Are you wondering how to get the WhatsApp green tick for your business in 2026?
That small green badge next to your business name can instantly boost your brand credibility, customer trust, and engagement rates. But applying for WhatsApp Green Tick Verification isn’t always straightforward — you need to meet specific requirements and follow the right process.
In this guide, we’ll walk you through:
- What the WhatsApp green tick means
- Eligibility criteria in 2026
- A step-by-step process to apply
- Common rejection reasons and how to avoid them
- Tips to increase approval chances
By the end, you’ll know exactly how to secure the verified green tick and make your business stand out on WhatsApp.
What is a WhatsApp Green Tick Badge?
The WhatsApp Green Tick Badge helps users easily recognize official brand accounts on the platform. It confirms that the account is WhatsApp-verified and truly represents the company it claims to be.
Having this badge ensures that users can trust they’re interacting with a genuine brand rather than a fake or fraudulent account. It not only enhances the credibility and authenticity of your business but also helps build a stronger reputation among customers.
WhatsApp follows a strict verification process to validate business accounts and protect users from spam and impersonation.
Now that you understand what the WhatsApp Green Tick Badge is, let’s explore how to apply for verification and get your business officially recognized.
Difference Between a Regular Business Account and an Official Business Account
Regular WhatsApp Business Account
Ideal for Small and Medium-Sized Businesses (SMBs):
Regular WhatsApp Business accounts are best suited for small and medium-sized businesses and individual entrepreneurs. They help businesses establish a presence on WhatsApp and communicate directly with customers.
Key Features:
- Create a business profile with essential details like name, address, and description.
- Use quick replies, labels, and automated messages to manage customer interactions.
- Access messaging templates to maintain consistent communication.
Verification:
While regular business accounts can apply for verification, approval is not guaranteed and depends on WhatsApp’s criteria. If approved, a verification badge is added to enhance credibility.
Messaging Scale:
These accounts are ideal for one-on-one conversations and are suitable for businesses managing low to moderate messaging volumes.
API Access:
Regular accounts primarily use the WhatsApp Business app. However, if a business wants advanced automation and integrations, they may request access to the WhatsApp Business API.
Official WhatsApp Business Account
Designed for Large Enterprises and Brands:
Official WhatsApp Business accounts are intended for large companies, brands, and organizations with a wide customer base and high messaging needs.
Key Features:
- Full access to the WhatsApp Business API for automation and scalability.
- Integration with CRMs, chatbots, and third-party tools for streamlined customer engagement.
- Ability to send notifications, transactional messages, and bulk updates.
Verification:
These accounts are verified by WhatsApp by default and display the green tick badge, instantly signaling authenticity and trustworthiness.
Messaging Scale:
Built for businesses handling large-scale communication, these accounts make managing high volumes of customer inquiries efficient and seamless.
API Access:
Official accounts have complete access to the WhatsApp Business API, enabling advanced features like automation, personalization, and smooth integration with external systems.
Pros of Applying for a WhatsApp Green Tick Badge
- Builds Credibility and Trust – Helps users identify your business as genuine and verified, boosting customer confidence.
- Improved Visibility in Search – Verified accounts appear more prominently in WhatsApp search results.
- Access to WhatsApp Business API – Enables automated messaging, notifications, and seamless customer communication.
- Enhanced Business Profile – Allows you to add details like website, working hours, and description, improving brand representation.
- Exclusive Business Tools – Get access to messaging templates, quick replies, chat labels, and other advanced features.
Cons of Applying for a WhatsApp Green Tick Badge
- Lengthy and Strict Application Process – Verification is not guaranteed and may require multiple attempts.
- Compliance with WhatsApp Policies – Strict adherence to WhatsApp’s Business and Commerce Policies is mandatory.
- Higher Customer Expectations – Verified businesses are expected to respond faster and maintain high service quality.
- Possible Additional Costs – Using advanced features via the WhatsApp Business API may involve extra charges.
- Risk of Targeted Scams – Verified accounts can attract scammers, so strong security measures are necessary.
Step-by-Step Guide to Apply for WhatsApp Green Tick Verification
Getting the WhatsApp Green Tick badge requires following a structured process. Below is a detailed step-by-step guide to help you successfully apply:
Step 1 – Set Up WhatsApp Business API
- Sign up with a WhatsApp Business Solution Provider (BSP) or directly through Meta Business Manager.
- Integrate the WhatsApp Business API with your business system.
- Ensure your business account is properly configured with accurate details such as:
- Business name
- Website URL
- Contact information
- Business category
Tip: Only businesses using the WhatsApp Business API are eligible for the green tick badge.
Step 2 – Verify Your Facebook Business Manager
- Go to Meta Business Manager and complete the verification process.
- Submit the required documents to prove your business identity, such as:
- Business registration certificate
- Tax identification number
- Official email and domain verification
- Once verified, your account gains more credibility, which increases your chances of approval.
Step 3 – Submit Green Tick Verification Request
- Log in to Meta Business Manager and navigate to Business Settings.
- Go to WhatsApp Accounts → Settings → Request Official Business Account Status.
- Fill out the form with the following details:
- Legal business name
- WhatsApp number linked to your Business API
- Business website
- Industry details
- Submit your request for verification.
Step 4 – Wait for Approval
- After submission, WhatsApp reviews your application based on its verification criteria.
- Approval time usually takes 2 to 4 weeks, depending on your business category.
- Once approved, your account will display a green checkmark next to your business name.
- If rejected, you can reapply after 30 days by improving your profile and meeting WhatsApp’s requirements.
What to Do if Your WhatsApp Green Tick Application Gets Rejected
If your application for the WhatsApp green tick badge is denied, don’t worry — you can reapply after 30 days. However, Meta recommends improving your business’s credibility and online presence before submitting a new application.
Here’s what you should do to increase your chances of approval:
Review the Rejection Reason
WhatsApp usually provides a reason for rejecting your application. Go through the rejection message carefully to understand what went wrong. Identifying the exact issue is the first step toward fixing it.
Fix the Issues
Once you know the reason for rejection, take corrective actions. This could include:
- Updating your business details
- Ensuring full compliance with WhatsApp’s Business and Commerce policies
- Resolving any technical or operational discrepancies
Boost Your Media Coverage
Having your business featured in trusted online publications helps build credibility. Invest time in gaining positive, organic media coverage that showcases your business as authentic and trustworthy.
Increase WhatsApp Activity
Engage more actively with your audience through WhatsApp. Aim to reach tier 2 or above messaging levels, as WhatsApp favors businesses that are responsive and maintain active conversations.
Add a WhatsApp Widget
Make it easy for customers to connect with you by adding a WhatsApp widget to your website. Also, share your WhatsApp links across social media platforms to encourage more direct interactions.
Reach Out to WhatsApp Support
If you believe the rejection was a mistake or need clarification, contact WhatsApp’s support team. They can provide detailed insights and guide you on the next steps.
Optimize Your Business Profile
A complete, professional profile can improve your chances of approval. Make sure your profile includes:
- A clear business description
- Accurate contact details
- Operating hours
- A high-quality profile picture
Ensure Policy Compliance
Double-check that your products, services, and communication practices strictly follow WhatsApp’s Business Policy and Commerce Policy. Non-compliance is one of the most common reasons for rejection.
Wait and Reapply
Respect the 30-day waiting period before reapplying. Use this time to strengthen your profile, build credibility, and resolve any issues highlighted in the rejection notice.
Get Professional Assistance
If the process feels overwhelming, consider hiring a consultant or agency specializing in WhatsApp Business verification. Their expertise can significantly improve your chances of approval.
Stay Updated
WhatsApp’s verification policies and guidelines evolve over time. Keep yourself informed to ensure your business always meets the latest requirements.
Common Reasons for WhatsApp Green Tick Rejection
- Unverified Business Details
Submitting incomplete or mismatched business information often leads to rejection. - Violation of WhatsApp Policies
If your business fails to comply with WhatsApp’s commerce or messaging policies, your request can be denied. - Inactive Business Accounts
Accounts with low activity or engagement are less likely to get approved for the green tick.
Businesses That Can’t Apply for WhatsApp Green Tick Verification
WhatsApp restricts certain business categories from accessing the WhatsApp Business API, which is also a prerequisite for the Green Tick Verification. If your business falls under these categories, you won’t be eligible for verification.
Restricted Business Categories
Businesses dealing in the following products or services are not approved for WhatsApp Business API:
- Drugs: Including illegal, prescription, and recreational drugs.
- Tobacco Products: Such as cigarettes, cigars, and related paraphernalia.
- Alcohol: Including alcoholic beverages and related items.
- Weapons & Ammunition: Including firearms, explosives, and related products.
- Live Animals: The sale or promotion of live animals is prohibited.
- Adult Products & Services: Including sex toys and adult entertainment.
- Medical & Healthcare Products: Including prescription medications and certain health-related products.
- Dating Services: Including platforms facilitating romantic connections.
- Cryptocurrencies: Including digital currencies and related services.
Cost of WhatsApp Green Tick Verification in 2026: Is it Free or Paid?
As of 2026, WhatsApp Green Tick Verification is free for businesses. The verification itself doesn’t cost anything. However, to get verified, your business must use the WhatsApp Business API, which may have associated costs.
Costs You Should Know About
- WhatsApp Business API: Businesses pay per message sent. Replies from users within a 24-hour window are free, but template messages outside that window incur charges.
- Business Solution Providers (BSPs): Some BSPs may charge setup or monthly fees for API access and support.
Key Requirements for Verification
To qualify for the Blue Tick, your business must:
- Use the WhatsApp Business API
- Have a verified Meta Business Manager account
- Enable two-step verification
- Maintain an active conversation history
- Be a notable brand, ideally with some media coverage or online presence
In short, the verification itself is free, but using the tools and services needed to qualify may involve some costs.
Final Takeaway
Getting the WhatsApp Green Tick Verification in 2026 is a valuable step for businesses looking to build trust and credibility with their customers. While the verification itself is free, businesses need to use the WhatsApp Business API and meet certain eligibility requirements, such as having a verified Meta Business Manager account and a notable brand presence.
By following the proper application process, maintaining an active account, and ensuring compliance with WhatsApp’s policies, your business can secure the Green Tick, making your WhatsApp presence more professional and trustworthy.
Remember, even though the verification is free, costs related to API usage or Business Solution Providers may apply, so plan accordingly. With the Green Tick, your business can stand out, gain customer confidence, and leverage WhatsApp more effectively for communication and growth.
Frequently Asked Questions (FAQs)
How long does WhatsApp Green Tick approval take?
Approval usually takes 1–2 business days, but it can sometimes take longer depending on the volume of applications and your business’s verification status.
Can individuals apply for WhatsApp Green Tick?
No, only businesses using the WhatsApp Business API and meeting eligibility criteria (like verified Meta Business Manager and notable brand presence) can apply. Individuals cannot get the Green Tick.
Is WhatsApp Green Tick verification free?
Yes, the verification itself is free. However, using the WhatsApp Business API and any associated Business Solution Provider (BSP) services may incur costs.
Can I reapply if my request is rejected?
Yes, you can reapply after 30 days. It’s recommended to review the rejection reason, fix any issues, and ensure your business meets all eligibility requirements before reapplying.
