Introduction In the ever-evolving landscape of digital advertising, real-time bidding (RTB) has emerged as a critical mechanism enabling advertisers to…
Browsing: Glossary
What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…
What is a Bot? A bot, short for “robot,” is a software application designed to automate tasks, often mimicking human…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…
In our hyper-connected world, mobile devices have become essential tools for communication, commerce, and entertainment. However, this widespread reliance on…
Introduction As digital advertising continues to evolve, ensuring the safety, security, and privacy of users has become paramount. One tool…
Introduction In the complex world of digital advertising, where numerous buying and selling options exist, “preferred deals” have emerged as…
Advertising-Based Video On Demand (AVOD) Introduction to AVOD Advertising-Based Video On Demand (AVOD) is a monetization model where users can…