Ad fraud is a persistent issue in the advertising sector, affecting the quality of inventory for advertisers and marketers. It…

In recent years, Reddit has become a popular platform for users to freely share their thoughts and engage in meaningful…

Are you constantly bombarded with notifications, news alerts, ads, and pop-ups? You’re not alone, and the good news is there’s…

Are you interested in affiliate marketing?  Do you require help deciding which platform to choose from? Is your company’s website…

What is Brand Safety? Brand safety refers to the practice of protecting a brand’s reputation by ensuring its advertisements do…

Introduction In the ever-evolving landscape of digital advertising, real-time bidding (RTB) has emerged as a critical mechanism enabling advertisers to…

What Are CPA Networks? CPA stands for Cost Per Acquisition or Cost Per Action. CPA networks have become one of…

What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…

What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…

In our hyper-connected world, mobile devices have become essential tools for communication, commerce, and entertainment. However, this widespread reliance on…