If you’re using Pinterest to drive traffic, grow your brand, or sell products, tracking what works (and what doesn’t) is crucial. That’s where Pinterest Analytics comes in your built-in data hub for understanding Pin performance, audience behavior, and conversion trends.
In 2025, Pinterest has evolved far beyond just saving pretty images. It’s now a powerful visual search engine where millions of users make purchase decisions and seek inspiration daily. But if you’re not reviewing your analytics regularly, you’re flying blind.
This guide will teach you how to use Pinterest Analytics effectively from setup to interpreting key metrics and using insights to grow your business. Whether you’re a creator, blogger, eCommerce seller, or marketer, you’ll learn how to turn data into strategy and drive real ROI from your Pins.
What Is Pinterest Analytics?
Pinterest Analytics is Pinterest’s native performance-tracking tool designed to help creators, marketers, and business owners measure how their content performs across the platform. It provides detailed data about how users interact with your Pins, Boards, profile, and website-connected content.
Unlike third-party social media dashboards, Pinterest Analytics focuses specifically on visual engagement behaviors, such as impressions, saves (repins), outbound clicks, and engagement rate all of which influence Pinterest’s distribution algorithm.
In 2025, Pinterest Analytics supports both organic and paid performance tracking. You can analyze how your standard Pins, Idea Pins, and promoted ads are performing over time, compare creative formats, and identify high-converting visuals or keywords. This makes it a central hub for data-driven content optimization on the platform.
For content creators, bloggers, eCommerce sellers, and service-based brands, Pinterest Analytics is critical because it bridges the gap between inspiration and conversion. It helps answer key business questions like:
- Which types of Pins generate the most traffic?
- What topics or visuals resonate best with your target audience?
- Which campaigns are actually delivering ROI?
Whether you’re trying to grow followers, increase web traffic, or drive sales through Shopping Pins, understanding Pinterest Analytics is non-negotiable in 2025 if you want to scale effectively.
How to Set Up Pinterest Analytics
To use Pinterest Analytics effectively in 2025, you first need to meet a few prerequisites that unlock performance data and advanced tracking capabilities. Here’s how to set it up step-by-step:
Step 1: Convert to a Pinterest Business Account
Pinterest Analytics is only available to business accounts. If you’re using a personal profile, you must either convert it or create a new business account.
- Visit business.pinterest.com.
- Click “Join as a Business” or convert your existing profile via Settings > Account Management.
- Enter your business name, website URL, country, and business type.
A Pinterest business account unlocks access to Analytics, Ads Manager, Pinterest Trends, and audience insights.
Step 2: Access the Pinterest Analytics Dashboard
Once you have a business account, log in and click on Analytics in the top menu. From there, you can explore:
- Overview Dashboard (profile performance)
- Audience Insights
- Conversion Insights (if the Pinterest Tag is active)
- Video and Pin Performance
- Paid Campaign Metrics (if running ads)
Each section offers filtering options by date range, Pin format, device type, and source (organic vs paid).
Step 3: Install the Pinterest Tag for Conversion Tracking
The Pinterest Tag is a small JavaScript snippet that allows you to track actions users take on your website — such as page views, add to cart, sign-ups, and purchases.
- Go to Ads > Conversions in your Pinterest dashboard.
- Click Add Pinterest Tag, and follow the instructions to install it manually or via Google Tag Manager.
- Set up event codes to track specific user actions.
Without this tag, you won’t see ROI metrics like cost per action (CPA), conversion rate, or revenue attribution.
Step 4: Claim Your Website and Shopify Store (If Applicable)
Claiming your website is essential for:
- Accessing full analytics on content originating from your domain
- Building Custom Audiences for retargeting
- Unlocking Rich Pins with metadata like price, availability, and recipe instructions
To claim:
- Go to Settings > Claimed Accounts
- Add your domain and verify via HTML tag, file upload, or DNS
For Shopify stores:
Use the official Pinterest for Shopify app to auto-claim your domain, install the Pinterest Tag, and sync product catalogs for Shopping Pins and dynamic retargeting.
Key Metrics to Track in Pinterest Analytics
To make data-driven decisions on Pinterest in 2025, understanding and monitoring the right metrics is essential. Pinterest Analytics provides a rich set of performance indicators across organic and paid content. Here’s a breakdown of the most important ones and what they tell you:
Impressions – How Often Your Pins Are Seen
Impressions refer to how many times your Pins appeared in a user’s home feed, search results, or category pages. High impressions signal strong SEO alignment, seasonal relevance, or board optimization.
- Why it matters: It reflects your visibility potential.
- Tip: Increase impressions by refining keywords, using fresh Pins, and optimizing board titles and descriptions.
Engagements – User Interaction Signals
Engagements include Pin clicks, saves, close-ups, and carousel swipes. This metric helps you understand how visually appealing or compelling your content is.
- Why it matters: High engagement boosts Pin distribution in the Pinterest algorithm.
- Tip: Use attention-grabbing design, clear headlines, and mobile-optimized layouts.
Outbound Clicks – Traffic That Leaves to Your Site
Outbound clicks measure how many users clicked your Pin and visited your website, product page, or blog. It’s one of the most important conversion-focused metrics.
- Why it matters: It directly ties Pinterest performance to your site traffic and sales funnel.
- Tip: Use strong CTAs like “Read More” or “Download Free Guide” and link to fast-loading, mobile-ready landing pages.
Saves – User Intent for Future Engagement
When someone saves your Pin to their board, it’s a strong indicator of future intent — whether it’s to revisit an idea, make a purchase, or take action later.
- Why it matters: Saves extend the life of your content and influence Pinterest’s algorithmic ranking.
- Tip: Educational, inspirational, and list-style content tends to generate more saves.
Top Pins and Boards – Identify What’s Working
Pinterest Analytics ranks your best-performing Pins and Boards by impressions, clicks, and saves. Use this insight to double down on top content types and themes.
- Why it matters: Reveals which designs, formats, or topics resonate most with your audience.
- Tip: Repurpose high-performing Pins into Idea Pins, videos, or seasonal variants to extend reach.
Demographics and Device Usage – Know Your Audience
Pinterest provides detailed demographic data, including age, gender, location, and device type. This segmentation is crucial for content and ad targeting.
- Why it matters: Helps you refine content formats and tailor messaging based on audience behavior.
- Tip: If your audience skews mobile, prioritize vertical design and fast-loading mobile experiences.
Conversion Events – Action-Based Insights (With Pinterest Tag)
Once you install the Pinterest Tag, you can track user actions beyond the click such as add to cart, sign-up, checkout, or purchase.
- Why it matters: Provides full-funnel visibility and helps calculate true ROI for organic and paid Pins.
- Tip: Set up key events in Ads Manager to optimize campaigns for conversions, not just traffic.
Latest Pinterest Analytics Updates in 2025
Pinterest has significantly enhanced its analytics platform in 2025 to give creators, brands, and advertisers deeper, real-time insight into how content performs across the platform. Whether you’re running organic campaigns or paid ads, these updates help you make faster, smarter decisions to improve ROI and audience engagement.
Unified Organic + Paid Dashboard Enhancements
In 2025, Pinterest introduced a fully unified analytics dashboard that merges performance data from both organic and promoted Pins. This eliminates the need to toggle between views, giving users a holistic understanding of which content performs best regardless of promotion.
- Benefit: Saves time and improves attribution accuracy.
- Use case: See how an organic Pin gains momentum and when boosting it with ads would offer optimal returns.
Advanced Time-Based Performance Filters
Pinterest’s new time filters now allow users to compare metrics by day, week, or custom date ranges with side-by-side visualizations. You can track content performance over time, spot seasonal trends, or identify the impact of specific promotions.
- Benefit: Pinpoint exactly when performance peaks or dips.
- Use case: Use this to better time your seasonal content or retargeting strategies.
AI-Based Predictive Trend Suggestions
Pinterest Analytics now includes AI-powered recommendations that highlight rising trends based on your content categories. These predictive insights help you stay ahead of trending topics before they go viral on the platform.
- Benefit: Create content that aligns with emerging user interests.
- Use case: A food blogger might get alerted about growing searches for “air fryer dessert recipes” and can create relevant Pins early.
Pin-Level Interaction Breakdown
One of the most impactful updates is the Pin interaction heatmap you can now see detailed engagement behaviors such as:
- Scroll depth: How far users scroll after seeing your Pin.
- Time viewed: Average duration users engage with the Pin.
- Tap-to-expand vs. outbound click ratio: Measures how intrigued users are before clicking.
- Benefit: Helps improve design and content structure based on real user behavior.
- Use case: If users consistently drop off without clicking, you may need to reposition your CTA or strengthen your headline.
These 2025 Pinterest Analytics updates combine machine learning, real-time data, and audience behavior modeling to empower brands and creators to optimize at every stage from Pin design to conversion tracking.
5 Ways to Use Pinterest Analytics for Business Growth
Pinterest Analytics isn’t just a reporting tool it’s a growth engine for creators, bloggers, eCommerce brands, and digital marketers. When used strategically, it helps you understand what content resonates, which audiences convert, and where your Pinterest marketing needs optimization. Below are five powerful ways to use Pinterest Analytics to grow your business in 2025.
1. Identify Your Top-Performing Pins and Repurpose Them
Use the “Top Pins” report to find which images, formats, and topics generate the most engagement, saves, and outbound clicks. These insights help you double down on what works.
- Action: Repurpose your top-performing Pins into video format, seasonal variants, Idea Pins, or paid ads.
- Semantic intent match: Pinterest users want value fast — show them what has already worked.
2. Optimize Posting Time Based on Engagement Trends
Pinterest’s time-based filters and engagement graphs reveal when your audience is most active. Instead of guessing, use this data to schedule Pins when users are most likely to see and interact with them.
- Action: Schedule future Pins based on peak activity hours for each day or week.
- Result: Higher impressions, saves, and click-through rates.
3. Refine Audience Targeting with Demographic & Device Data
Pinterest Analytics provides detailed audience segmentation, including:
- Gender
- Age ranges
- Country/location
- Device usage (mobile vs desktop)
Use this to tailor your visual design, tone, and Pin format based on what your core audience prefers.
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Example: If your mobile audience is 80%, focus on vertical Pins with large text and minimal clutter.
4. Improve Funnel Conversion with Event Tracking
If you’ve installed the Pinterest Tag, track key conversion events like:
- Add to cart
- Checkout
- Sign-ups
- Lead form submissions
Match these events back to the Pins or campaigns that triggered them. This allows you to scale what’s converting and stop investing in low-ROI content.
- Action: Create retargeting campaigns for users who clicked but didn’t convert.
- Insight: Pinterest isn’t just for discovery — it’s a conversion channel when properly tracked.
5. Align Content Strategy with Keyword Trends and Interests
Using Pinterest Trends alongside Analytics helps you find content gaps or rising user interests within your niche. Combine what people are searching for with the type of content that already performs well in your account.
- Action: Refresh underperforming boards or Pin descriptions with trending keywords.
- Outcome: Better SEO visibility and smarter content planning.
When used correctly, Pinterest Analytics transforms guesswork into a data-driven content strategy. From understanding your audience to increasing conversions, it empowers you to grow your business efficiently on one of the internet’s most conversion-friendly platforms.
Pinterest Analytics for eCommerce Brands
For eCommerce businesses, Pinterest is not just a traffic source it’s a visual storefront. Pinterest Analytics allows brands to track product performance, customer behavior, and shopping intent directly within the platform. Here’s how to use it effectively in 2025:
Track Performance of Shopping Pins
Shopping Pins automatically sync product details (price, title, availability) from your product catalog. Pinterest Analytics shows which Shopping Pins drive the most impressions, saves, and outbound clicks — helping you identify your best-selling visuals and products.
Tip: Group top performers into new Collection Pins or retarget users who clicked but didn’t purchase.
Measure Conversions with the Pinterest Tag
Once the Pinterest Tag is installed on your site, you can track eCommerce-specific actions like:
- Product views
- Add to cart
- Checkout initiated
- Purchase completed
This enables full funnel attribution from Pin to purchase, giving you a clear view of how Pinterest contributes to your sales.
Evaluate Collection Pins for Catalog Promotion
Collection Pins allow you to showcase a hero image with a group of related products underneath. Pinterest Analytics provides insights on engagement with both the main image and individual product tiles.
Strategy: Use Collection Pins to highlight seasonal bundles, related product lines, or “shop the look” formats.
Measure ROAS and Revenue Attribution
If you’re running paid campaigns, Pinterest’s conversion insights dashboard shows:
- Revenue per campaign
- Return on Ad Spend (ROAS)
- Assisted conversions
This is crucial for scaling your Pinterest ads efficiently and determining which creatives actually generate profit.
Pinterest Analytics vs Google Analytics: When to Use Each
Both Pinterest Analytics and Google Analytics offer valuable insights but they serve different purposes. Understanding when to use each tool gives you a full 360° view of your marketing performance.
Use Pinterest Analytics for Platform-Specific Engagement
Pinterest Analytics is your go-to for:
- Pin-level performance (impressions, saves, clicks)
- Audience interests and demographics
- Visual trends and content discovery behavior
- Conversion tracking tied directly to Pins
It’s especially useful for optimizing visuals, timing, and Pin formats.
Use Google Analytics for On-Site Behavior
Once someone clicks a Pin and lands on your website, Google Analytics takes over. It tells you:
- Which Pins drive traffic to your site (via UTM tracking)
- Bounce rate and session duration
- Pages per visit and exit intent
- Final conversions (sign-ups, purchases, form submissions)
Use GA to assess content quality, landing page UX, and multi-channel attribution.
Connect Both for a Complete Funnel View
To track Pinterest users from discovery to conversion:
- Add UTM parameters to all Pinterest links
- Use the Pinterest Tag for top-of-funnel engagement
- Analyze on-site behavior and bottom-funnel conversions in Google Analytics
This hybrid approach helps you refine both your Pin strategy and landing page experience, leading to better ROI.
Pinterest Analytics Tips for Beginners
If you’re just getting started with Pinterest Analytics, the key is to keep it simple and strategic. Don’t let the data overwhelm you instead, focus on trends and patterns that drive growth.
Track Weekly, Not Daily
Pinterest performance is gradual. Pins often gain traction days or even weeks after posting. Rather than obsessing over daily metrics, review data weekly to identify consistent performers and emerging trends.
Use Filters for Better Insights
Leverage filters inside Pinterest Analytics to segment your performance by:
- Content type (standard pins, video pins, idea pins)
- Device (desktop vs. mobile)
- Demographics (age, gender, location)
This helps you discover which content formats perform best with which audience segments critical for refining your Pinterest strategy.
Test Creatives Regularly
Always run A/B tests on your pin designs. Vary:
- Font styles
- CTA button placement
- Colors and image styles
Track which combinations lead to higher saves and outbound clicks. Creative testing is key to building high-converting Pins over time.
Plan Around Seasonal Trends
Pinterest is a seasonal discovery platform. Use Pinterest Trends to spot when users start searching for upcoming events like:
- Back to school
- Holiday shopping
- Spring cleaning
Align your content calendar to these peaks for maximum reach and engagement.
9. Tools to Supplement Pinterest Analytics
While Pinterest’s native analytics are powerful, using a few additional tools can unlock deeper insights and help streamline your workflow.
Tailwind Insights
Tailwind is a Pinterest-approved scheduler that includes built-in performance metrics. With Tailwind Insights, you can:
- Track repins, saves, and engagement by board or individual pin
- Identify optimal posting times
- Monitor follower growth and virality scores
It’s especially useful for creators and businesses managing multiple boards or posting frequently.
Canva Performance Preview
Before publishing, use Canva’s mobile preview mode to simulate how your Pin will appear on Pinterest’s mobile app (used by over 80% of users). This helps ensure:
- Text is legible
- CTA is visible
- Visual elements are centered and not cut off
Designing with mobile in mind improves engagement rates significantly.
Google UTM Parameters
To track how Pinterest traffic performs once users land on your site, add UTM parameters to all links. This lets you view Pinterest traffic behavior inside Google Analytics:
- Source/medium: pinterest.com / referral
- Campaign: product_launch, summer_sale, etc.
You’ll know which Pins drive the most traffic and conversions beyond Pinterest itself.
Pinterest Trends
Pinterest Trends shows you the search popularity of keywords by region and season. It’s invaluable for:
- Finding high-demand content topics
- Spotting rising trends early
- Validating seasonal content ideas
Use this tool to ensure your content is not only visually optimized but also search-aligned.
Common Pinterest Analytics Mistakes to Avoid
Even experienced marketers can misread Pinterest data, leading to poor decisions and missed opportunities. Avoid these common pitfalls to get the most out of your analytics.
Mistaking Impressions for Success
High impressions mean your content is being seen, but not necessarily acted upon. A Pin with 100,000 impressions and 50 clicks may look good at first but engagement and outbound clicks are better indicators of content quality and relevance.
Focusing Only on Saves, Ignoring Clicks
Saves are valuable for long-term discovery, but outbound clicks drive actual traffic to your site. If your goal is conversions or revenue, prioritize CTR and outbound performance over vanity metrics like saves alone.
Not Separating Paid vs. Organic Data
Blending paid and organic performance can skew results. Always use filters in Pinterest Analytics to compare both channels separately. This helps you understand whether your growth is scalable through paid efforts or driven by organic reach.
Overlooking Mobile-Specific Performance
Since 80%+ of users browse Pinterest on mobile, desktop-only reviews can be misleading. Always preview Pins on mobile and analyze device-specific data to identify performance gaps in design, readability, or CTA visibility.
Conclusion:
Pinterest Analytics is more than just a reporting tool it’s your gateway to smarter content strategy, better audience understanding, and measurable business growth. In 2025, brands and creators that succeed on Pinterest are the ones who let data guide their decisions.
By regularly tracking key metrics like outbound clicks, saves, and conversions and by understanding how different types of content perform you can consistently create Pins that drive traffic, engagement, and ROI. Whether you’re a blogger, eCommerce brand, or service-based business, Pinterest Analytics helps turn creative work into real results.
Start small: review your dashboard weekly, test different visuals, and refine your content plan based on what’s working. Over time, these small improvements compound helping you grow visibility, attract the right audience, and stay ahead of trends.
Pinterest rewards creators who combine creativity with strategy. Let analytics be your edge.
Frequently Asked Questions(FAQs)
1.What is Pinterest Analytics and who should use it?
Pinterest Analytics is a free performance tracking tool built into Pinterest Business Accounts. It offers insights into how your content performs including impressions, clicks, saves, and conversion actions. Both organic and paid data are included. It’s essential for content creators, bloggers, eCommerce sellers, and marketers who want to understand what drives engagement, traffic, and sales on Pinterest. In 2025, it’s a core part of every data-driven Pinterest strategy.
2.How do I access Pinterest Analytics in 2025?
To access Pinterest Analytics, you must first convert your account into a Pinterest Business Account. Once converted, click on the Analytics tab in your top menu to open the dashboard. For deeper conversion tracking, install the Pinterest Tag on your website. If you’re a Shopify user, you can also connect your store directly to Pinterest for streamlined product and conversion insights.
3.What are the most important Pinterest metrics to focus on?
Key Pinterest metrics include:
- Impressions – how many times your Pin appeared in feeds or search.
- Saves – indicates long-term user intent and value.
- Outbound Clicks – the most critical metric for traffic-driven strategies.
- Top Pins and Boards – tells you what content performs best.
- Conversion Events – like add-to-cart or purchase (requires Pinterest Tag).
Focus on outbound clicks and saves for growth, and use board data to refine content themes.
4. How is Pinterest Analytics different from Google Analytics?
Pinterest Analytics offers Pin-level and platform-specific performance insights like impressions, saves, and time on Pin which Google Analytics cannot provide. In contrast, Google Analytics tracks on-site behavior, such as bounce rate, session duration, and overall referral traffic. When used together, they provide a full-funnel performance picture: Pinterest shows how content is discovered; Google shows what users do once they land on your site.
5. Can I track eCommerce sales using Pinterest Analytics?
Yes. If you’ve installed the Pinterest Tag and connected your product catalog, you can track conversion events such as product views, add-to-cart, checkout, and completed purchases. Pinterest Analytics also shows Shopping Pin performance, ROAS (return on ad spend), and Collection Pin engagement. This makes it a powerful tool for measuring eCommerce ROI and optimizing product strategy on Pinterest.
6. What are the latest Pinterest Analytics features in 2025?
In 2025, Pinterest has rolled out several key analytics upgrades:
- Unified Paid + Organic Reporting for a holistic view
- Pin-Level Engagement Breakdown (scroll depth, view time)
- AI-Powered Trend Suggestions to guide content creation
- Enhanced Time Filters for seasonal performance comparison
These features make it easier to track what’s working and adapt your strategy accordingly.
7. How often should I review Pinterest Analytics data?
For most users, a weekly or bi-weekly review is ideal. Daily changes can be misleading due to Pinterest’s algorithmic delivery. Use a consistent schedule to check trends, compare performance, and update your content calendar. For ad campaigns or seasonal launches, monitor more frequently especially during the first 7–10 days to optimize delivery and bids.
