In the digital advertising ecosystem, eCPM (effective Cost Per Mille) is a key metric used to measure the efficiency and…
Browsing: Glossary
In the ever-evolving landscape of mobile technology, businesses and developers are constantly seeking innovative solutions to streamline app development, enhance…
Introduction In the fast-paced world of digital advertising, self-serve Demand-Side Platforms (DSPs) have emerged as powerful tools for advertisers. They…
Introduction In the fast-evolving world of digital advertising, impression fraud has become a serious concern for advertisers, publishers, and the…
What is ARPDAU? ARPDAU, or Average Revenue Per Daily Active User, is a key performance indicator (KPI) that measures the…
Introduction In an era where mobile advertising has become a cornerstone for businesses, tracking user interactions and attributing app installs…
In the digital world, device IDs play a vital role in tracking, identification, and personalization across various platforms and services.…
In the digital advertising ecosystem, ensuring the integrity of ad campaigns is crucial for maximizing return on investment and maintaining…
Introduction to Hybrid Video On Demand (HVOD) In today’s rapidly evolving digital landscape, where content consumption is increasingly diverse and…
What is Ads.txt? Ads.TXT or Authorized Digital Sellers is the concept developed by the IAB Tech Lab since 2017. It…