Attribution modeling is a crucial framework in digital marketing that assigns credit to various marketing channels and touchpoints for driving…
Browsing: Glossary
Broadcast Video on Demand (BVOD): A New Era in Content Consumption Broadcast Video on Demand (BVOD) refers to video content…
Advertising-Based Video On Demand (AVOD) Introduction to AVOD Advertising-Based Video On Demand (AVOD) is a monetization model where users can…
What is ARPDAU? ARPDAU, or Average Revenue Per Daily Active User, is a key performance indicator (KPI) that measures the…
What is App Stickiness? App stickiness is a crucial metric that reflects how effectively an app engages users, encouraging them…
App Store Optimization (ASO): Introduction to ASO App Store Optimization (ASO) refers to the strategies and techniques used to improve…
Assisted Installs: Introduction to Assisted Installs Assisted installs represent a contemporary solution designed to make software installation easier, especially for…
What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…
What is Average Order Value (AOV)? Average Order Value (AOV) is a key metric in e-commerce that measures the average…
What is the Android Privacy Sandbox? Mobile advertising has become an essential platform for reaching users on their smartphones. However,…