20 Best CPC Ad Networks For Publishers in 2025

Are You a Publisher Looking for Passive Income?

If you’re a publisher aiming to earn passive income through your website or blog, CPC ad networks are a great option. Advertising has become a crucial step for growing online businesses, and many publishers are earning substantial revenue through it. There are various advertising models to explore, and one of the most widely used is CPC (Cost-Per-Click). This model pays publishers based on the number of clicks generated from their ads.

In this article, we will explore CPC ad networks, how they work, the different models available, and the top CPC networks to consider in 2025.

What Are CPC Ad Networks?

CPC ad networks, also known as Cost-Per-Click networks, are platforms that connect advertisers with publishers. Advertisers pay for each click on their ads displayed on publisher websites or apps. Google Ads is one of the largest CPC networks, often regarded as the highest-earning platform in this category. However, Google AdSense has strict requirements, and not all publishers are accepted.

CPC ad networks provide advertisers the ability to place ads on relevant websites, helping them target specific audiences while only paying for results. This model is popular among both advertisers and publishers because of its performance-based nature, making it cost-effective for advertisers and profitable for publishers.

Ad Networks’ Role in Publishing

Ad networks play a crucial role in the relationship between publishers and advertisers. They serve as intermediaries that connect the two, simplifying the process for both parties. For publishers, ad networks handle the task of finding advertisers, selecting relevant ads, and managing ad placement and pricing. This saves time and effort, allowing publishers to focus on their content.

Publishers can benefit from ad networks by displaying CPC ads that are contextually relevant to their audience. This relevance increases the chances of users clicking on the ads, leading to higher revenue. By automating much of the advertising process, ad networks enable publishers to optimize their ad performance without managing individual advertisers.

Models of CPC Ad Networks

There are two primary models within CPC ad networks:

• Flat-rate CPC: In this model, the advertiser pays a fixed amount for each click. Publishers typically have a rate card that outlines the cost-per-click rates for various sections of their website or network. This model provides stability for publishers, ensuring a consistent revenue stream for each click, regardless of market fluctuations.
• Bid-based CPC: This model operates on a bidding system where advertisers bid on specific keywords or keyword groups to secure ad space above search results. The bid amount determines the placement and visibility of the ad. In bid-based CPC, an online auction takes place between the advertiser and the ad network or publisher. The higher the bid, the better the placement.

Both models offer advantages depending on the publisher’s goals. Flat-rate CPC is simpler to manage, while bid-based CPC allows advertisers to control ad placement more dynamically based on their target audience.

Why CPC Ads Are Effective?

CPC ads are advantageous because they provide a direct and measurable way for advertisers to gain traffic. Advertisers pay only when a user clicks on the ad, making it a performance-based model that helps control costs. This ensures that advertisers are only paying for actual user engagement.

For publishers, CPC ads offer a reliable source of income. The more clicks they generate, the higher their earnings. CPC ads are especially useful because 60% of users are often unaware they are viewing paid ads, leading to a seamless user experience. This increases the likelihood of engagement without interrupting the content experience.

Additionally, CPC-based advertising is easily measurable in terms of impressions, clicks, and conversions. Advertisers can analyze these metrics to refine their campaigns, making it a popular choice in digital marketing strategies. With clearly defined goals and measurable results, CPC ads provide value for both parties involved.

Best CPC Ad Networks in 2025:

Here is the list of best CPC Ad Networks that you can join in 2025.

1. Push.House
2. Google AdSense
3. Facebook Ads
4. Bing Ads
5. LinkedIn Ads
6. Instagram Ads
7. Pinterest Ads
8. Twitter Ads
9. AdRecover
10. AdRoll
11. Reddit Ads
12. RevContent
13. Outbrain
14. Taboola
15. YouTube Ads
16. MyLead

1. Push.House:

Push.House is the top-notch CPC ad network based in Ukraine that will help you to buy traffic from any country in the world at the best price on the market. They have more than 525 million active subscribers from 180+ GEOs, 14 billion impressions, and 30 million clicks per day.

So, if you join this network, you will definitely see a huge boost in your sales as an advertiser. Whereas, as a publisher, you will be earning a handsome amount of passive income just through your website. 

The best thing about Push.House is that they are offering one of the lowest CPCs in the market. You can also use the different ad formats present to get more revenue and grow your business. 

The starting process is simple, as you only need to sign up and then create an account. There is a simple, yet intuitive dashboard present that allows you to manage everything easily. And if you ever need help, their support team is working 24/7 and is willing to help you with all your queries. 

They offer ad customization that helps in controlling the ad limits and total budget on ad campaigns. They also introduce micro bidding that helps in making more money while spending less on ads to save budget. 

All in all, Push.House is, no doubt, one of the best CPC ad networks out there.

Payment Details:

• Minimum Deposit: $50
• Payment Methods: Web Money, Pay2.House, Bitcoin, VISA, MasterCard, Paxum,, Capitalist, and USDT are the payment methods.

2. Google AdSense:

Google Ads is a platform that everyone has the know-how of. Google’s extensive ad network is appropriate for all kinds of campaigns, regardless of the industry you’re in or the size of your company.

One of the most well-known and established ad networks is Google AdSense. The advantage of adopting Google AdSense for publishers is that it is extremely optimizable and offers contextual, relevant ads. You may even ask Google to advise you on where to place your ads on your website. The most straightforward method for earning money utilizing pay-per-click advertisements is through Google AdSense.

• Placements: Results from Google’s search engines, GDN site placements, retail, mobile apps, and YouTube.
• Ad Formats: text, responsive pictures, and video
• Pricing: Cost-per-click (CPC) model is dependent on ad quality and competition. GDN accepts a cost-per-1,000-impressions model (CPM).

Pros:

• By far, the greatest global impact
• Various bidding techniques
• Massive toolkit for CPC ad campaign optimization
• The Display Network features an unrivaled range of websites.

Cons:

• The ad network with the highest CPC
• Click fraud has been widely publicized.
• Extremely competitive

Note: As a general rule, advertisers will find higher CPCs on Google Ads for search phrases depending on their sector. It’s time to use your imagination, test a highly targeted display network campaign, or go to another platform.

3. Facebook Ads:

A fairly unique but nonetheless enticing ad network package is provided by Facebook Ads. Facebook ads, in contrast to Google and Microsoft ads, concentrate on demographic targeting. As a result, a person need not be actively looking in order for your advertisement to be activated. Instead, you can acquire two of the top social media streams to show your advertisements, such as Facebook and Instagram.

Additionally, ads may run on the Facebook Audience Network and on Facebook Messenger. This is mostly concerned with app-based advertising. So, you might be thinking of a decent alternative if your business is into apps or the kind of stuff that attracts app users.

However, the most potent feature is the choice to promote on Facebook or Instagram’s news feed.

• Placements: Messenger, Facebook, Instagram, and Audience Network.
• Mobile: Facebook’s Audience Network and mobile properties.
• Ad Formats: Canvas, carousel, slideshow, video, single picture (mobile). Various video and display formats, including native, interstitial, rewarded, and in-stream video, are supported by Audience Network on mobile devices.
• Pricing: Based on a bid, anticipated action rates, and ad quality, the cost per the desired action.

Pros:

• Excellent for targeting a specific population
• Ads in native content can be quite successful.
• Facebook ads perform best with visual content, especially when using Instagram.
• It is not necessary to bid on keywords because your advertisement will appear to a specific audience whether or not they search.
• Several excellent choices exist for app developers.
• Affordable CPC ad network

Cons:

• Facebook ads target a wide age range, but an older population is becoming more prevalent (over the 30s).
• It’s possible that ad viewers have no intention of buying.
• Mostly B2C-focused marketing, while others claim Facebook ads for businesses can also be successful.
• Facebook may be a contentious website, and as of this writing, some marketers are refusing to use it.

Note: Given that the amount of targeting is difficult to achieve on Google or Bing, it is best to focus on extremely specific populations through in-depth statistics.

4. Microsoft Advertising (Bing Ads):

Utilizing the second-largest CPC network, Bing Ads, which is now referred to as Microsoft Advertising, has many advantages, according to a recent analysis of the service.

Microsoft Ads may be highly alluring if you’re looking for a Google Ads substitute that offers a low CPC in comparison to Google and still has a significant audience. Similar to Google, Microsoft Ads provides sponsored search engine results and a list of well-known websites where your banner, video, or content ads can be seen.

Although there aren’t quite as many partner websites for display advertising as there are on Google, being able to advertise on MSN, Yahoo!, and AOL has its advantages.

The fact that customers of Microsoft’s CPC ad network typically come from well-to-do families is another selling feature.

• Placements: Search engines, the Edge browser, and a few high-quality partner sites are all part of Microsoft’s Audience Network, which also includes native content placements on MSN, Outlook.com, and other websites.
• Ad Formats: Text that is responsive and optimized for native placements. LinkedIn offers shopping campaigns, dynamic search advertisements, and text ads.
• Pricing: Based on competitiveness and ad quality, the CPC model.

Pros:

• CPC for a CPC ad network that is reasonably affordable
• Market share for worldwide search is one-third.
• high-end population, particularly in the USA
• Less opposition to popular searches and keywords
• Various sponsored SERP and display ad options
• Suitable for B2B advertising campaigns

Cons:

• fewer options than Google for displaying network results
• still attracts a lot of click fraud.

5. LinkedIn Ads:

LinkedIn, also referred to as “Facebook for professionals,” has been rapidly gaining ground as a CPC platform. The rationale is that you may target a market that is business smart and well-educated, frequently with significant purchasing power and intent.

Similar to Facebook, you can target particular demographics despite the fact that they are professionals in this case, including marketing specialists, C-level executives, and business owners. If your business is a B2B service, you’ve undoubtedly previously thought about using LinkedIn Ads.

You may choose from a variety of strategies for your LinkedIn Ads to appear, just like with all the other entries on this list of the finest ad networks so far, such as sponsored articles, InMail, text adverts, and dynamic advertisements, the partner network is shown.

Furthermore, LinkedIn mandates a minimum price of $2 for CPC and CPM advertisements. Therefore, it is already not the ad network with the lowest CPC.

Surprisingly, they also have a “Cost per Send” option for such InMail, with a flat charge for every mail sent and received. This can be as little as or approximately $0.10 cents for every transmission.

However, LinkedIn is difficult to surpass when it comes to consumer engagement, at least for marketing professionals.

• Placements: There are tens of thousands of mobile websites, mobile apps, and ad exchanges on LinkedIn and its LinkedIn Audience Network.
• Mobile: LinkedIn Audience Network and LinkedIn app advertisements.
• Ad Formats: Text/image ads on LinkedIn, native ads on sites and apps of the LinkedIn Audience Network.
• Pricing: Cost-per-send, CPM, and a CPC model based on competition and ad relevance (CPS)

Pros:

• Good audience reach among working professionals
• Native Advertising Choice
• An effective method for some direct marketing is InMail.
• Precise targeting of demographics

Cons:

• Not the cheapest CPC.
• Only suitable for B2B marketing

Note: Offering helpful hints, whitepapers, or other content relating to users’ industries is one strategy that works on LinkedIn.

6. Instagram Ads:

With over 1 billion active users, Instagram has a younger demographic than Facebook. As a Facebook company, the Facebook Ads platform is used for campaign design and administration. Although Facebook suggests utilizing Automatic Places, which targets all settings in a single campaign, the advertiser can easily change this to any placement they like.

• Placements: It is possible to mix Facebook placements with Instagram Newsfeeds and Stories.
• Ad Formats: Single image, video, carousel advertisement, and collection.
• Pricing: Based on the bid, anticipated action rates, and ad quality, the cost per desired action.

Note: Instagram’s audience is a little bit smaller and tends to be younger than Facebook’s.

7. Pinterest Ads:

A large portion of the 200 million active monthly users of Pinterest are people who want to buy things. They use the site to investigate trends, ideas, and products.

At 7%, women make up the bulk of users, and 40% of them have family incomes of $100,000 or more.

• Placements: Placements include the Pinterest app and website.
• Mobile: Advertisements on the Pinterest app’s feed.
• Ad Formats: One-tap promoted pins, cinematic pins, promoted video pins, and promoted app pins are all examples of promoted pins.
• Pricing: Installs of apps, CPC for promoted pins, and CPM for promoted video pins.

Note: In comparison to Google, for example, search terms on Pinterest are broader. Before beginning, do some keyword research. As shares and saves on Pinterest linger around and do not charge the advertiser anything, a strong Pinterest profile will improve results.

8. Twitter Ads:

With 330 million active users per month, Twitter provides a number of ways to connect with its audience. Twitter advertising, in contrast to that on many other platforms, is only found on Twitter and does not have any network partners.

Due to their ability to contain various combinations of text and other media that abide by general standards, promoted tweets are undoubtedly one of the most flexible ad forms.

• Placements: Twitter’s website and mobile app.
• Mobile: Advertisements in the Twitter app’s feed
• Ad Formats: Promoted accounts, promoted trends, and promoted tweets such as text and/or photos, GIFS, and videos.
• Pricing: Promoted tweets and accounts are CPC, whereas a Twitter sales agent handles promoted trends.

Pros:

• One of the least expensive social media ad networks is Twitter.
• Effective racial/ethnic targeting
• Both B2B and B2C can benefit from it
• Marketing your hashtag can be a successful marketing tactic.

Cons:

• It might be difficult to cut through the chatter on Twitter.
• If you haven’t already, Twitter may not be sufficiently helpful to you.

Note: It is important to have a strong Twitter interaction plan in addition to running Twitter ads. A strong tweet will produce the best results, even though advertising an account can attract new followers.

9. AdRecover:

With the availability of Chrome extensions to stop adverts, the number of individuals using ad blockers has increased in recent years. But with complete permission allowed and non-intrusive adverts, this sophisticated CPC ad network may be able to avoid ad blockers.

According to data, millennials are the group most likely to use ad blockers; therefore, employing AdRecover may help you reach this valuable demographic. According to AdRecover, all advertisements are non-intrusive, and many of them appear “just above break” without causing the page to load more slowly.

There isn’t any video or banner advertising here because this is managed with static or text-based ads. The typical cost of employing AdRecover for marketers is not documented online. However, they advise that your monthly media spend should be $10,000 in order to use AdRecover. Although it’s possible that this isn’t the ideal option for SMEs, it might be a good strategy for larger, more established companies looking to market to millennials.

Pros:

• Get your ads in front of AdBlock users, who are typically millennials.
• Ads must be subtle.
• High CTR and conversion rates are indicated by their own data.

Cons:

• Unsuitable for CPC marketing campaigns with a limited budget
• Neither banner nor video adverts

10. AdRoll:

AdRoll, one of the largest retargeting ad networks, is an effective tool for encouraging repeat visits or turning potential site users into paying clients. AdRoll operates by utilizing AI to comprehend user behaviors. In order to increase interaction on social media, via email, or from your own e-commerce site, it organizes your advertising strategy throughout a variety of platforms.

The hidden weapon of AdRolls is BidiQ, which examines consumer information from social media and web platforms to retarget advertising at the most competitive rate. AdRoll can also be used to target clients with emails that are personalized for them, which is frequently cited as a crucial conversion tactic.

Dynamic advertising, or ads that appear with a comparable product after you’ve been shopping for something similar, is another powerful tool that advertisers may use. These have been shown to be very successful, even though some individuals find them a little freaky.

AdRoll is a really good option if you’re searching for a means to integrate your retargeting strategy and you’re pondering if there is another option besides Google Ads.

Pros:

• specialized retargeting platform with powerful AI
• combines website and social media retargeting for your personal site
• finds the most affordable retargeting ad deal.

Cons:

• Without thorough research, achieving the best outcomes with complicated systems might be difficult.
• Little influence over bidding methods because AI does everything
• The cost depends greatly on your advertising plan.

11. Reddit Ads:

A different social media site promoting itself as a CPC ad network? Yes, Reddit is a valuable medium for specialized advertising, but you should also have it in your arsenal.

What precisely is Reddit? Since it’s the largest social network in the world, you should probably glance it over if you’re not already familiar.

Furthermore, there are about 330 million unique visitors each month, and users come here for a variety of reasons, such as to share memes or look up investment opportunities. On this network, there are a ton of B2C and B2B possibilities.

Your advertisement will appear as a Reddit post that says “sponsored post” in the bottom right corner. This does imply that your advertisement will typically appear at the top of a subreddit page or in the newsfeed, similar to a native advertising post.

Reddit has affordable advertising costs, with CPMs beginning at $1.50.

But does leverage Reddit for advertising make sense? Online reviews are conflicting, leaving the jury still out. The advantages of using Reddit in your list of CPC sites include the ability to target users based on their community, interests, and location, among other criteria.

In conclusion, there is a great deal of opportunity even though it hasn’t been demonstrated to be the most successful CPC ad network.

Pros:

• Reasonably affordable
• Good alternatives for targeting
• As an ad network, it is still mostly untapped.

Cons:

• Reddit advertising’s effectiveness has received conflicting reports.
• It might be more efficient to merely submit your link as a regular link in a relevant subreddit instead of purchasing it.

12. RevContent:

Similar to Taboola and Outbrain, this is a platform for advertising content recommendations. RevContent has a good reach with US audiences, even if it lacks a selection of high-end websites.

They are the most rapidly expanding native advertising network, according to their own statement. RevContent can be a good choice if you’re searching for a platform with room to expand and little competitiveness.

You may anticipate that the average CPC for a CPC ad network with a limited audience would be rather low. Reports indicate that RevContent’s cost per click, at roughly $0.44 per click, is comparable to Taboola’s.

Pros:

• The native CPC ad network with the fastest growth rate worldwide…
• Little opposition
• There are countless partner websites where you can display your stuff.

Cons:

• On forums, RevContent appears to be viewed as a source of spam advertisements.
• Considering the rather tiny portfolio, the CPC is quite high.

13. Outbrain:

In reality, Taboola now owns Outbrain, so it’s essentially the same. Both have a strong emphasis on content marketing and a range of top-notch websites.

So what distinguishes Taboola from Outbrain?

With the help of such industry titans as Forbes and others, Taboola sites typically receive more visitors.

Regarding the publication of your material via its network of publishers, Outbrain continues to be no slouch. You’ll start to appear on websites like Conde Nast Traveler, Wired, The Guardian, CNN, and Cosmopolitan.

According to sources, the average CPC on Outbrain is $0.10 as opposed to Taboola, which is closer to $0.45.

Pros:

• A great variety of publisher websites
• Taboola has a lower CPC than its main ad network.

Cons:

• Similar to Taboola, some users may consider this sponsored content to be junk.

14. Taboola:

You’ve definitely seen Taboola on your favorite news website. It is the first of the specialized native advertising platforms on our list. Their area of expertise is sponsored content, which blends in nicely with any collection of news stories or other content that their partner websites may present.

It’s comparable to the Display Network and Google AdSense; however, it only works with a selective group of websites.

How exactly does this benefit marketers?

Taboola is a cost-efficient and practical choice if you desire your business to be seen on websites like Business Insider, Forbes, or the New York Times. You must produce content that is compelling and intended to promote without being spammy, of course. Creating a blog post or news story about your goods or services is required in this case.

You have two pay-per-click options: CPC or CPM.

Taboola is one of the least expensive CPC ad network solutions, with an average CPC of only a few pennies. Taboola differs from Google’s Display Network/Adsense in that the websites that are part of its network must be of high caliber. This means that all of Taboola’s network’s websites receive more than one million visitors per month, in contrast to Google AdSense sites, which can receive just about any volume of traffic.

Pros:

• Designed for content marketing
• CPC is low in comparison to other ad networks.
• High-quality websites that receive a lot of traffic
• Based on prior internet clicks by individuals, useful for remarketing

Cons:

• You’ll need to be on top of your content marketing game.
• Some people consider this content to be intrusive or spam.

15. YouTube Ads:

With over 2 billion logged-in users every month, YouTube provides a fantastic chance for advertisers to reach their target market efficiently.

The Google Ads platform is used for campaign planning and management, and YouTube Analytics in the YouTube account provides additional detailed data on the audience’s demographics and interaction.

• Placements: YouTube
• Ad Formats: Homepage commercials, bumper ads, video discovery ads, and in-stream ads that can be avoided.
• Price: CPV and CPM.

Note: By using the same targeting options provided for the Google Display Network, advertisers can contact prospective clients.

16. MyLead:

MyLead is a worldwide CPC Ad Network that has already paid more than $6 million to its clients and welcomes newcomers. It offers innovative tools and techniques for more advanced and beneficial affiliate marketing. You need not be worried about using these newer tools and techniques because MyLead also offers training programs for its new members.

It is one of the best and most famous affiliate marketing networks for advertisers and publishers. You can get a handsome commission on each sale you make possible the amount of commission depends upon the value of the product sold because of your contribution.

The main focus of MyLead is to develop a large circle of more customers, advertisers, publishers, and purchasers so that everyone within the circle can get the maximum possible benefit from it. A vast range of opportunities available at the MyLead platform would be enough to bring you to that point in affiliate marketing you want to touch. You will be able to advertise your products and services through a wide range of social media networks that depend upon your area of interest.

Payment Details:

• Minimum Payment: The minimum payment for this network is $20
• Payment Method: Skrill, Bank Transfer, Revolut, Wire, WebMoney, Bitcoin, PayPal

How Do You Select What Fits You Best?

We understand your concern. How do I pick the best ad network for my website as a publisher? The first consideration is if you want your viewers to identify with the advertisement that is featured on your website. As we’ve seen, advertisers have a lot of options for ad networks, so picking the ideal one isn’t always easy. Google Ads, which offers the largest ad search engine and the most diverse display network, is by far the finest all-rounder.

Nevertheless, if you’re seeking a platform to target a certain demographic or a CPC ad channel with less competition, this list may have given you some options. For instance, LinkedIn Ads can be your perfect idea if you’re aiming to reach business professionals. Or perhaps one of our suggestions can help if you’re considering implementing native content CPC ads.

Conclusion:

Now that you have reached the conclusion of the article on the best CPC ad platforms, we hope that we have been able to answer all of your questions about it and list some of the best and highest-paying CPC networks.

You are now aware of how much your rivals are making from each click as well as the fundamentals of CPC ad networks. Best of luck from our side.