In the dynamic world of digital advertising, demand-side platforms (DSPs) have become essential tools for advertisers seeking to optimize their…
Browsing: Glossary
Introduction In the age of digital marketing, understanding how consumers interact with various channels before making a purchase is crucial.…
In the digital world, metrics are vital for assessing the performance and user engagement of online platforms and applications. Among…
What Is AdAttributionKit? AdAttributionKit is a new Apple’s specific framework for app install ad measurement and user actions released at…
Assisted Installs: Introduction to Assisted Installs Assisted installs represent a contemporary solution designed to make software installation easier, especially for…
Introduction to Mobile Ad Fraud Mobile advertising has become a crucial component of digital marketing, driving significant revenue for app…
Introduction Click flooding, also referred to as click spamming, is a deceptive practice in digital advertising where fraudulent clicks are…
Introduction In today’s digital marketing landscape, measuring the effectiveness of advertising campaigns is crucial for businesses of all sizes. One…
AdTech, short for advertising technology, refers to the emerging industry that provides various software, tools, and platforms designed to improve…
Introduction In the complex world of digital advertising, where numerous buying and selling options exist, “preferred deals” have emerged as…