A loyal user is someone who consistently chooses a brand, product, or service over competitors, even when other options are…
Browsing: Glossary
What is Brand Safety? Brand safety refers to the practice of protecting a brand’s reputation by ensuring its advertisements do…
Introduction In the ever-evolving landscape of digital advertising, real-time bidding (RTB) has emerged as a critical mechanism enabling advertisers to…
What is App-ads.txt? App-ads.txt (Authorized Digital Sellers for Mobile Apps) is a tool developed by the IAB Tech Lab to…
What is ARPU? Introduction to ARPU Average Revenue Per User (ARPU) is a critical financial metric used by businesses to…
In our hyper-connected world, mobile devices have become essential tools for communication, commerce, and entertainment. However, this widespread reliance on…
Introduction As digital advertising continues to evolve, ensuring the safety, security, and privacy of users has become paramount. One tool…
Introduction In the complex world of digital advertising, where numerous buying and selling options exist, “preferred deals” have emerged as…
Introduction In the rapidly evolving digital advertising ecosystem, the need for efficiency, transparency, and effectiveness has led to the development…
You’ve probably come across the term “domain authority” and understand that it’s significant, but maybe you’re not entirely clear on…