What Is AdAttributionKit? AdAttributionKit is a new Apple’s specific framework for app install ad measurement and user actions released at…
Browsing: Glossary
Introduction As the television landscape continues to evolve, the rise of Multi-Channel Video Programming Distributors (MVPDs) has reshaped how audiences…
In the realm of digital products and services, understanding user engagement is crucial for growth and sustainability. Among the various…
Introduction The way we consume media has dramatically transformed over the last decade, largely due to the rise of Over-the-Top…
A loyal user is someone who consistently chooses a brand, product, or service over competitors, even when other options are…
Assisted Installs: Introduction to Assisted Installs Assisted installs represent a contemporary solution designed to make software installation easier, especially for…
Introduction In today’s digital landscape, businesses face an increasingly complex array of marketing channels and strategies. One of the most…
Introduction In the ever-evolving landscape of digital advertising, real-time bidding (RTB) has emerged as a critical mechanism enabling advertisers to…
What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…