What is Click Hijacking: Click hijacking is a sophisticated cyber-attack that tricks users into unknowingly interacting with hidden or deceptive…
Browsing: Glossary
Introduction Click flooding, also referred to as click spamming, is a deceptive practice in digital advertising where fraudulent clicks are…
What is Churn Rate? Churn rate, also known as attrition rate, is a vital business metric that measures the percentage…
What are Click Farms Click farms are operations that generate massive amounts of internet traffic, often through low-paid workers or…
Introduction: Understanding Conversion Rates and Their Importance In the world of digital marketing and e-commerce, conversion rates are essential metrics…
In the digital world, metrics are vital for assessing the performance and user engagement of online platforms and applications. Among…
Introduction A “blacklist” is a list of individuals, organizations, or entities deemed undesirable, untrustworthy, or a potential risk, often compiled…
What is a Bid Request? A bid request is a crucial element in digital advertising, particularly within programmatic advertising. It…
What Is AdAttributionKit? AdAttributionKit is a new Apple’s specific framework for app install ad measurement and user actions released at…
Attribution windows are crucial in digital marketing, defining the period during which user interactions with ads are tracked and credited…