Last touch attribution is a marketing model that assigns all credit for a conversion to the final interaction a customer…
Browsing: Glossary
Attribution fraud is a deceptive practice in digital marketing where fraudsters falsely claim credit for conversions, such as app installs…
What is Ad Revenue? Ad revenue, short for advertising revenue, is the money that companies make by showing ads on…
Introduction In the rapidly evolving landscape of mobile applications, the distinction between organic and non-organic installs has become crucial for…
Introduction The concept of a “reattribution window” has gained significant importance in various fields, including psychology, marketing, and organizational behavior.…
Introduction In the rapidly evolving world of digital marketing, understanding the long-term value of customers is essential for businesses looking…
Introduction In an age where mobile applications have become an integral part of our daily lives, understanding user behavior and…
Introduction In the realm of data science and machine learning, data preprocessing plays a pivotal role in ensuring effective analysis…
In an era where data breaches, cyber threats, and privacy concerns dominate discussions about digital security, homomorphic encryption stands out…
Linear attribution, as the name suggests, assigns equal weight to each touchpoint in a customer’s journey. This means that every…