In today’s data-driven landscape, businesses need to harness data effectively to stay competitive and make informed decisions. One of the…

Introduction: Understanding Conversion Rates and Their Importance In the world of digital marketing and e-commerce, conversion rates are essential metrics…

Last touch attribution is a marketing model that assigns all credit for a conversion to the final interaction a customer…

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Attribution fraud is a deceptive practice in digital marketing where fraudsters falsely claim credit for conversions, such as app installs…

What is Ad Revenue? Ad revenue, short for advertising revenue, is the money that companies make by showing ads on…

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Introduction In the rapidly evolving landscape of mobile applications, the distinction between organic and non-organic installs has become crucial for…