Introduction Click flooding, also referred to as click spamming, is a deceptive practice in digital advertising where fraudulent clicks are…
Browsing: Glossary
Introduction In today’s digital marketing landscape, measuring the effectiveness of advertising campaigns is crucial for businesses of all sizes. One…
AdTech, short for advertising technology, refers to the emerging industry that provides various software, tools, and platforms designed to improve…
Introduction In the age of digital innovation and mobile technology, an intriguing phenomenon has emerged: phone farming. This term refers…
Introduction In today’s fast-paced world, effective communication is more critical than ever. Whether in academic settings, corporate environments, or social…
Last click attribution is a marketing measurement model that assigns all credit for a conversion to the final touchpoint a…
In the digital world, device IDs play a vital role in tracking, identification, and personalization across various platforms and services.…
In the digital advertising ecosystem, ensuring the integrity of ad campaigns is crucial for maximizing return on investment and maintaining…
Introduction to Hybrid Video On Demand (HVOD) In today’s rapidly evolving digital landscape, where content consumption is increasingly diverse and…
Introduction In the rapidly evolving world of mobile applications, the competition is fierce. Developers are continually seeking effective strategies to…