Introduction In the fast-evolving world of digital advertising, impression fraud has become a serious concern for advertisers, publishers, and the…
Browsing: Glossary
What is ARPDAU? ARPDAU, or Average Revenue Per Daily Active User, is a key performance indicator (KPI) that measures the…
Introduction In an era where mobile advertising has become a cornerstone for businesses, tracking user interactions and attributing app installs…
What is Ads.txt? Ads.TXT or Authorized Digital Sellers is the concept developed by the IAB Tech Lab since 2017. It…
Introduction In the world of digital marketing and monetization strategies, offerwalls have emerged as a significant tool for businesses and…
In the dynamic world of digital advertising, demand-side platforms (DSPs) have become essential tools for advertisers seeking to optimize their…
Introduction In the age of digital marketing, understanding how consumers interact with various channels before making a purchase is crucial.…
In an era where mobile devices have become integral to our daily lives, the rise of mobile commerce has brought…
App Tracking Transparency (ATT) is a privacy feature introduced by Apple in iOS 14.5 that mandates apps to request user…
A lookback window refers to the period of time during which a specific action or event can be attributed to…