The best CRM software for email marketing in 2027 includes Salesforce CRM + Marketing Cloud, Zoho CRM, Mailchimp, Drip, Keap, Pipedrive CRM, and Freshsales CRM, offering solutions for different business sizes and marketing needs. CRM software for email marketing helps businesses manage customer relationships, create targeted email campaigns, automate follow-ups, and track marketing performance.
Salesforce CRM + Marketing Cloud is suitable for enterprises managing complex campaigns, while Zoho CRM offers affordable customer management and multichannel marketing capabilities. Mailchimp is a strong choice for creating email campaigns with ready-made templates, and Drip helps ecommerce businesses personalise campaigns using customer behaviour data. Keap combines CRM with small-business email automation, while Pipedrive and Freshsales support sales pipeline management, lead tracking, and follow-up automation.
When choosing CRM software for email marketing, compare pricing, contact limits, email sending allowances, automation, audience segmentation, integrations, and reporting. The right platform should help your business deliver relevant messages, nurture leads, strengthen customer relationships, and improve marketing performance while supporting long-term growth.
What is CRM Email Marketing?
CRM email marketing is a strategic approach that uses contact data to create personalized and highly effective email campaigns. By leveraging the information stored in your CRM system, businesses can track customer interactions, segment audiences, and optimize marketing efforts for better engagement.
This approach helps organizations manage prospects throughout the sales funnel, ensuring timely communication and increasing the likelihood of closing deals. By aligning emails with customers’ specific needs, CRM email marketing fosters long-term, trusting relationships and delivers more relevant solutions.
With a robust CRM email marketing tool, businesses can analyze engagement, automate campaigns, and make data-driven decisions, turning email marketing into a revenue-driving channel rather than just a communication tool.
Features of CRM with Email Marketing
A feature-rich CRM email marketing tool is essential to maximize results. Some fundamental features include:
- Contact Management: Centralized storage of customer information, including contact details, social media activity, and purchase history, to understand and meet customer needs better.
- Automation: Create automated email sequences and drip campaigns to engage prospects and customers at the right time, reducing manual workload.
- Reporting & Analytics: Track metrics like open rates, click-throughs, and unsubscribes to optimize campaigns and make informed decisions.
- Integrations: Connect with other business tools such as analytics platforms, collaboration software, and sales systems to synchronize data and improve campaign output.
- Templates & Editor: Access ready-made, customizable templates and an easy-to-use editor to craft personalized emails with images, videos, and attachments.
- Segmentation & Mobile Access: Segment audiences based on behavior and interests, and manage campaigns from anywhere with mobile access.
Advantages of CRM Email Marketing
CRM email marketing offers significant advantages for businesses of all sizes:
- Improve Organizational Efficiency: Consolidates communication and customer data in one platform, streamlining workflows, improving team coordination, and ensuring everyone stays updated.
- Reach a Larger Audience: Enables targeted campaigns to a wide customer base, increasing lead capture and improving conversion rates.
- Close More Deals: Helps deliver relevant content to prospects at different stages of the sales funnel, improving lead-to-sale conversion.
- Cost-Effective Marketing: Low cost per conversion makes CRM email marketing a highly valuable channel for generating leads and promoting brand awareness.
- Monitor Performance Easily: In-depth reporting and analytics help marketing teams track campaign effectiveness and adjust strategies for optimal results.
- Build Customer Loyalty: Personalized emails based on CRM insights turn interactions into meaningful engagement, fostering long-lasting customer relationships.
How We Selected the Best CRM for Email Marketing
Choosing the right CRM for email marketing can be challenging, as not all platforms provide the same combination of automation, analytics, and usability. We evaluated each CRM based on key criteria that matter most for businesses aiming to improve engagement, conversions, and ROI through email campaigns.
Criteria Used:
- Email Marketing & CRM Features: Tools must include automated email sequences, campaign management, segmentation, contact scoring, and pipeline tracking.
- Ease of Use & Automation: Platforms should have intuitive dashboards, drag-and-drop editors, and workflow automation that reduce manual effort.
- Integrations & Technical Flexibility: Ability to connect with email services, eCommerce platforms, analytics tools, and other business software for a seamless workflow.
- User Reviews & Reputation: Verified feedback from actual users to ensure reliability, effectiveness, and satisfaction.
- Pricing & Scalability: Affordable plans that suit small, medium, and large businesses, with options to scale as your needs grow.
- Support & Training: Accessible onboarding, tutorials, help centers, and responsive customer support to assist teams in implementation and ongoing use.
Top 10 CRM Platforms for Email Marketing in 2027
Here is list of the Top 10 Best CRM Software for Email Marketing in 2027. Compare their features, pricing, and automation tools to find the right solution for your business.
- HubSpot CRM – Best for All-in-One Marketing and Sales Alignment
- ActiveCampaign – Best for Advanced Email Marketing Automation
- Brevo – Best for Affordable Email, SMS, and WhatsApp Marketing
- Salesforce CRM + Marketing Cloud – Best for Enterprise Email Campaigns and AI-Driven Insights
- Zoho CRM – Best for Affordable CRM Automation and Multi-Channel Marketing
- Mailchimp – Best for Email Campaign Creation and Ready-Made Templates
- Drip – Best for E-commerce Email Marketing and Customer Behaviour Tracking
- Keap – Best for Small Businesses Needing CRM and Email Automation
- Pipedrive CRM – Best for Sales Pipeline Management and Email Tracking
- Freshsales CRM – Best for AI-Powered Lead Scoring and Sales Automation
1. HubSpot CRM – Best for All-in-One Marketing and Sales Alignment
Company Overview
| Detail | Information |
|---|---|
| Founded | 2006 |
| Country | United States |
| Software Type | Customer Relationship Management (CRM) Software |
| Core Features | Contact Management, Sales Pipeline, Email Tracking, Marketing Tools, Automation, Reporting |
| Deployment | Cloud-Based |
| Pricing Model | Free Plan and Subscription-Based |
| Starting Price | Free |
| Supported Platforms | Web, iOS and Android Mobile Apps |
HubSpot CRM is a customer relationship management platform that helps businesses manage contacts, track leads, organise sales opportunities, and monitor customer interactions. It offers tools for contact management, sales pipelines, email tracking, reporting, and marketing activities.
Its mobile app allows sales teams to access customer records, manage tasks, and review sales information while working remotely. HubSpot is particularly suitable for businesses that need connected marketing and sales workflows, customer data management, and scalable CRM capabilities.
Key Features
- Contact and Lead Management: Organises customer details, prospects, and interactions in one place.
- Sales Pipeline Management: Tracks deals through different sales stages and monitors progress.
- Mobile CRM Access: Enables users to access customer records and manage activities through mobile devices.
- Workflow Automation: Automates supported repetitive tasks and follow-ups.
- Marketing and Sales Alignment: Connects customer data with marketing and sales activities.
- Email Tracking: Helps sales teams monitor email engagement and follow up with prospects.
- Integrations and Customisation: Connects CRM workflows with supported business applications.
- Reporting and Dashboards: Provides insights into sales activities and business performance.
Pricing
- Free: $0/month, with basic CRM tools and limited features for up to two users.
- Starter: $20/seat/month, with essential customer data management and CRM capabilities.
- Professional: $50/seat/month, with advanced customer data management, reporting, and process management tools.
- Enterprise: $75/seat/month, with advanced CRM customisation and greater flexibility for complex business needs.
2. ActiveCampaign – Best for Advanced Email Marketing Automation
Company Overview
| Detail | Information |
|---|---|
| Founded | 2003 |
| Country | United States |
| Software Type | Email Marketing, Marketing Automation, and CRM Software |
| Core Features | Email Campaigns, Marketing Automation, Contact Management, Segmentation, Sales Automation, Reporting |
| Deployment | Cloud-Based |
| Pricing Model | Subscription-Based |
| Starting Price | Contact-based pricing; see official pricing page |
| Supported Platforms | Web and Mobile App |
ActiveCampaign is a marketing automation and CRM platform that helps businesses manage contacts, create personalised email campaigns, and automate customer journeys. Its tools include email marketing, multi-step automation, audience segmentation, campaign reporting, and integrations with other business applications.
The platform also provides AI-powered campaign and automation builders to help marketers create and manage customer communications. Higher-tier plans offer advanced segmentation, predictive sending, and additional sales automation capabilities. ActiveCampaign is particularly suitable for businesses that need sophisticated email workflows and personalised marketing campaigns.
Key Features
- Email Marketing Automation: Creates automated email sequences and customer journeys using triggers and conditions.
- Contact Management: Organises contact profiles, custom fields, tags, and subscriber information.
- Audience Segmentation: Targets contacts based on their attributes and engagement.
- AI-Powered Campaigns: Helps users create marketing content and build automated workflows.
- Predictive Sending: Uses available engagement insights to optimise email delivery timing on eligible plans.
- Sales Automation: Supports sales processes through eligible plans and CRM add-ons.
- Third-Party Integrations: Connects with supported ecommerce, marketing, and CRM applications.
- Reporting and Analytics: Tracks campaign results, automation activity, and customer engagement.
Pricing
- Starter: Includes multi-step automation, email campaigns, AI-powered builders, and 10,000 monthly email sends for 1,000 contacts under the displayed plan configuration.
- Plus: Adds cross-channel marketing, generative AI, landing pages, and enhanced CRM availability.
- Pro: Adds predictive sending, advanced segmentation, conditional content, and conversion tracking.
- Enterprise: Offers premium segmentation, custom objects, advanced integrations, and dedicated account support.
3. Brevo – Best for Affordable Email, SMS, and WhatsApp Marketing CRM
Company Overview
| Detail | Information |
|---|---|
| Founded | 2012 |
| Country | France |
| Software Type | Email Marketing and CRM Software |
| Core Features | Email Campaigns, SMS Marketing, WhatsApp Messaging, Contact Management, Automation, Sales Pipeline |
| Deployment | Cloud-Based |
| Pricing Model | Free and Subscription-Based |
| Starting Price | $0/month |
| Supported Platforms | Web and Mobile Apps |
Brevo is an email marketing and CRM platform that helps businesses manage customer relationships and communicate through email, SMS, WhatsApp, and other supported channels. Its features include campaign creation, contact management, marketing automation, transactional messaging, and sales pipeline tools.
The platform offers a free plan for businesses getting started with digital marketing, alongside paid plans for growing teams and high-volume campaigns. Its sales tools help users manage deals, track customer interactions, and organise sales activities. Brevo is particularly suitable for small businesses and growing organisations that want affordable email marketing combined with multichannel communication and essential CRM features.
Key Features
- Email Marketing Campaigns: Creates newsletters, promotional emails, and customer communications.
- SMS Marketing: Supports SMS campaigns and transactional text messages.
- WhatsApp Messaging: Provides WhatsApp marketing and transactional messaging through eligible plans and usage options.
- Contact Management: Stores customer information and organises contacts for targeted campaigns.
- Marketing Automation: Automates customer journeys and follow-ups based on available triggers.
- Sales Pipeline Management: Includes basic sales tools for tracking deals and managing opportunities.
- Audience Segmentation: Organises contacts into groups for personalised communication.
- Reporting and Analytics: Measures campaign performance and provides insights into customer engagement.
Pricing
- Free: $0/month, including 300 daily email sends, storage for up to 100,000 contacts, one user seat, basic reporting, and selected marketing and sales tools.
- Starter: From $9/month, offering paid email and multichannel marketing options, with pricing varying by monthly email volume and contact limits.
- Standard: From $18/month, adding features such as marketing automation for unlimited contacts, A/B testing, advanced reporting, and AI send-time optimisation.
- Professional: From $499/month, designed for higher-volume marketing teams, with advanced multichannel features and support for WhatsApp campaigns and transactional messaging.
4. Salesforce CRM + Marketing Cloud – Best for Enterprise Email Campaigns and AI-Driven Insights
Company Overview
| Detail | Information |
|---|---|
| Founded | 1999 |
| Country | United States |
| Software Type | CRM and Marketing Automation Software |
| Core Features | Email Campaigns, Customer Data, Journey Orchestration, Personalisation, AI Insights, Analytics |
| Deployment | Cloud-Based |
| Pricing Model | Subscription-Based |
| Starting Price | $25/user/month |
| Supported Platforms | Web and Mobile Apps |
Salesforce CRM and Marketing Cloud combine customer relationship management with marketing automation to help businesses manage customer data, run email campaigns, and coordinate customer communications. Salesforce Starter Suite includes CRM and email marketing capabilities, while Marketing Cloud provides more advanced campaign management, personalisation, and cross-channel customer journeys.
Marketing Cloud supports audience targeting, campaign analytics, and automated customer journeys. Its higher-tier offerings include AI-powered engagement scoring and additional automation capabilities. This combination is particularly suitable for large organisations that need to coordinate marketing and sales activities, manage complex customer journeys, and analyse campaign performance.
Key Features
- Email Campaign Management: Creates and manages email marketing campaigns for different customer groups.
- Customer Data Management: Connects customer information with marketing activities and CRM records.
- Journey Orchestration: Automates customer journeys across supported communication channels.
- Personalisation: Tailors customer experiences using available customer data and personalisation tools.
- AI-Powered Insights: Provides AI-driven capabilities, including engagement scoring in eligible editions.
- Campaign Analytics: Tracks campaign performance and provides marketing insights.
- Lead Nurturing: Supports lead nurturing and scoring through relevant marketing products.
- CRM Integration: Connects marketing activities with sales and customer management workflows.
Pricing
- Salesforce Starter Suite: $25/user/month, billed monthly or annually, with CRM and email marketing capabilities.
- Marketing Cloud Next Growth Edition: $1,500/org/month, billed annually.
- Marketing Cloud Next Advanced Edition: $3,250/org/month, billed annually, with additional AI and cross-channel capabilities.
- Marketing Cloud Engagement: Professional starts at $1,250/org/month and Corporate at $4,200/org/month, billed annually; Enterprise pricing requires a quote.
5. Zoho CRM – Best for Affordable CRM Automation and Multi-Channel Marketing
Company Overview
| Detail | Information |
|---|---|
| Founded | 1996 |
| Country | India |
| Software Type | Customer Relationship Management (CRM) Software |
| Core Features | Lead Management, Email Campaigns, Workflow Automation, Multichannel Communication, AI Insights, Reporting |
| Deployment | Cloud-Based |
| Pricing Model | Free and Subscription-Based |
| Starting Price | Free plan available |
| Supported Platforms | Web, iOS and Android Mobile Apps |
Zoho CRM is a customer relationship management platform that helps businesses capture leads, manage customer relationships, track sales opportunities, and automate routine sales activities. Its capabilities include contact management, workflow automation, campaign management, web forms, email communication, and reporting.
The platform supports communication through channels such as email, telephone, WhatsApp, social media, and live chat, with availability depending on the channel and configuration. Its Zia AI assistant provides features such as lead scoring, predictions, email summaries, and recommendations. Zoho CRM is particularly suitable for small and midsize businesses seeking affordable CRM automation and integrated sales and marketing processes.
Key Features
- Lead and Contact Management: Organises prospect details, customer records, and sales interactions.
- Email Marketing: Supports mass emails, autoresponders, and integration with Zoho Campaigns.
- Workflow Automation: Automates repetitive tasks, notifications, and sales processes.
- Multichannel Communication: Brings supported customer interactions together within the CRM.
- AI-Powered Insights: Uses Zia for lead scoring, predictions, and recommendations.
- Campaign Management: Helps businesses plan marketing campaigns and track their performance.
- Sales Pipeline Management: Tracks deals, opportunities, and progress through sales stages.
- Reporting and Analytics: Provides dashboards and reports for monitoring sales and business performance.
Pricing
- Free Edition: $0, available for up to 3 users with limited functionality.
- Standard Edition: $14/user/month, billed annually on the official US pricing page.
- Professional Edition: $23/user/month, billed annually on the official US pricing page.
- Higher-Tier Plans: Enterprise and Ultimate editions offer additional capabilities at higher prices; applicable taxes may be extra.
6. Mailchimp – Best for Email Campaign Creation and Ready-Made Templates
Company Overview
| Detail | Information |
|---|---|
| Founded | 2001 |
| Country | United States |
| Software Type | Email Marketing and Marketing Automation Software |
| Core Features | Email Campaigns, Ready-Made Templates, Audience Segmentation, Automation, Signup Forms, Reporting |
| Deployment | Cloud-Based |
| Pricing Model | Free and Subscription-Based |
| Starting Price | $0/month |
| Supported Platforms | Web and Mobile Apps |
Mailchimp is an email marketing platform that helps businesses create campaigns, manage subscribers, and communicate with customers. It provides a drag-and-drop email builder, ready-made templates, signup forms, audience segmentation, campaign scheduling, and marketing automation tools.
Businesses can use Mailchimp to send newsletters, promote products, and create automated email sequences. Its reporting tools help users monitor campaign engagement and audience growth. Advanced plans offer expanded automation, segmentation, and personalisation capabilities. Mailchimp is particularly suitable for businesses that want an accessible email campaign builder with reusable templates and tools for managing marketing communications.
Key Features
- Email Campaign Builder: Creates marketing emails using a visual editor and reusable content blocks.
- Ready-Made Templates: Offers pre-built email templates that users can customise to match their branding.
- Audience Management: Organises subscriber details and maintains marketing audiences.
- Marketing Automation: Builds automated email sequences and customer journeys.
- Audience Segmentation: Targets subscribers using available customer data and engagement.
- Campaign Scheduling: Schedules emails for planned marketing activities.
- Signup Forms: Collects subscriber information through forms and pop-ups.
- Reporting and Analytics: Tracks campaign engagement and audience growth.
Pricing
- Free: $0/month, with a limit of 250 contacts and access to selected basic features.
- Essentials: From $13/month, based on the official advertised starting price for the base contact allowance.
- Standard: From $20/month, with expanded automation and segmentation capabilities.
- Premium: From $350/month, with advanced marketing features for larger or more complex audiences.
7. Drip – Best for E-commerce Email Marketing and Customer Behaviour Tracking
Company Overview
| Detail | Information |
|---|---|
| Founded | 2012 |
| Country | United States |
| Software Type | E-commerce Email Marketing and Automation Software |
| Core Features | Behaviour-Based Automation, Customer Segmentation, Email Campaigns, Purchase Tracking, Pop-Ups, Revenue Reporting |
| Deployment | Cloud-Based |
| Pricing Model | Subscription-Based |
| Starting Price | $39/month |
| Supported Platforms | Web |
Drip is an email marketing automation platform designed for businesses that sell directly to consumers online. It helps ecommerce stores and other online businesses create personalised campaigns using customer browsing behaviour, purchase history, and engagement data. Its capabilities include email creation, automated workflows, dynamic audience segmentation, and integrations with ecommerce platforms.
Drip provides pre-built workflows for common marketing activities, including welcome emails, abandoned-cart recovery, post-purchase follow-ups, and win-back campaigns. Its reporting tools connect email activity with revenue outcomes to help businesses understand campaign performance. Drip is particularly suitable for online retailers that want to personalise customer communication and encourage repeat purchases through behaviour-based automation.
Key Features
- Email Campaign Creation: Builds personalised emails using a visual editor and reusable templates.
- Behaviour-Based Automation: Triggers email workflows based on customer activity and purchase behaviour.
- Customer Segmentation: Groups customers according to buying history, engagement, and lifecycle stage.
- Abandoned-Cart Recovery: Automates follow-up emails to encourage customers to complete purchases.
- E-commerce Integrations: Connects with supported platforms such as Shopify, WooCommerce, and BigCommerce.
- Onsite Pop-Ups and Forms: Captures subscriber information and promotes offers through website forms.
- Revenue Attribution: Connects campaign activity with orders and revenue reporting.
- Pre-Built Workflows: Provides templates for welcome sequences, post-purchase emails, and win-back campaigns.
Pricing
- Starting Plan: $39/month, according to Drip’s official AI information page; pricing scales with active contacts and email volume.
- 14-Day Free Trial: $0, allowing users to test the platform before subscribing; this is a trial rather than a permanent free plan.
- Growing Contact Lists: Monthly costs vary as the number of active contacts and email usage increases.
- Additional Usage: The final bill may depend on account activity and applicable messaging usage.
8. Keap – Best for Small Businesses Needing CRM and Email Automation
Company Overview
| Detail | Information |
|---|---|
| Founded | 2001 |
| Country | United States |
| Software Type | CRM and Marketing Automation Software |
| Core Features | Contact Management, Email Marketing, Sales Pipelines, Lead Scoring, Automation, Appointment Scheduling |
| Deployment | Cloud-Based |
| Pricing Model | Subscription-Based |
| Starting Price | $299/month or $2,988/year |
| Supported Platforms | Web and Mobile App |
Keap is a CRM and business automation platform designed to help small businesses manage customer relationships, capture leads, and automate marketing and sales activities. Its tools include contact management, email marketing, lead scoring, sales pipelines, appointment scheduling, invoicing, and automated follow-ups.
The platform helps businesses build automated customer journeys using email campaigns, forms, and predefined triggers. It also supports integrations with payment processors and other business applications. Keap is particularly suitable for small businesses, consultants, and service providers that want to combine CRM, marketing automation, and sales management in one platform.
Key Features
- Contact Management: Organises customer information, company records, notes, and communication histories.
- Email Marketing: Creates newsletters, promotional campaigns, and personalised follow-up emails.
- Marketing Automation: Automates customer journeys and repetitive marketing tasks.
- Lead Scoring: Helps businesses prioritise prospects according to their potential to convert.
- Sales Pipeline Management: Tracks leads and opportunities through different sales stages.
- Appointment Scheduling: Allows prospects to book appointments using scheduling links.
- Invoicing and Payments: Creates invoices and supports recurring payments through available payment integrations.
- Reporting and Analytics: Provides dashboards and reports to monitor business performance.
Pricing
- Starting Plan: $299/month, or $2,988/year when billed annually, according to Keap’s official pricing page.
- Additional Users: $39/month per user, beyond the two user licences included with the starting subscription.
- Text Marketing: Tier 1, including 500 messages and 100 voice minutes, is included; higher tiers start at $24/month.
- Implementation: Required implementation services may involve additional costs; confirm the applicable package before subscribing.
9. Pipedrive CRM – Best for Sales Pipeline Management and Email Tracking
Company Overview
| Detail | Information |
|---|---|
| Founded | 2010 |
| Country | Estonia |
| Software Type | Sales CRM Software |
| Core Features | Lead Management, Sales Pipelines, Email Tracking, Workflow Automation, Forecasting, Reporting |
| Deployment | Cloud-Based |
| Pricing Model | Subscription-Based |
| Starting Price | $14/user/month, billed annually |
| Supported Platforms | Web, iOS and Android Mobile Apps |
Pipedrive is a sales-focused CRM platform that helps businesses organise leads, manage deals, and track sales activities through a visual pipeline. It provides contact management, sales forecasting, activity tracking, reporting, and integrations with email services and other business applications.
Its Growth plan adds email synchronisation, tracking of email opens and link clicks, and automated follow-up sequences. Businesses can use these features to monitor customer engagement and maintain consistent communication throughout the sales process. Pipedrive is particularly suitable for sales teams that need a clear overview of deals, structured follow-ups, and practical sales automation.
Key Features
- Visual Sales Pipeline: Tracks deals through customisable stages and highlights sales progress.
- Lead and Contact Management: Stores prospect information and records customer interactions.
- Email Tracking: Monitors email opens and link clicks through eligible email features.
- Email Synchronisation: Connects supported email accounts to maintain communication histories.
- Workflow Automation: Automates repetitive tasks, follow-ups, and sales processes.
- Sales Forecasting: Helps teams estimate revenue and monitor expected sales.
- Lead Generation: Provides additional prospecting and lead-routing capabilities through eligible plans or add-ons.
- Reporting and Analytics: Generates reports to evaluate sales performance and pipeline activity.
Pricing
- Lite: $14/user/month, billed annually at $168 per seat per year.
- Growth: $39/user/month, billed annually at $468 per seat per year, including email synchronisation, tracking, and automation features.
- Premium: $59/user/month, billed annually at $708 per seat per year, with enhanced lead generation and customisation.
- Ultimate: $79/user/month, billed annually at $948 per seat per year, with additional security and advanced tools.
10. Freshsales CRM – Best for AI-Powered Lead Scoring and Sales Automation
Company Overview
| Detail | Information |
|---|---|
| Founded | 2016 (Freshsales product launch) |
| Country | United States (Freshworks headquarters) |
| Software Type | Sales CRM Software |
| Core Features | Lead Management, Contact Scoring, AI Insights, Email Tracking, Sales Sequences, Workflow Automation |
| Deployment | Cloud-Based |
| Pricing Model | Free Trial and Subscription-Based |
| Starting Price | $9/user/month, billed annually |
| Supported Platforms | Web, iOS and Android Mobile Apps |
Freshsales is a sales CRM platform from Freshworks that helps businesses manage leads, track deals, organise customer interactions, and automate sales activities. Its capabilities include contact management, email and telephone communication, sales pipelines, workflow automation, and reporting.
Freshsales incorporates Freddy AI capabilities to help sales teams identify promising leads, understand deal activity, and improve productivity. Higher-tier plans provide contact scoring, sales sequences, forecasting insights, and more advanced customisation. Freshsales is particularly suitable for growing businesses that want to combine AI-assisted sales insights with lead management and automated follow-ups.
Key Features
- Lead and Contact Management: Organises prospects, customer information, and interaction histories.
- AI-Powered Lead Scoring: Helps prioritise prospects using available scoring and intent insights.
- Sales Pipeline Management: Tracks deals through sales stages using visual pipeline views.
- Workflow Automation: Automates routine tasks, notifications, and sales processes.
- Email and Phone Integration: Supports customer communication through integrated channels.
- Sales Sequences: Automates structured sales outreach and follow-ups on eligible plans.
- Deal Insights: Provides information to help teams evaluate opportunities and sales progress.
- Reporting and Forecasting: Monitors performance and supports revenue planning through eligible features.
Pricing
- Growth: $9/user/month, billed annually, with contact management, email, phone, basic workflows, and custom fields.
- Pro: $39/user/month, billed annually, adding contact scoring, deal insights, sales sequences, and territory management.
- Enterprise: $59/user/month, billed annually, adding forecasting insights, custom modules, sandbox capabilities, and audit logs.
- Free Trial: $0, with a 21-day trial of the full CRM and no credit card required.
Conclusion: Choosing the Best CRM Software for Email Marketing in 2027
The best CRM software for email marketing in 2027 depends on your business needs, budget, audience size, and automation requirements. Salesforce CRM + Marketing Cloud is ideal for enterprises managing complex email campaigns, while Zoho CRM offers affordable customer management and multichannel marketing tools. Mailchimp is a strong choice for creating emails with ready-made templates, and Drip is particularly useful for ecommerce businesses that need customer behaviour tracking and automated campaigns.
For small businesses, Keap combines CRM functionality with email and sales automation. Pipedrive CRM is suitable for sales teams that need pipeline management and email tracking, while Freshsales CRM provides AI-assisted lead scoring and sales automation.
Before choosing a platform, compare official pricing, email sending limits, contact allowances, integrations, reporting, and automation features. The right CRM can help your business personalise customer communication, improve lead nurturing, strengthen customer relationships, and increase marketing efficiency.
Frequently Asked Questions (FAQs)
What Is the Best CRM Software for Email Marketing in 2027?
The best option depends on your goals. Salesforce Marketing Cloud suits enterprise campaigns, ActiveCampaign is designed for advanced email automation, Mailchimp simplifies campaign creation, and Drip focuses on ecommerce marketing.
Which CRM Offers the Best Free Email Marketing Plan?
Brevo offers a free plan with email marketing and selected CRM features. Mailchimp also provides a free plan with contact and sending limits, while Zoho CRM offers a free CRM edition with basic features.
Which CRM Is Best for Email Marketing Automation?
ActiveCampaign is a strong choice for advanced email automation and personalised customer journeys. Salesforce Marketing Cloud is suitable for complex enterprise workflows, while Keap combines marketing automation with small-business CRM tools.
Which CRM Is Best for Ecommerce Email Marketing?
Drip is designed for ecommerce businesses that want behaviour-based campaigns, abandoned-cart recovery, purchase tracking, and customer segmentation. Mailchimp is another option for online stores seeking email campaigns and marketing automation.
Can CRM Software Automate Email Campaigns?
Yes, many CRM platforms automate welcome emails, lead nurturing, follow-ups, and customer re-engagement campaigns. Available automation features depend on the software and subscription plan.
What Features Should CRM Email Marketing Software Include?
Important features include contact management, email campaign creation, audience segmentation, workflow automation, lead scoring, email tracking, integrations, and campaign analytics.
Is CRM Software for Email Marketing Suitable for Small Businesses?
Yes, CRM email marketing software helps small businesses organise contacts, automate follow-ups, manage leads, and send targeted campaigns. Brevo, Zoho CRM, and Mailchimp are options worth evaluating based on budget and feature requirements.
How Much Does CRM Software for Email Marketing Cost?
Pricing ranges from free plans to subscriptions costing hundreds or thousands of dollars per month for advanced enterprise solutions. Costs depend on contact volume, user seats, email sending limits, automation features, and billing frequency.
Can CRM Software Track Email Opens and Clicks?
Yes, some platforms provide email tracking and campaign engagement reports. Pipedrive offers email tracking through eligible plans, while email marketing platforms such as Mailchimp and ActiveCampaign provide campaign performance analytics.
What Is the Difference Between CRM and Email Marketing Software?
CRM software manages customer records, leads, sales opportunities, and interactions. Email marketing software focuses on creating, sending, and analysing email campaigns. Combined platforms bring these capabilities together to help businesses coordinate marketing and sales activities.
How Do I Choose the Right CRM for Email Marketing?
Identify your main requirements, such as advanced automation, ecommerce campaigns, sales pipeline tracking, or affordable email marketing. Compare official pricing, contact limits, integrations, reporting, and ease of use, and test a free plan or trial when available.
