In today’s digital advertising landscape, identifiers are essential tools that help advertisers track, target, and measure the success of their…
Browsing: Glossary
Introduction to Media Mix Modeling Media Mix Modeling (MMM) is a statistical analysis technique used by marketers to understand the…
What is Average Order Value (AOV)? Average Order Value (AOV) is a key metric in e-commerce that measures the average…
What is an Ad Network? An ad network is a platform that connects advertisers with websites that want to host…
Introduction In the ever-evolving world of technology and app development, ensuring that software functions seamlessly across multiple devices is essential.…
What is a Bid Request? A bid request is a crucial element in digital advertising, particularly within programmatic advertising. It…
What is App Stickiness? App stickiness is a crucial metric that reflects how effectively an app engages users, encouraging them…
App Store Optimization (ASO): Introduction to ASO App Store Optimization (ASO) refers to the strategies and techniques used to improve…
Introduction The way we consume media has dramatically transformed over the last decade, largely due to the rise of Over-the-Top…
What are Click Farms Click farms are operations that generate massive amounts of internet traffic, often through low-paid workers or…