What is a Bot? A bot, short for “robot,” is a software application designed to automate tasks, often mimicking human…
Browsing: Glossary
Introduction to Mobile Ad Fraud Mobile advertising has become a crucial component of digital marketing, driving significant revenue for app…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…
Introduction Click flooding, also referred to as click spamming, is a deceptive practice in digital advertising where fraudulent clicks are…
In our hyper-connected world, mobile devices have become essential tools for communication, commerce, and entertainment. However, this widespread reliance on…
Introduction As digital advertising continues to evolve, ensuring the safety, security, and privacy of users has become paramount. One tool…
Introduction In today’s digital marketing landscape, measuring the effectiveness of advertising campaigns is crucial for businesses of all sizes. One…
AdTech, short for advertising technology, refers to the emerging industry that provides various software, tools, and platforms designed to improve…
Introduction In the complex world of digital advertising, where numerous buying and selling options exist, “preferred deals” have emerged as…
Header bidding has emerged as one of the most transformative techniques in the realm of digital advertising, altering how publishers…