Are you wondering how to get that blue checkmark next to your name on Facebook?
Many creators, businesses, and public figures want it because it builds trust and shows authenticity. But what exactly does it take to get verified, and why is it so valuable?
In this Facebook blue checkmark guide, you’ll learn the simple steps to apply for verification, what Facebook looks for, and tips to increase your chances of approval. Whether you’re a brand or an individual, the process is easier when you know what to prepare.
What is Facebook Verification?
Facebook verification is a process that gives certain profiles and pages a blue checkmark badge to confirm they are authentic. This badge helps users know that the account truly belongs to a public figure, brand, or business and is not an imitation or fake profile.
The blue checkmark appears next to your name on your profile or page, making it easy for people to trust and recognize your account. Facebook uses this system to protect users from scams and ensure genuine accounts stand out from copies or fan pages. It’s a way to build credibility and show that your presence on the platform is official.
Who Can Get Verified on Facebook?
Facebook verification is designed for accounts that need to prove their authenticity because they are well-known or at risk of impersonation. The blue checkmark helps these profiles and pages stand out and ensures users can trust the account they are engaging with.
Verification is usually granted to:
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Public Figures: Actors, musicians, athletes, authors, and other individuals with a large public following.
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Brands and Businesses: Companies, products, and organizations that want to show their official presence.
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Media and Creators: Content creators, influencers, bloggers, and journalists who share content with a wide audience.
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Government and Community Leaders: Official government representatives or recognized community figures.
Even if you’re not a celebrity, you can still apply if your account represents a brand, business, or creator profile with growing recognition. The main goal is to show that your presence is genuine and important enough to avoid impersonation.
Why Verify Your Facebook Page?
Builds Trust and Credibility
A verified badge shows people that your page or profile is authentic. This helps you stand out from fake or duplicate accounts and makes users more confident when engaging with your content.
Protects Your Brand or Identity
Verification prevents impersonation by proving that your account is the official one. This is especially important for businesses, public figures, and creators who may be targets of fake profiles.
Improves Search Visibility
Verified accounts often rank higher in Facebook search results. This makes it easier for users to find your page, which can lead to more followers and better engagement.
Increases Audience Engagement
People are more likely to interact with a page they know is official. The blue checkmark builds authority and encourages more likes, comments, and shares from your audience.
How to Get Verified on Facebook
Facebook gives you two main ways to get the blue checkmark: applying for free verification or using the Meta Verified subscription. Both methods require proof that your account is authentic and represents a real person, brand, or business.
Method 1: Apply for Free Facebook Verification
Go to the Verification Request Form
Start by opening Facebook’s official verification request form. This is where you submit all the details to prove your account is authentic.
Select Your Page or Profile
Choose the account you want to verify. Upload official documents, such as a government-issued ID for personal profiles or business licenses and tax documents for pages. These help Facebook confirm that the account truly represents you or your brand.
Provide Proof of Notability
Facebook wants to see that your account has public interest or is at risk of impersonation. You’ll be asked to provide details about your brand or profile and can include up to five external links to prove credibility. These can be:
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Your official website
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Press articles or interviews
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Social media profiles
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News mentions about your brand or work
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Submit the Application
Once you’ve filled out all the details and uploaded the necessary documents, click the blue “Send” button. Double-check everything before submitting to avoid delays.
Wait for Facebook’s Review
Facebook uses both automated and manual checks to review verification requests. If your account doesn’t meet all the requirements, you’ll receive a rejection notification. Don’t worry—you can try again after 30 days. If no rejection appears quickly, it means your request is under review and may get approved soon.
Method 2: Use Meta Verified Subscription
Open Meta Business Suite
Log in to Meta Business Suite and scroll to the “Become a Verified Business” section. Click “Get Started,” or visit the Meta Verified sign-up page directly to begin the process.
Choose the Right Plan
Confirm you are logged into the correct profile. Meta offers different subscription levels with varying benefits. Select the plan that fits your needs. Prices are shown in your local currency, based on U.S. dollar rates.
Pick the Account You Want to Verify
Select the Facebook Page you wish to verify. If you also manage an Instagram account, you can choose to verify both together for a bundled price.
Add Business and Billing Details
Enter your official business address, invoicing information, and any additional details requested. Save the information and carefully review your subscription plan before moving to the next step.
Complete the Payment Process
Add your payment method, confirm the subscription details, and click “Next.” Follow the prompts until the payment is processed successfully.
Enable Two-Factor Authentication
For added security, Facebook requires you to turn on two-factor authentication if you haven’t already. This step helps protect your account from unauthorized access.
Finalize Verification Details
After payment and security setup, follow the on-screen instructions to provide any remaining verification details. Facebook will review your submission, and once approved, your account will receive the blue checkmark badge.
Eligibility Criteria for Facebook Verification
To get the blue checkmark on Facebook, your profile or page must meet specific requirements set by the platform. These criteria ensure that only authentic and notable accounts receive verification.
Authentic Account
Your profile or page must represent a real person, registered business, or recognized organization. Facebook may ask for official documents like an ID, business license, or tax records to prove authenticity.
Complete Profile or Page
Your account should be fully set up before applying. This means:
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A clear profile picture
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A relevant cover photo
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Updated “About” section with accurate details
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At least one published post
Unique Presence
Each individual or brand can only have one verified account per category. For example, a musician can only verify one personal profile or one page representing their music career, not multiple versions.
Public Interest or Notability
Facebook verifies accounts that are likely to be searched for or impersonated. You should show that your account has public interest by sharing links to your official website, press coverage, or other sources proving recognition.
Follow Community Standards
Your account must comply with Facebook’s terms and community guidelines. Pages or profiles with policy violations or spam activity are not eligible for verification until those issues are resolved.
These criteria are important to meet before applying. If your account doesn’t align with them, Facebook will reject the request, but you can improve and reapply later.
Ways to Increase Your Chances of Getting Verified on Facebook
Getting the blue checkmark is not guaranteed, but there are steps you can take to make your application stronger. Preparing your account properly before applying can significantly improve your chances of approval.
Keep Your Account Details Consistent Before Applying
Facebook prefers accounts that stay stable over time. If you make too many changes right before applying, it can hurt your chances, even if you use a Meta Verified plan.
Avoid changing:
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Profile name
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Profile picture
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Username
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Location
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Account type
Consistency helps Facebook see your account as authentic and trustworthy. Skip testing new profile photos or seasonal updates until after verification.
Make Sure Your Profile is Fully Complete
A complete and professional profile gives Facebook confidence that your account is genuine. Make sure you have:
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A clear profile picture
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A high-quality cover photo
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The correct category selected
If you’re applying for traditional (free) verification, fill out the “About” section with accurate details. A well-built profile looks credible and increases your approval chances.
Follow Facebook’s Page Naming Guidelines
Your page name should match your brand or the way people search for you. To qualify for verification, ensure your name doesn’t:
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Contain abusive words or phrases
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Use “official” unless it’s the real official page
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Include random symbols, unnecessary punctuation, or odd capitalization
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Contain a description (use the “About” section instead)
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Use the words “Facebook” or “Meta”
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Be a generic term or only a location name without context
A clean, accurate name helps Facebook confirm your identity and avoid confusion.
Follow Facebook’s Community Standards and Terms of Service
Your account needs to follow Facebook’s rules to get verified. Review your content to make sure it meets these key guidelines:
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Be truthful about who you are
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Don’t post illegal content
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Only share content you own or have permission to use
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Avoid making threats or promoting harmful behavior
Accounts with violations are rarely approved, so ensure everything on your profile aligns with these standards before applying.
What Happens if Facebook Rejects My Application?
If Facebook rejects your verification request, don’t panic. A rejection doesn’t mean you can never get verified; it simply means your account didn’t meet all the requirements at the time of applying.
When your application is denied, Facebook usually sends a notification explaining the reason. Common reasons include incomplete profile details, lack of notability, or inconsistent account information.
You can reapply after 30 days. Use that time to strengthen your account by:
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Completing all profile sections with accurate information
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Posting regularly to show activity
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Linking to your official website or media mentions
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Ensuring your page name and details follow Facebook guidelines
A rejection is often a signal to improve your account’s authenticity and credibility before trying again.
Final Thoughts
Getting the blue checkmark on Facebook is more than just a symbol. It shows people that your profile or page is authentic and trustworthy. Whether you’re a business, brand, or creator, verification can help you stand out, protect against impersonation, and build credibility with your audience.
The process takes preparation, from completing your profile to following Facebook’s rules. Even if your first application is rejected, you can improve your account and try again. With consistency, proper setup, and clear proof of authenticity, you increase your chances of earning that verification badge and strengthening your online presence.
Frequently Asked Questions (FAQs)
What is Facebook verification?
Facebook verification is the process of getting a blue checkmark on your profile or page. It confirms that your account is authentic and represents a real person, brand, or organization.
Who can get verified on Facebook?
Public figures, businesses, brands, content creators, and organizations that have a notable presence or are at risk of impersonation can apply for verification.
Can you get verified on Facebook and Instagram at the same time?
Yes, if you use Meta Verified, you can choose a bundle that verifies both your Facebook and Instagram accounts together. For traditional (free) verification, you need to apply for each platform separately and meet their individual criteria.
What happens if Facebook rejects my application?
If your application is rejected, you can reapply after 30 days. Use this time to improve your profile by completing missing details, posting consistently, and proving your authenticity with links to your website or media mentions.
Does verification guarantee more reach on Facebook?
While the blue checkmark itself doesn’t directly boost your reach, it builds trust, which can lead to higher engagement and visibility over time.
