Glossary What is Supply-Side Platform (SSP): How it Works?By Gulrukh MunirJuly 19, 20250 In the world of digital advertising, automation and real-time technology have changed how ads are bought and sold. At the…
Glossary What is Retargeting in Online Ads?By Gulrukh MunirJuly 19, 20250 Retargeting, also known as remarketing, is a powerful digital advertising technique that helps businesses reconnect with users who previously interacted…
Glossary Understanding RPM: Revenue Per Mille (RPM) in AdvertisingBy Gulrukh MunirJuly 19, 20250 Have you ever seen the term “RPM” on your ad reports and wondered what it really means for your income?…