The 12 best press release distribution services in 2027 include PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, ACCESS Newswire, PRWeb, Newswire, eReleases, 24-7 Press Release, PR.com, IssueWire, and Send2Press. These providers offer different solutions for press release distribution, media outreach, online news publication, journalist targeting, and brand visibility.
In 2027, press release distribution services remain valuable for businesses, startups, public relations professionals, and organizations seeking to announce company news, promote product launches, share corporate updates, and strengthen their online presence. Depending on the provider, users may access media network distribution, industry-specific targeting, multimedia support, journalist outreach, and reporting tools to measure campaign performance.
The best press release distribution service depends on your budget, target audience, geographic reach, industry, and campaign objectives. Before choosing a provider, compare its pricing, distribution network, media placement options, editorial standards, customer support, and reporting capabilities. Prioritize services that offer transparent distribution practices and verifiable media reach, and distinguish between guaranteed publication, potential editorial coverage, and actual audience engagement.
What Is a Press Release Distribution Service?
A press release distribution service is a platform that distributes company announcements, product launches, and other news to journalists, media outlets, news websites, and relevant audiences. These services help businesses share news more efficiently through established media networks, online publishing channels, and targeted distribution options.
Key Benefits of Press Release Distribution Services:
- Expand media reach: Distribute news to relevant journalists, publications, and industry-specific media outlets to increase its potential exposure.
- Increase opportunities for media coverage: Help journalists discover company announcements and improve the chances of earning editorial attention and news coverage.
- Strengthen online visibility: Make company news accessible through online publications and search results, supporting brand awareness and discoverability. SEO benefits depend on the quality of placements and the links provided.
- Measure campaign performance: Access available reports on distribution, publication placements, audience reach, clicks, and other campaign metrics to evaluate results.
How Press Release Distribution Works Behind the Scenes
Press release distribution services follow a structured process to help businesses publish announcements, reach relevant media channels, and track campaign results. The exact process varies by provider, distribution package, and editorial requirements.
Step 1: Submit Your Press Release
Prepare your announcement and upload it to the distribution platform. Depending on the service, you may include headlines, company details, images, videos, links, and contact information. Ensure the release is accurate, professionally written, and newsworthy.
Step 2: Editorial Review and Approval
The provider reviews your submission for formatting, accuracy, content quality, and compliance with its distribution policies. Some services offer editorial assistance, while others require you to make revisions before approval.
Step 3: Select Your Target Audience
Choose distribution options based on your industry, location, audience, and campaign objectives. Depending on the provider, your release may be distributed through newswire networks, industry-specific publications, journalist databases, or targeted media contacts.
Step 4: Publication and Syndication
Once approved, your press release is distributed through the selected channels. Some services publish releases on partner websites or online news platforms, while others offer direct journalist outreach. Publication, search engine indexing, and editorial media coverage are not guaranteed by every service.
Step 5: Track Results and Measure Performance
Review the campaign report to understand where your release appeared and how it performed. Available metrics may include publication links, estimated reach, impressions, clicks, and engagement data. Use these insights to assess visibility and improve future press release campaigns.
Why Press Releases Still Matter for Brand Authority and Visibility
Even with social media, influencer marketing, and blogs, press releases remain essential for:
- Credibility: Being published on trusted platforms enhances your brand’s authority.
- Visibility: Reaches journalists, bloggers, and industry-specific audiences.
- SEO Benefits: Creates backlinks that improve search rankings.
- Media Relationships: Consistent releases strengthen journalist connections.
- Long-Term Value: Press releases remain online for months or years, unlike temporary social posts.
A strategic press release is more than a news announcement—it’s a long-term investment in reputation and authority.
Key Benefits of Using Press Release Distribution Services
Professional distribution services offer advantages that DIY approaches often cannot match:
- Wider Reach: Access thousands of journalists and media outlets globally.
- Industry Targeting: Reach audiences that are most relevant to your news.
- Time Efficiency: Avoid hours of manual outreach and follow-ups.
- Multimedia Support: Include images, videos, or infographics to increase engagement.
- Measurable Results: Track impressions, clicks, and media coverage effectively.
- SEO Value: Backlinks and indexed content improve your website’s visibility and authority.
Using a professional service ensures your press releases become strategic, measurable marketing tools.
Types of Press Release Distribution Platforms (Traditional vs Digital)
Not all distribution platforms are the same. They typically fall into three categories:
Platform Type |
Focus |
Best Use Case |
|---|---|---|
| Traditional | PR Newswire, Business Wire, GlobeNewswire | Enterprise announcements, investor relations, and high-authority media coverage |
| Digital | PRWeb, EIN Presswire, Prowly | SEO-driven campaigns, online visibility, and cost-effective distribution |
| Hybrid | Cision, eReleases | Combines media credibility with digital reach |
Understanding the differences helps you align your business goals with the right platform.
Who Should Use Press Release Distribution Services?
Press release services are valuable for businesses of all sizes:
- Startups: Announce funding rounds, partnerships, and product launches
- Small Businesses: Highlight achievements, milestones, and local news
- Medium & Large Enterprises: Broadcast corporate updates, mergers, and executive announcements
- E-commerce & SaaS Brands: Improve SEO, attract backlinks, and generate traffic
- PR Agencies: Manage multiple client campaigns efficiently
If your goal is credibility, visibility, or media attention, a distribution service is essential.
How to Choose the Right Press Release Distribution Service
Selecting the right press release platform depends on your audience, objectives, and budget. Key factors to consider include:
- Reach: Determines whether your news will target local, national, or global audiences.
- Authority: Platforms with established credibility increase the chances of media pickup.
- SEO Benefits: Backlinks and indexing help improve your website’s online visibility.
- Targeting: Industry-specific or location-based filters ensure your news reaches the most relevant audience.
- Budget: Premium services offer higher authority and broader reach but come at a higher cost.
- Analytics: Platforms with reporting tools allow you to measure performance and calculate ROI.
By evaluating these factors, you can align your press release goals with the platform’s strengths to achieve the maximum impact.
Key Features to Look for in a Distribution Platform
When evaluating platforms, focus on features that maximize reach, credibility, and SEO impact:
- Media Network Size: The more contacts, the higher the pickup potential
- Targeting Options: Filter by industry, geography, or audience type
- Multimedia Support: Include images, videos, or infographics for engagement
- Analytics Dashboard: Track impressions, clicks, and media coverage
- Ease of Use: Platforms should be intuitive and efficient
- Compliance & Quality Control: Ensures content meets journalistic standards
A platform with these features turns a press release into a high-performing marketing asset.
Best Press Release Distribution Services in 2027
Here is the list of the Best Press Release Distribution in 2027:
- PR Newswire — Best for enterprise-level press release distribution.
- Business Wire — Best for corporate announcements and investor communications.
- GlobeNewswire — Best for international and multilingual distribution.
- EIN Presswire — Best for small businesses seeking cost-conscious distribution.
- PRWeb — Best for online press release publishing and visibility.
- ACCESS Newswire — Best for integrated news distribution and media outreach.
- eReleases — Best for small businesses seeking journalist-focused distribution.
- Newswire.com — Best for businesses seeking distribution and campaign reporting.
- 24-7 Press Release — Best for budget-friendly press release distribution.
- Send2Press — Best for targeted U.S. press release distribution.
- IssueWire — Best for affordable press release publishing packages.
- PR.com — Best for business announcements and online press release publication.
1. PR Newswire – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1954 |
| Headquarters | Chicago, Illinois, USA (company listing) |
| Platform Type | Press release distribution and communications services |
| Distribution Reach | More than 440,000 newsrooms, websites, direct feeds, journalists, and influencers |
| Geographic Coverage | More than 170 countries |
| Languages | 40 languages |
| Starting Price | Custom pricing; contact PR Newswire for a quote |
| Payment Methods | Not publicly confirmed; verify with the sales team |
| Cancellation | Subject to the applicable service agreement |
| Customer Support | 888-776-0942 (U.S. general inquiries) |
PR Newswire is an established press release distribution provider founded in 1954 and acquired by Cision in 2015. It helps organizations distribute corporate announcements, product launches, financial disclosures, and other news through an extensive international distribution network. Its services are designed for businesses, public relations agencies, investor relations teams, and corporate communications professionals seeking broad media reach.
The platform offers press release distribution alongside multimedia content services, media targeting, online newsrooms, investor relations solutions, and campaign measurement tools. Pricing is provided through its sales team rather than a publicly listed standard rate card. Costs and contract terms may vary depending on distribution requirements, geographic coverage, and selected services, so businesses should request a detailed quote before purchasing.
Core Services
- Press Release Distribution: Distributes company announcements through newsrooms, websites, journalists, and other media channels.
- Global Distribution: Supports international campaigns across more than 170 countries and 40 languages.
- Multimedia Distribution: Offers options for incorporating multimedia content into press releases and communications campaigns.
- Investor Relations and Financial Communications: Provides distribution solutions for financial announcements and investor-focused communications.
- Media Targeting: Helps organizations reach relevant audiences through targeted distribution options.
- Online Newsrooms and Microsites: Offers digital publishing resources for organizing and presenting company news.
- Analytics and Measurement: Provides tools to assess distribution performance and measure communication results.
2. Business Wire – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1961 |
| Headquarters | San Francisco, California, USA; historical sources also identify New York as a headquarters location |
| Platform Type | Press release distribution and corporate communications service |
| Supported Distribution | Global news media, trade publications, financial media, and targeted industry channels |
| Geographic Coverage | More than 160 countries |
| Starting Price | $475 for a 400-word U.S. domestic local distribution |
| Payment Methods | Not publicly confirmed; verify with the sales team |
| Cancellation | Subject to the applicable service agreement |
| Customer Support | 24/7 customer service; 888-381-9473 |
Business Wire is a global press release distribution service that helps businesses, public relations agencies, and investor relations teams share corporate announcements, financial results, product launches, and regulatory disclosures. Founded in 1961 and owned by Berkshire Hathaway, the company distributes news to media outlets, journalists, financial platforms, and industry-specific audiences. Its services are particularly relevant to organizations that require reliable corporate communications and broad media distribution.
Business Wire offers targeted press release distribution, multimedia publishing, financial communications, editorial support, and campaign analytics. Its pricing depends on factors such as release length, geographic reach, and distribution options, with packages available for local, national, and international campaigns.
Core Services
- Press Release Distribution: Distributes corporate announcements to news outlets, journalists, online publications, and other media channels.
- Targeted Media Distribution: Allows businesses to select distribution options by geography, industry, subject, and audience.
- Financial and Regulatory Communications: Supports financial announcements, investor communications, and regulatory disclosure distribution.
- Multimedia Distribution: Enables organizations to enhance press releases with images, videos, logos, and interactive content.
- Investor Relations Services: Helps publicly traded companies communicate financial updates and other investor-focused news.
- Analytics and Reporting: Provides reports covering release distribution, audience views, and engagement metrics.
- Editorial Review and Support: Includes editorial assistance and around-the-clock customer support with its published U.S. distribution offering.
3. GlobeNewswire – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1998 |
| Headquarters | El Segundo, California, USA (company profile listing) |
| Platform Type | Global press release distribution and corporate communications |
| Supported Distribution | Corporate news, financial disclosures, product announcements, and multimedia content |
| Geographic Coverage | 158 countries, according to its current website |
| Languages | More than 35 languages |
| Starting Price | Custom pricing; contact sales for a quote |
| Payment Methods | Not publicly confirmed; verify with the sales team |
| Cancellation | Subject to the applicable service agreement |
| Customer Support | support@globenewswire.com; North America: +1 800-307-6627 |
GlobeNewswire is a global newswire service that helps businesses, public relations agencies, and investor relations teams distribute corporate announcements, financial results, product launches, and other important news. Operated within Notified’s communications platform, it provides access to an international distribution network designed to connect organizations with journalists, investors, financial information platforms, and online audiences.
The platform offers global and targeted press release distribution, multimedia publishing, editorial review, regulatory disclosure support, and performance analytics. It also provides tools for optimizing press releases for search engines and AI-powered discovery. GlobeNewswire does not publish a universal starting price on its main website, so businesses should contact its sales team to obtain a quote based on their distribution needs, target markets, and selected services.
Core Services
- Global Press Release Distribution: Distributes company announcements through an international network of media outlets and distribution channels.
- Targeted Media Distribution: Supports audience targeting by geography, industry, media type, and language.
- Financial News and Regulatory Disclosures: Helps public companies distribute earnings announcements, financial results, and regulatory communications.
- Multimedia Distribution: Supports press releases enhanced with images, logos, videos, and other media assets.
- Editorial Review and Translation: Offers editorial assistance and professional translation options for international campaigns.
- Press Release Analytics: Provides reporting on readership, placements, engagement, link clicks, and other available performance metrics.
- SEO, AEO, and GEO Support: Offers structured content and optimization tools intended to improve discoverability across search engines and AI-powered answer platforms.
4. EIN Presswire – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1995 |
| Headquarters | Washington, District of Columbia, U. |
| Platform Type | Online press release distribution service |
| Distribution Channels | News websites, partner publications, newswires, email, and RSS |
| Geographic Coverage | U.S. and international distribution options |
| Starting Price | $149 per press release |
| Payment Methods | Credit cards and PayPal |
| Cancellation | No annual subscription required; pay-as-you-go pricing |
| Customer Support | Official website support and customer FAQ |
EIN Presswire is a press release distribution service that helps businesses, startups, nonprofit organizations, public relations professionals, and government-related organizations share announcements through online news channels. Its offerings focus on making press release distribution accessible to organizations with different budgets, including those that do not require the large-scale enterprise services offered by traditional newswires.
The platform provides press release submission, distribution packages, online publication opportunities, and campaign reporting. Its pricing and available distribution options depend on the package selected, so buyers should review the current official rate card before ordering. As with other distribution providers, online publication does not guarantee independent editorial coverage, backlinks from specific publishers, or a particular level of audience engagement.
Core Services
- Press Release Distribution: Distributes announcements through EIN Presswire’s network and selected partner channels.
- Industry and Geographic Targeting: Provides country and industry targeting options based on the selected package.
- Online News Publication: Publishes approved press releases through its newswire and related online publications.
- Newsroom and Journalist Distribution: Offers distribution to relevant newsrooms, journalists, and registered news readers.
- Multimedia Support: Supports embedded images and videos, subject to package limits.
- Search Optimization: Provides search-optimized titles and meta tags, along with links and multimedia options according to the selected plan.
- Distribution Reports: Supplies reports that help customers review where their releases were distributed.
- Pay-as-You-Go Packages: Allows customers to purchase individual releases or multi-release bundles without maintaining an annual subscription.
5. PRWeb – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1997 |
| Headquarters | Chicago, Illinois, U.S. |
| Platform Type | Online press release distribution service |
| Distribution Channels | PRWeb.com, online syndication partners, and journalist lists on eligible plans |
| Syndication Network | 1,200+ partner websites on eligible packages |
| Starting Price | $120 per press release |
| Payment Methods | Payment options presented during checkout; specific methods not confirmed on the official pricing page |
| Cancellation | One-time release purchases; cancellation and change terms depend on the order |
| Customer Support | Official website support and customer FAQ |
PRWeb is an online press release distribution service designed for businesses, startups, marketing teams, and public relations professionals seeking to increase the visibility of company announcements. The platform focuses on online distribution, helping organizations publish news about product launches, company developments, events, and other business updates.
PRWeb offers tiered distribution packages with features that can include online news publication, multimedia support, search visibility tools, and campaign reporting. Its approach is particularly relevant to businesses looking for online exposure rather than relying exclusively on traditional wire services. Pricing and package features should be checked on the official website because availability and terms may change.
Core Services
- Online Press Release Publishing: Publishes announcements on PRWeb.com to improve online discoverability.
- Online Syndication: Distributes releases through a network of more than 1,200 partner websites on eligible plans.
- Journalist Distribution: Sends releases to industry-curated journalist lists through selected higher-tier packages.
- Multimedia Support: Allows customers to include relevant images, videos, attachments, and hyperlinks according to package features.
- Editorial Review and Proofreading: Reviews submissions for compliance with editorial guidelines, with proofreading included in eligible packages.
- Keyword Tagging: Uses editorially selected keywords to categorize releases and support relevant online discovery.
- Campaign Analytics: Provides visibility reports and metrics such as views and engagement.
- Priority Distribution: Offers faster distribution options for an additional fee or through eligible packages.
6. ACCESS Newswire – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1988 |
| Headquarters | Raleigh, North Carolina, USA |
| Platform Type | Press release distribution and public relations communications platform |
| Distribution Network | News outlets, partner publications, financial platforms, and digital media |
| Geographic Coverage | U.S., Canada, and international markets |
| Starting Price | $475 per release for the Budget distribution package |
| Payment Methods | Credit Cards |
| Cancellation | Terms depend on the selected package or service agreement |
| Customer Support | 888-808-2227; cx@accessnewswire.com |
ACCESS Newswire provides press release distribution and communications solutions for private companies, publicly traded businesses, startups, and public relations agencies. Its distribution network includes news outlets, financial platforms, and digital publications. The company supports organizations seeking to distribute corporate announcements, financial disclosures, product launches, and other business news to relevant media channels and audiences.
The platform combines press release distribution with multimedia options, media contact research, journalist outreach, monitoring, and campaign reporting. Its distribution packages include regional, national, and international options, allowing organizations to select services according to their geographic reach and communications objectives.
Core Services
- Press Release Distribution: Distributes company announcements through news outlets, online publications, and selected media channels.
- National and Regional Distribution: Offers U.S. national, state-level, and Canadian distribution options for geographically targeted campaigns.
- Global Distribution: Supports international campaigns across multiple regions, including Europe, Asia-Pacific, Latin America, and the Middle East.
- Financial News Distribution: Provides distribution options for investor announcements, financial disclosures, and corporate communications.
- Multimedia Distribution: Supports press releases containing images, graphics, hyperlinks, and other multimedia assets.
- Media Database and Pitching: Provides media contact research and journalist outreach tools through its public relations platform.
- Media and Social Monitoring: Offers monitoring solutions to track news coverage and relevant social media activity.
- Analytics and Reporting: Provides distribution reports, pickup tracking, and campaign performance insights.
7. eReleases – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1998 |
| Headquarters | Baltimore, Maryland |
| Platform Type | Press release writing and distribution service |
| Distribution Network | PR Newswire distribution network and targeted journalist outreach |
| Geographic Coverage | Primarily U.S.-focused distribution |
| Starting Price | $399 per press release for the Buzz Builder package |
| Payment Methods | Online payment options; specific methods should be confirmed at checkout |
| Cancellation | One-time distribution packages; order changes are subject to service terms |
| Customer Support | 800-710-5535; official website contact form |
eReleases is a press release distribution service designed for small businesses, startups, public relations professionals, and organizations that want to share company news with journalists and media outlets. The company combines press release distribution with editorial assistance and access to the PR Newswire network, helping customers distribute announcements about product launches, business developments, events, and other newsworthy updates.
The service emphasizes journalist reach and professional press release preparation rather than simply publishing announcements on a website. Customers can select distribution packages based on their campaign requirements, with options for broader distribution and additional editorial support. Pricing is higher than that of some basic online publishing platforms, so businesses should compare package inclusions, journalist targeting, and distribution reach before making a decision.
Core Services
- Press Release Distribution: Distributes approved announcements through the PR Newswire network and related media channels.
- Journalist Outreach: Offers distribution designed to help press releases reach relevant journalists and media professionals.
- Press Release Writing: Provides professional writing assistance for businesses that need help preparing announcements.
- Editorial Review: Helps improve press release structure, clarity, formatting, and newsworthiness.
- Distribution Packages: Offers tiered packages for businesses with different budgets and media distribution needs.
- Industry and Geographic Targeting: Provides targeting options based on the selected package and campaign requirements.
- Media Coverage Opportunities: Helps businesses bring news to the attention of media professionals, although independent editorial coverage is not guaranteed.
- Campaign Support: Provides customer assistance with preparing and distributing press releases.
8. Newswire.com – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 2012 |
| Headquarters | Raleigh, North Carolina |
| Platform Type | Press release distribution and media communications platform |
| Distribution Channels | Online news outlets, media partners, journalists, and industry-specific channels |
| Geographic Coverage | U.S. and international distribution options |
| Starting Price | Custom pricing; confirm current packages with the provider |
| Payment Methods | Not publicly confirmed; verify at checkout |
| Cancellation | Subject to the selected package and service agreement |
| Customer Support | Official website contact and customer support channels |
Newswire.com helps businesses, public relations agencies, marketing teams, and organizations distribute announcements through online media channels and targeted distribution networks. Its services support product launches, corporate updates, company milestones, event announcements, and other newsworthy communications. The platform is designed to help organizations increase the visibility of their announcements and connect with relevant media audiences.
In addition to press release distribution, Newswire.com offers media outreach tools, multimedia support, and campaign analytics. Businesses can select distribution options based on their target audience, industry, and geographic requirements. Pricing and package inclusions may vary, so users should consult the official website for current rates and confirm which distribution channels and reporting features are included before purchasing.
Core Services
- Press Release Distribution: Distributes business announcements through online publications and selected media networks.
- Targeted Media Distribution: Provides options for selecting distribution channels based on geography, industry, and campaign objectives.
- Media Outreach: Offers tools and services designed to help businesses connect with relevant journalists and media contacts.
- Multimedia Support: Allows customers to enhance releases with approved images, logos, and other media assets.
- SEO and Online Visibility: Provides publishing and content features intended to improve the discoverability of company announcements.
- Analytics and Reporting: Offers campaign reporting to help users assess distribution results and available engagement metrics.
- Media Monitoring: Provides communications tools for tracking relevant coverage and brand mentions, depending on the selected service.
- Campaign Support: Offers assistance with preparing, distributing, and managing press release campaigns.
9. 24-7 Press Release – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 2004 |
| Headquarters | Seattle, Washington, USA (listed U.S. address) |
| Platform Type | Online press release distribution service |
| Distribution Channels | Online news partners, media outlets, and journalist channels |
| Geographic Coverage | Primarily the United States, with limited international reach |
| Starting Price | $49 per press release for Visibility Boost |
| Payment Methods | Verify available payment methods during checkout |
| Cancellation | One-time purchases; refund eligibility is subject to the company’s refund policy |
| Customer Support | 1-888-880-9539; support available Monday–Friday, 8:30 a.m.–5:00 p.m. Pacific Time |
24-7 Press Release is a press release distribution provider established in 2004 that serves small businesses, startups, marketing teams, and public relations professionals. The platform helps organizations distribute company announcements, product launches, business updates, and other news through online media channels and its distribution network. Its services focus on affordability and accessibility for businesses that want to increase their online visibility without committing to an annual subscription.
The company offers several one-time distribution packages, including options for online visibility, broader media distribution, and access to PR Newswire distribution through its premium Mass Media Visibility plan. Additional features vary by package and may include multimedia attachments, scheduled publication, and distribution reporting. The provider primarily targets U.S. audiences and does not guarantee independent editorial coverage or publication by every media partner.
Core Services
- Press Release Distribution: Distributes announcements through its online newswire and partner media channels.
- Online Publication: Offers a Simple Post option for publishing a story on the company’s website without additional distribution.
- Regional Online Distribution: Provides distribution packages designed to increase online visibility across U.S. markets.
- Integrated Media Distribution: Offers higher-tier plans that combine digital and traditional media distribution.
- PR Newswire Distribution: Includes national and extended digital distribution through PR Newswire with the Mass Media Visibility package.
- Multimedia Attachments: Allows customers to add images, documents, and YouTube videos, subject to the selected plan.
- Scheduled Distribution: Lets users schedule a press release for a future publication date.
- Distribution Reporting: Provides reports to help customers review distribution results and available coverage information.
10. Send2Press – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 2000 |
| Headquarters | California, USA |
| Platform Type | Press release distribution and public relations service |
| Distribution Network | Associated Press (AP), online syndication partners, and targeted media contacts |
| Geographic Coverage | Primarily the United States, with selected international syndication |
| Starting Price | $99 per release for the U.S. Online Basic package |
| Payment Methods | Verify accepted payment methods through the official ordering system |
| Cancellation | No monthly subscription or annual membership; individual project terms apply |
| Customer Support | help@send2press.com; +1 310-373-4856 |
Send2Press is a press release distribution service operated by Neotrope, a California-based public relations and communications company. It helps businesses, startups, public relations professionals, and organizations distribute announcements through targeted media contacts, newswire channels, and online syndication networks. Its services support company news, product announcements, industry updates, and other business communications intended for relevant media audiences.
The platform offers several distribution packages, including online, state, regional, industry-specific, and nationwide options. Depending on the package, customers may receive distribution through Associated Press channels, online news partners, targeted email outreach to journalists, social media sharing, and reporting tools. Send2Press also offers professional press release writing as an optional service.
Core Services
- Press Release Distribution: Distributes announcements through selected newswire channels, online publications, and media networks.
- National Media Distribution: Offers U.S. nationwide packages with access to AP newsrooms and online syndication.
- Regional and State Distribution: Provides packages for organizations targeting specific U.S. states or regions.
- Industry-Specific Distribution: Helps businesses distribute specialized announcements to relevant trade publications and industry media.
- Direct-to-Editors Outreach: Includes targeted email distribution to selected journalists and media outlets in eligible packages.
- Online News Syndication: Distributes approved releases across partner websites and news platforms, with reach varying by package.
- Social Media Sharing: Supports sharing through selected social channels, including customizable hashtags on eligible plans.
- Press Release Writing: Offers professional writing and rewriting services as optional paid additions.
11. IssueWire – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 2013 |
| Headquarters | Kolkata, West Bengal, India |
| Platform Type | Press release distribution, promotion, and writing service |
| Distribution Network | 300+ media outlets for eligible paid packages, according to the provider |
| Geographic Coverage | Primarily U.S.-based media networks, with limited international distribution |
| Starting Price | Free for eligible first-time submissions; paid distribution starts at $21 |
| Payment Methods | Credit cards and PayPal |
| Cancellation | One-time purchases; monthly subscriptions can be canceled for the next billing period |
| Customer Support | info@issuewire.com |
IssueWire is a press release distribution service designed for startups, small businesses, marketers, public relations professionals, and individuals who want to publish announcements online at a relatively low cost. Its services cover company updates, product launches, events, music releases, and other business or promotional news. The platform offers a free first-release option alongside paid distribution packages for customers seeking broader online syndication.
IssueWire provides multiple distribution tiers, with features that may include publication across partner websites, images and video embeds, social media promotion, search engine visibility features, and online distribution reports. The number of outlets and the services included depend on the selected package. Businesses should distinguish between online syndication and independent editorial coverage, as distribution through partner websites does not guarantee that journalists will write original stories about an announcement.
Core Services
- Press Release Distribution: Distributes announcements through IssueWire’s website and selected media partner networks.
- Free Press Release Submission: Offers a limited free option for eligible users, with more extensive distribution available through paid packages.
- Tiered Distribution Packages: Provides Tier 1, Tier 1 Pro, Tier 2, Tier 2 Pro, and higher-tier options with different distribution limits and features.
- Online Media Syndication: Distributes paid releases to partner websites, with placement counts depending on the package selected.
- Multimedia Support: Allows customers to add images and embed supported video content in their releases.
- Press Release Writing: Offers writing services for customers who need assistance preparing their announcements.
- SEO and Social Sharing Features: Provides search-oriented publishing features and social media promotion options.
12. PR.com – Press Release Distribution Services
Company Overview
| Feature | Details |
|---|---|
| Founded | 1996 |
| Headquarters | Melville, New York, U.S |
| Platform Type | Press release distribution and online business directory |
| Distribution Channels | PR.com, news websites, search engines, RSS feeds, media subscribers, and partner channels |
| Geographic Coverage | U.S. and international online audiences; distribution varies by package |
| Starting Price | Free limited distribution; paid packages start at $60 per release |
| Payment Methods | Confirm available payment methods during checkout |
| Cancellation | One-time press release purchases; terms depend on the selected service |
| Customer Support | Contact options available through the official website |
PR.com is an online business platform that combines press release distribution with company profiles and business directories. It helps businesses, startups, marketing teams, and public relations professionals publish company announcements, product launches, events, and other organizational news. Its distribution service aims to increase online visibility and make announcements accessible to journalists, media outlets, industry audiences, and potential customers.
The platform offers free limited distribution and paid packages with different levels of reach and features. Depending on the selected package, customers may receive industry and regional distribution, online syndication, social media distribution, file attachments, and an online posting report. PR.com also offers business profiles where companies can showcase their products and services.
Core Services
- Press Release Distribution: Distributes company announcements through PR.com and selected media, news, and online distribution channels.
- Free Press Release Submission: Offers a limited free option with reduced distribution to PR.com, selected third-party and news websites, search engines, and RSS feeds.
- Paid Distribution Packages: Provides tiered plans with different distribution channels, regional coverage, and publishing features.
- Industry and Regional Targeting: Allows customers to select industry-specific and regional distribution options according to the package purchased.
- Online Syndication: Offers access to partner distribution networks on eligible paid plans.
- Social Media Distribution: Includes social media distribution features in applicable packages.
- Business Profiles and Directories: Enables companies to publish business descriptions and showcase products and services in PR.com’s online directories.
When to Use Press Release Distribution Services
Press release distribution services are most effective when your news is timely, relevant, and media-worthy. Common use cases include:
- Product Launches: Promote new products or services.
- Company Milestones: Announce awards, anniversaries, or certifications.
- Funding & Partnerships: Share investments, mergers, or strategic collaborations.
- Crisis Management: Control the narrative during sensitive events.
- SEO & Online Visibility: Boost website traffic, backlinks, and search engine rankings.
- Event Announcements: Publicize webinars, conferences, or trade shows.
Key Tip: Ensure your press release is newsworthy and professionally written. Overuse or overly promotional content can reduce credibility and media pickup rates.
How Much Does Press Release Distribution Cost?
Costs vary depending on the platform, reach, and features. Here’s a breakdown:
Service Tier |
Price Range |
Features & Ideal Use Case |
|---|---|---|
| Budget / Entry-Level | $50 – $200 | Local or national reach, basic analytics, online indexing (EIN Presswire, 24-7 Press Release) |
| Mid-Tier | $200 – $500 | Multimedia support, SEO indexing, performance tracking (PRWeb, Prowly, ACCESSWIRE) |
| Premium / Enterprise | $500 – $8,000+ | Global distribution, high-authority outlets, investor-focused networks, multimedia & analytics (PR Newswire, Business Wire, GlobeNewswire, Cision) |
Additional Costs:
- Multimedia attachments (images, videos, infographics) may cost $50–$300 per asset.
- Targeted or geographic distribution may add fees but improves relevance.
- Word count: Longer press releases can incur higher costs.
Investing in a distribution service is not just a cost—it’s an investment in visibility, credibility, and measurable results.
Conclusion
The best press release distribution service in 2027 depends on your budget, target audience, industry, and communication goals. Platforms such as PR Newswire, Business Wire, and GlobeNewswire are suitable for organizations seeking established international distribution networks, while EIN Presswire, PRWeb, IssueWire, and 24-7 Press Release offer options for businesses with different budgets and campaign requirements. Providers such as eReleases and Send2Press may also suit businesses looking for journalist-focused distribution and additional editorial support.
Before selecting a provider, compare pricing, geographic coverage, distribution channels, multimedia capabilities, editorial policies, and reporting features. Most importantly, distinguish between online syndication and independent media coverage. Distribution does not guarantee that journalists will publish original stories, that specific backlinks will be generated, or that search rankings will improve. Choose a service with transparent terms, relevant audience targeting, and measurable campaign reporting to make informed decisions about your press release strategy.
Frequently Asked Questions (FAQs)
How long does it take for a press release to be picked up by the media?
The timeline depends on the distribution service, publication schedule, newsworthiness, and relevance of your announcement. Some releases appear on distribution websites within hours after approval, while independent editorial coverage may take days or may not happen at all.
Can I submit multiple press releases at once?
Yes. Many press release distribution services accept multiple submissions and offer packages for recurring campaigns. However, submission limits, pricing, editorial requirements, and scheduling options vary by provider. Each announcement should contain distinct, newsworthy information rather than duplicate content.
Do press releases improve SEO?
Press releases can support SEO by increasing brand visibility, creating opportunities for referral traffic, and helping audiences discover company news through search engines. However, press release links are not guaranteed to improve rankings. Many syndicated links are marked as nofollow or sponsored, and Google does not treat paid or syndicated placements as automatic ranking benefits.
Is multimedia necessary for a press release?
Multimedia is not essential for every announcement, but relevant images, videos, charts, and infographics can make a release more informative and engaging. Product launches, event announcements, and visual campaigns may benefit particularly from multimedia.
Are press release distribution services worth the cost for small businesses?
They can be worthwhile when a business has genuinely newsworthy information and selects a distribution package that matches its goals and budget. Services such as EIN Presswire, IssueWire, and 24-7 Press Release offer lower-cost options, while providers such as eReleases may suit businesses seeking additional writing or journalist-focused distribution support.
