AdTech, short for advertising technology, refers to the emerging industry that provides various software, tools, and platforms designed to improve…
Browsing: Glossary
What is ARPPU? ARPPU (Average Revenue Per Paying User) is a key metric that measures the average revenue generated from…
App Tracking Transparency (ATT) is a privacy feature introduced by Apple in iOS 14.5 that mandates apps to request user…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…
What is Ads.txt? Ads.TXT or Authorized Digital Sellers is the concept developed by the IAB Tech Lab since 2017. It…
What is Ad Revenue? Ad revenue, short for advertising revenue, is the money that companies make by showing ads on…
What is an Ad Network? An ad network is a platform that connects advertisers with websites that want to host…