What Is AdAttributionKit? AdAttributionKit is a new Apple’s specific framework for app install ad measurement and user actions released at…
Browsing: Glossary
Introduction As the television landscape continues to evolve, the rise of Multi-Channel Video Programming Distributors (MVPDs) has reshaped how audiences…
In the realm of digital products and services, understanding user engagement is crucial for growth and sustainability. Among the various…
What is App Stickiness? App stickiness is a crucial metric that reflects how effectively an app engages users, encouraging them…
App Store Optimization (ASO): Introduction to ASO App Store Optimization (ASO) refers to the strategies and techniques used to improve…
Introduction The way we consume media has dramatically transformed over the last decade, largely due to the rise of Over-the-Top…
What are Click Farms Click farms are operations that generate massive amounts of internet traffic, often through low-paid workers or…
A loyal user is someone who consistently chooses a brand, product, or service over competitors, even when other options are…
Introduction In today’s digital landscape, businesses face an increasingly complex array of marketing channels and strategies. One of the most…
What is Brand Safety? Brand safety refers to the practice of protecting a brand’s reputation by ensuring its advertisements do…