Are you trying to expand your business? Just getting started with advertising? Have you considered using pop-under ads but aren’t…
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Introduction to Microtransactions Microtransactions have become a cornerstone of modern gaming and digital services, enabling developers to monetize their products…
In today’s digital environment, the presence of fake users has become a major issue across numerous industries. Whether in social…
Header bidding has emerged as one of the most transformative techniques in the realm of digital advertising, altering how publishers…
Attribution modeling is a crucial framework in digital marketing that assigns credit to various marketing channels and touchpoints for driving…
Introduction In the age of digital innovation and mobile technology, an intriguing phenomenon has emerged: phone farming. This term refers…
Introduction In today’s fast-paced world, effective communication is more critical than ever. Whether in academic settings, corporate environments, or social…
Last click attribution is a marketing measurement model that assigns all credit for a conversion to the final touchpoint a…
Last touch attribution is a marketing model that assigns all credit for a conversion to the final interaction a customer…
What is Ad Revenue? Ad revenue, short for advertising revenue, is the money that companies make by showing ads on…