management features.
Cons
- It comes with limited automation.
- It got a very poor price-performance ratio.
- Not user friendly.
Email Marketing Service #2: Sendinblue.
Sendinblue is also an email marketing service created for the purpose of sending emails and sums based on transactions, mainly designed for people having low budgets. It is free and easy to use. Forgoing through this software, the user does not require to have any programming skills even an initial user or beginner marketer can take a start with this.
Sendinblue incorporates list-building modules like Privy, OptinMonster, and Plug Matter that enable you to effortlessly show pop-ups on the leave plan and consequently push the email to your SendinBlue account. Interface SendinBlue with your web-based business, CMS, and different applications including WordPress, Drupal, Magento, Prestashop, Shopify, Zapier, etc.
Pricing:
It has different plans and the price varies from plan to plan depending on the number of emails sent not on the contacts. The initial plan starts from the range of $25 per month for 40,000 emails per month.
Pros
- Great ability to send transactional emails.
- Powerful advertising.
- Easy management of subscribers list
- Real easy subscription and newsletter system
Cons
- The lowest price tier is too expensive for light users.
- The mail automation part is a bit clunky in the UI
- No easy access to bounced email alerts
Email Marketing Service #3: Mailchimp.
It has all the important and attractive features that help you out in converting your visitors into customers and subscribers. It is really useful for bloggers and businesses whether small or big. It allows you to create various attractive landing pages, in order to convert visitors into paying customers and subscribers.
MailChimp is a promoting mechanization stage that enables you to make, send, and break down email and advertisement crusades. Clients get total straightforwardness of crusades, email following, see achievement and navigate rates, produce custom reports, oversee endorsers and un-supporters.
MailChimp lets you make custom formats and simultaneously browse a variety of pre-made layouts and battles. Isn’t it cool? Give it a try!
Price Range:
It has free plans available to sign up free to grow 2000 subscribers 12000 emails per month. In order to get more advanced features, you have to pay a minimum amount i.e. $10 per month.
Pros
- Thorough reporting
- Great template editor
- Generous premium plan
Cons
- It got limited email automation
- It has some really high-cost subscription plans
Email Marketing Service #4: Drip.com.
It is the best software for E-commerce marketers or person doing online business who desires to convert visitors into customers. Strengthens your interaction with the customers by understanding the interest and requirements of your customers regarding your product, brand, and services for more sales. It manages your customer workflow in a better way. It is considered the best for eCommerce websites and online marketers.
Drip is a ground-breaking email advertising mechanization tool with a visual battle manufacturer, work process the board, and supporter commitment examination instruments. Drip is the CRM Salesforce didn’t fabricate. Our Ecommerce CRM – ECRM – works for more deals, not deal groups. A great many advertisers are becoming acquainted with their clients better utilizing our highlights.
Price Range:
It offers a 14 days trial free of cost to its customers, however, the basic plan starts from $49 per month up to 2500 subscribers.
Pros
- Email Templates
- Integration Abilities
- Excellent Customer Service
- Clean visual workflows
Cons
- More integrations
- Have fewer templates
Email Marketing Service #5: ConvertKit:
An excellent email marketing tool for bloggers and publishers, broadcasters, and YouTubers. Makes email automation easily understandable for publishers and bloggers. It helps you to create powerful automated emails to guide a visitor to visit websites and blogs.
ConvertKit is a relatively new player in the email marketing software market. Their product targets professional bloggers as their goal is “to make email easier and more robust for professional bloggers like you.
Price range:
It offers 14 days free trial to the customers, the initial plan starts from $29 per month for up to 1000 subscribers.
Pros
- Landing page editor
- Responsive support
- Flexible user-subscription management
Cons
- Its price is really high
- Poor design options
- Reports are lacking in depth
Email Marketing Service #6: Campaigner.
Campaigner offers organizations numerous astounding highlights, including client relationship management(CRM) and Salesforce.com contact transfers. You’ll likewise appreciate email work processes and day in and day out live talk with help.
Campaigner additionally gives you vigorous detailing abilities (which incorporate which email stage your contacts are utilizing). You’ll have the option to make email autoresponders that will send messages to your contacts dependent on when they click a pamphlet interface and different practices, or for exceptional advancements and occasions.
In any case, on the off chance that you don’t need such propelled abilities, at that point make certain to look at MailChimp, our Editors’ Choice for fundamental email promoting programming.
Pricing Range:
Its price starts at $19.25/month.
Pros
- Customer support
- Many beautiful templates
Cons
Its free trial requires a credit card.
Email Marketing Service #7: MailerLite:
It is very useful software for those who need a very simple solution to enhance their email list. Suitable for users having tight budgets. Also helps you in the conversion of visitors into customers and subscribers, such as landing pages and easy-to-use builders.
MailerLite is moderately new with regards to the universe of email advertising, and that energy penetrates all through its plan and highlights. Not in a ‘youthful, insane, fun!’ sort of way, but more in a ‘cutting edge, spotless and basic’ sort of way. Maybe it has something to do with the way that their normal office age is 25. Indeed, whatever it will be, it’s working for them.
Additionally an impression of their staff, and qualities. MailerLite is a more universal instrument than a portion of the others we’ve explored. The interface is accessible in 8 dialects, and their help in nearly the same number.
Price range:
It offers a free-of-cost trial to its users in order to grow subscribers up to 1000 subscribers.
Pros
- Very easy to use
- Free plan
- Landing page editor
Cons
- Don’t have a great theme
- Pro features are missing
Email Marketing Service #8: GetResponse.
It is a very popular and best email marketing service that helps the user to boost up email lists with attractive emails and high converting sign-up forms. It has various useful features that help you to promote your business quickly. By the use of beautiful landing pages, you could devote a lot of visitors to subscribers.
It is best for the initial user who desires webinar marketing solutions associated with email marketing services. GetResponse guarantees to be the simplest bulletin device accessible, with a huge amount of master highlights. This is a major case, particularly as their costs are so aggressive. The Polish-based organization’s worldwide reach stretches out to 182 nations, and guarantees to connect more than 1 billion endorsers consistently!
Highlight shrewd, they do flaunt much more than most other email promoting administrations. From basic A/B testing to custom presentation pages; to far-reaching configuration testing to video email advertising.
Price Range:
It offers you 30 days free trial, however, its price starts from $15 per month.
Pros
- Design and spam testing
- Auto funnel and landing page feature
- Intelligent list automation
Cons
It doesn’t have the best score in deliverability
Email Marketing Service #9: AWeber.
It is very easy to be used for small businesses. It allows all promoting features that are useful in enhancing and boosting up your email list. With the help of this software, you can design an email newsletter, automate email services, create mobile-based signup forms, etc.
You can also connect it with the WordPress Websites and landing page builder. It is excellent software for all publishers, bloggers, and marketers. Also, it lets clients embed email membership shapes on their sites and Facebook pages. Clients’ AWeber records can likewise be coordinated with a large portion of shopping basket devices. So new clients can be added to email records once they complete a buy on the client’s site.
Clients can likewise utilize AWeber API, a programming interface, to assemble their own redid applications and instruments to meet their particular prerequisites.
Price Range:
It offers a 30 days trial to the customers, but after payment, you will be provided with an option to sign up and access all premium tools that you have bought, in order to promote your email list. Its price starts from $19 per month for up to 500 subscribers.
Pros
- List management tools
- Great support
- Sales tracking
Cons
- It has a higher price
- It comes with unfair subscriber count
Email Marketing Service #10: Keap.com.
Infusion soft by Keap is across the board deals and advertising programming (with CRM + Appointment planning + invoicing abilities) intended for developing assistance-based organizations going from solopreneurs to bigger groups. The stage sorts out client data and day-by-day work in one spot, with the objective of liberating clients up from tedious errands so they have more opportunity to concentrate on developing their business and conveying extraordinary help.
The Keap stage furnishes clients with the apparatuses to sort out their client data and day-by-day work in one spot. Clients can oversee follow-up assignments and update customer records, just as use customized interchanges (programmed messages to leads, pre-composed messages).
Keap gives clients fast and focal access to the entirety of their significant customer data including contact data, shared reports and contracts, and authentic records of gatherings, installments, messages, and much more.
Pricing Range:
Its price starts from $79.00/month
Pros
- Easy to use
- Highly customizable dashboards
- Handy task management features.
Cons
- It’s too much expensive
- It’s search options are limited
- Set up will take much time
Email Marketing Service #11: Benchmark Email.
On a night in 2004, three individuals lounged around a solitary work area in a little therapeutic office, an office that filled in as the gathering’s meeting room, break room, and thought center. Upheld by a little programming group in India, the trio (comprising Benchmark Internet Group originator Curt Keller, his better half Denise, and an SEO master) talked about thoughts for how to execute a misleadingly clear idea: basic email promoting. A large number of their thoughts were past the methods for the juvenile organization, however, that didn’t prevent Keller from preparing.
The main clients of Benchmark Email were private ventures situated near Benchmark’s one-room HQ in Long Beach, CA. Keller and his group sold them on the utilization of email promoting, while at the same time endeavoring to make a basic UI that would be anything but difficult to work. At the same time, the organization supported such clever thoughts as adjustable layouts and programming which adjusted to client needs.
Pricing Range:
It’s price Pro Starts from $13.00/month
Pros
- Easy to use.
- Editor, Design, Customer Service
- User-Friendly
- Non-profit discounts
Cons
- Limited feature set
- Error with an email “opens” report.
Email Marketing Service #12: ActiveCampaign.
ActiveCampaign has been progressing in the direction of having advertisers send fewer messages, while likewise enabling them to accomplish better outcomes. Flaunting numerous highlights and reconciliations, just as fast and well-disposed help, they do seem like a powerhouse pamphlet showcasing tool. ActiveCampaign offers nearly all that you need inside a bulletin advertising apparatus, in addition to their propelled robotizations that are difficult to beat.
You can utilize the coordinated deals CRM to mechanize your business forms. You’ll spare time by robotizing dull assignments. You’ll remain composed by having undertakings consequently made in light of key occasions like getting an email from contact with an open arrangement. You can interface your email account so messages from your contacts are consequently connected with the arrangement record. Having so you can solidify all the data you have and remain composed.
Pricing Rage:
It comes with different payment plans. You have to pay 15 dollars for 500 subscribers.
Pros
- Powerful animation
- Thorough reporting
- Free migrations
- Great deliverability
Cons
- not user friendly
- missing some great features
- little bit expensive
Email Marketing Service #13: Elastic Email.
Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports. We specialize in delivering transactional and marketing emails.
Flexible Email has overcome the little organization issue that is frequently just comprehended by contracting a major, costly company…but for this situation, I didn’t need to do that. As a little organization without devoted IT assets, we don’t have to send a great deal of email, yet when we do, it should be guaranteed of going out.
Versatile Email does this rapidly, effectively, and productively. It likewise gives our clients significant serenity in guaranteeing we are authentic and gives them expansive powers over picking all through our email advertising and bulletins. It does the entirety of this at an extraordinarily ideal value point.
Pricing Range:
It’s price starts from $9.00/month
Pros
- Cost-effective
- Easy to use
- Friendly user
- Simple UI & initial setup.
Cons
- All emails will go to spam folders sometimes.
- You can miss some important emails
Email Marketing Service #14: SendBlaster.
SendBlaster is the best mass email programming to deal with your mailing records and set up email promoting efforts in scarcely any simple advances. SendBlaster joins into one item the common sense of mass email programming with the adaptability of a mass email web administration. From one perspective you make bulletins and oversee records legitimately in your work area: on the other, you get a cloud email following support of handles revealing and improving your email battles.
The plus point is that it is available both as a free email sender software that is easy to download and as a professional one with just a single payment that offers a lifetime license. Plus they provide a 15-day money-back guarantee. So feel free to invest your money in this marketing platform. It enables you to create effective emails, build your permission-based list and analyze the results of your mails in a hassle freeway.
Pricing
You can buy it at the cost of $129.00
Pros
- Great customization options.
- User-friendly interface
- Helpful in organizing email campaigns.
Cons
A lot of technical issues
Email Marketing Service #15: Moosend.
With Moosend you can without much of a stretch deal with different email battles and mailing records, just as structure and send striking, responsive pamphlets made on the inherent crusade editorial manager. Update your email advertising efforts with canny email computerizations and personalization labels. Get significant crusade reports and watch your measurements feed progressively.
Their top features and tools include Drag and drop Email editor, A/B testing, powerful real-time analytics, and list segmentation. They also provide pre-built workflow templates that are ready to use without doing anything. They provide live customer support, a wide knowledge base, and tutorials to guide you better. Moosend makes your professional marketing campaigns more simple.
They also offer a good affiliate program that helps you earn a 30% lifetime commission.
Pricing
Its pricing starts from $10.00/month
Pros
- The Email editor is fantastic.
- Speed and the quality is amazing
- Easy to use A/B testing
- Detailed reporting
Cons
- It’s not user friendly
- Difficult to understand
Conclusion:
The choice of the best email marketing service for your business will enhance your progress and boost your sales. So it’s really important for you to make a smart decision while selecting email marketing tools for your company.
Because the results and promotion of your business totally depend on the choice that you make today by choosing email marketing services for your business. Hope this guide was helpful. Try any of these Email marketing Tools, they will surely give a real boost to your business! Good luck
Frequently Asked Questions (FAQs)
What is the best email marketing service for small businesses?
For small businesses, services like Mailchimp, Constant Contact, and SendinBlue are popular choices due to their user-friendly interfaces and affordable pricing plans.
Can I automate my email campaigns with these tools?
Yes, most email marketing services offer automation features that let you schedule emails, segment audiences, and send personalized messages automatically.
How often should I send marketing emails?
The frequency depends on your audience and goals. Sending 1-2 emails per week is usually a good starting point to keep your subscribers engaged without overwhelming them.
What metrics should I track to measure email marketing success?
Key metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. These help you understand how well your campaigns are performing.
Are there free email marketing tools available?
Yes, some services like Mailchimp and MailerLite offer free plans with basic features. However, paid plans often provide more advanced functionality and better support.
