What is App Stickiness? App stickiness is a crucial metric that reflects how effectively an app engages users, encouraging them…
Browsing: Glossary
App Store Optimization (ASO): Introduction to ASO App Store Optimization (ASO) refers to the strategies and techniques used to improve…
Introduction The way we consume media has dramatically transformed over the last decade, largely due to the rise of Over-the-Top…
What are Click Farms Click farms are operations that generate massive amounts of internet traffic, often through low-paid workers or…
A loyal user is someone who consistently chooses a brand, product, or service over competitors, even when other options are…
What is Brand Safety? Brand safety refers to the practice of protecting a brand’s reputation by ensuring its advertisements do…
Introduction In the ever-evolving landscape of digital advertising, real-time bidding (RTB) has emerged as a critical mechanism enabling advertisers to…
What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…
In our hyper-connected world, mobile devices have become essential tools for communication, commerce, and entertainment. However, this widespread reliance on…