Introduction In today’s fast-paced business environment, effective financial management and accurate transaction records are crucial for the success of any…
Browsing: Glossary
The Significance of Click Redirection Click redirection plays a pivotal role in digital marketing by enhancing user engagement and optimizing…
Broadcast Video on Demand (BVOD): A New Era in Content Consumption Broadcast Video on Demand (BVOD) refers to video content…
In the complex world of networking and digital marketing, the management of IP addresses plays a critical role in ensuring…
What is Churn Rate? Churn rate, also known as attrition rate, is a vital business metric that measures the percentage…
Introduction In the world of web development, the term “session” is frequently used, but its meaning can vary depending on…
Introduction In the fast-evolving world of digital advertising, impression fraud has become a serious concern for advertisers, publishers, and the…
What is ARPDAU? ARPDAU, or Average Revenue Per Daily Active User, is a key performance indicator (KPI) that measures the…
Introduction In an era where mobile advertising has become a cornerstone for businesses, tracking user interactions and attributing app installs…
What is Ads.txt? Ads.TXT or Authorized Digital Sellers is the concept developed by the IAB Tech Lab since 2017. It…