Introduction As the television landscape continues to evolve, the rise of Multi-Channel Video Programming Distributors (MVPDs) has reshaped how audiences…
Browsing: Glossary
In the realm of digital products and services, understanding user engagement is crucial for growth and sustainability. Among the various…
What is App Stickiness? App stickiness is a crucial metric that reflects how effectively an app engages users, encouraging them…
App Store Optimization (ASO): Introduction to ASO App Store Optimization (ASO) refers to the strategies and techniques used to improve…
What are Click Farms Click farms are operations that generate massive amounts of internet traffic, often through low-paid workers or…
A loyal user is someone who consistently chooses a brand, product, or service over competitors, even when other options are…
Introduction In the ever-evolving landscape of digital advertising, real-time bidding (RTB) has emerged as a critical mechanism enabling advertisers to…
What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…
In our hyper-connected world, mobile devices have become essential tools for communication, commerce, and entertainment. However, this widespread reliance on…